Bruce Johnstone
Lecturer, The Bettany Centre for
Entrepreneurship, Cranfield School of
Management
Bruce lectures in Entrepreneurship at the Bettany Centre for Entrepreneurship at Cranfield.
He also directs the Business Growth Programme (BGP) (in May 2012) and a number of
Master Classes.
As a researcher he is interested in studying successful fast growing international ventures
for insights into how patterns of international entrepreneurship differ from those of
domestic entrepreneurship, and how new international business opportunities are
discovered, created and exploited. He is also interested in how new technology and new
global intermediaries are changing the way new ventures can operate globally.
As a consultant working with start-up entrepreneurs he advises on investment readiness
and securing finance, including angel investment. Working with the owners of growing
businesses he researches markets, industries and opportunities and advises on strategies
to strengthen and add value, and grow their business profitably both locally and globally.
As an entrepreneur, Bruce had a 17 year career founding and operating commercial radio
stations in provincial and regional New Zealand markets. His stations won the coveted
Station of the Year Award four times in the New Zealand Radio Awards. Bruce negotiated
the sale of this business to the multinational broadcaster CanWest in 2005. He then went
on to complete his PhD research which studied a cluster of entrepreneurial ventures
involved in New Zealand's emerging aquaculture industry.
Bruce received a PhD in Entrepreneurship from Auckland University of Technology (AUT),
an MBA from Henley Management College (UK) and holds a bachelor's in Broadcasting
Communications (BBc), as well as post graduate qualifications in business research and
property studies.