Item 9.C-September 12, 2014
ADMINISTRATIVE FACULTY POSITION DESCRIPTION QUESTIONNAIRE
To expedite and facilitate the PDQ review process, please send the PDQ and Org Chart electronically to
marshag@unr.edu for discussion and for initial review before routing PDQ for approval signatures.
Questions - call UNR Faculty HR at 682-6114
INSTRUCTIONS: See http://www.unr.edu/hr/compensation-and-evaluation for complete instructions.
Incumbent(s) Name (if applicable):
Position #(s): 17675
Current Title: Web Content Strategist
Current Range: 3
(JCC:67473;E)
Department: Integrated Marketing
College/Division: Office of the President
Account #(s): 1101-101-0301
Action Proposed: (check all that apply)
( ) New position: Proposed Range:
Proposed Title:
( ) Title Change, Proposed Title:
( ) Proposed Reassignment from Range
to Range
(X) Revised PDQ only (no change in range or title)
( ) Line of Progression (show titles below)
Range:
JCC (Current
or new HR
assigned):
I certify that the statements in this description are accurate and complete to the best of my knowledge.
____________________________________________________________
Employee’s Signature
__________________
Date
I/we have reviewed the statements in this form and they accurately reflect the job assignments.
____________________________________________________________
__________________
Immediate Supervisor’s Signature: Thomas White, Exec Dir, Marketing & Comms
Date
____________________________________________________________
Director/Chair/Dean: Marc Johnson, President
__________________
Date
Approved for Salary Placement Committee review.
____________________________________________________________
__________________
Pres / Vice Pres / Vice Prov Signature Stacy Burton, Vice Provost, Faculty Affairs Date
Action Approved by the Provost/President (Completed by Faculty HR):
67473 Range:
3
Pos #(s): 17675
JCC:
EEO: 3J
Eff: 9/1/2014
Approved Title: Web Content Strategist
Employee signs on “final” stamped approved PDQ and sends to HR for personnel file.
Employee Signature:_______________________________________________ __________________
Date
Printed Name: ____________________________________________________
Rev: 10/1/2012
Position Description – Web Content Strategist
Page 2
1. Summary Statement: State the major function(s) of the position and its role in the
university. Attach an organizational chart with positions, ranges, and names for the division
which reflects the position in it as well as those supervised in the department. (This section is
used for advertisement of the position.)
Reporting to the Project Manager within the University of Nevada, Reno's Integrated Marketing team,
the Web Content Strategist works with website analytics and key campus constituencies to streamline
and continuously enhance the University’s homepage, top-level and high-traffic websites. Specializing
in information architecture, content strategy and marketing-based writing, this position assists
marketing colleagues in implementing web initiatives and social media efforts across the institution.
2. List the major responsibilities, including percentage of time devoted to each. Provide
enough detail to enable a person outside the department to understand the job (percentage
first with heading and then bulleted information).
45% - Content Strategy
 Develop and execute strategies to match informational content on top-level websites to user
needs as defined by website analytics and market research
 Develop and execute systems and processes to ensure that content on top-level websites is
relevant and accurate
 Serve as managing editor of the University’s news and events websites, giving special
attention to priorities established by the Office of the President
 Participate in discussions about content management system (CMS) strategy and
development
 Provide occasional consultation to those University divisions without dedicated website
support, including website construction, updates and feature implementation
25% - Project Management
 Serve as a project manager of top-level initiatives, planning new websites and the work
required for developing them in the CMS
 Shepherd projects to completion by working with team members to maintain creative direction
of the final product
 Interact with clients to ensure that their needs are met AND that the project benefits the
University as a whole
15% - Content Production
 Write narrative prose, explanatory text, headlines and calls-to-action for university websites
and print publications
 Conduct background interviews with pertinent on-campus subject experts
 Produce the weekly news/events email for distribution to all faculty and staff
15% - Social Media Strategy and Maintenance
 Develop and execute strategies to sustain and grow the University’s social media presence on
websites including Facebook, Twitter, YouTube, Instagram, etc.
 Develop and execute systems and processes to distribute responsibility for content production
to department colleagues and other units on campus.
 Produce white papers and presentations educating other university units about best practices
and trends in higher education marketing and social media
Position Description – Web Content Strategist
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3. Describe the level of freedom to take action and make decisions with or without
supervision and how the results of the work performed impact the department, division and/or
the university as a whole.
Level of Freedom:
While the department's broad goals and strategies are set by the Executive Director and team
leadership, the Web Content Strategist is responsible for crafting specific strategies to execute
those broad goals. The position makes frequent independent decisions regarding strategy,
content, presentation and various editorial judgments, provided they fall within the direction given
by the Executive Director.
Impact:
As a unique position within the department, this position plays an indispensable role in achieving
the department’s goals and strategies. The position’s decisions significantly affect the University’s
reputation with internal and external stakeholders and also affect the business operations of
University units who depend on it to keep their websites effective.
4. Describe the knowledge, skills (to include cognitive requirement and verbal and written
communication), and abilities (to include task complexity, problem solving, creativity and
innovation) essential to successful performance of this job (in bullet format).
Knowledge of:
 Content strategy
 Information architecture
 Website usability
 Website analytics
 Content management systems
 Business process modeling
 Social media (Facebook, Twitter, YouTube, etc.)
 Brand management
 Integrated marketing communications
 Project management
 Website trends and best practices
 Higher education issues and audiences
Skills:
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Excellent oral and written communication
Excellent English/grammar usage
Excellent organizational and time management
Expert use of a computer and common productivity software (MS Office)
Advanced use of website analytics applications
Advanced use of social media platforms
Basic HTML/CSS programming ability
Basic use of Adobe Creative Suite
Ability to:
 Build websites using a content management system
 Manage, prioritize, and complete multiple projects/tasks in an efficient and timely manner
while maintaining focus on organizational goals
 Translate convoluted concepts into understandable English prose
Position Description – Web Content Strategist
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Write for specific demographic audiences
Maintain confidentiality of sensitive information
Maintain professional business and work ethics and standards
Work and interact with a diverse population
5. Describe the type of personal contacts encountered in performing the duties of the job.
Explain the nature and purpose of these contacts: i.e., to provide services, to resolve
problems, to negotiate.
Internal
Department colleagues
Administrative Assistant
Administrative and Academic
Faculty
Deans, Vice Presidents
Reason for Contact
To execute and coordinate projects
To gather information, seek input
To gather information, seek input, gain approval
External
External consultants and
Vendors
Reason for Contact
To coordinate projects commissioned by the department
To gather information, seek input, gain approval
6. Indicate the minimum qualifications which are necessary in filling this position should it
become vacant. Please keep in mind the duties/responsibilities of the position rather than the
qualifications of the incumbent.
a.
Minimum educational level, including appropriate field, if any.
Bachelor’s Degree from a regionally accredited institution, with emphasis or major in a
communications-related field
b.
Minimum type and amount of work experience, in addition to the above required
education necessary for a person entering this position.
Bachelor’s Degree and four years, or Master’s Degree and two years, of experience in
content strategy, information architecture or other duties related to website creation
and maintenance
Preferred Licenses or Certifications: None
c.
Indicate any license or certificate required for this position.
None