ADVANTAGES AND DISADVANTAGES OF VARIOUS MEDIA
For each of the following statements, indicate the type of media from the list below. Use a check mark to indicate whether the
statement represents an advantage or a disadvantage for that particular type of media.
Statement
Media
Advantage
Disadvantage
1. The advertisement will be seen for at least a month.
2. Because of the cost, advertising is usually restricted to national
advertisers.
3. Often considered junk mail and thrown into the garbage.
4. Printing is not of the highest quality.
5. The high number of ads reduces the impact.
6. A “captive audience” ensures that the ad will be seen.
7. These ads can be changed and produced quickly.
8. This media has a very long life – a year.
9. This media lacks visual support.
10. A good medium for small, local businesses.
11. The results of this medium are easy to measure.
12. Demonstration is possible in this medium.
13. It is difficult to make last-minute changes to ads in this medium.
14. Appropriate location choices for ads in this medium may be difficult to
find.
15. One of the least expensive media to use.
16. Has limited impact because this medium is often used as background to
another activity.
17. Easy to reach target audience because this medium has different types of
listeners.
18. A small return can be extremely profitable.
direct mail
outdoor
magazine
radio
television
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