KEY:
Please identify progress of “Focus Activities” in current year only
C = Complete (Please note complete at the end of the activity)
Bold Italics – Addition to plan
Text – (Strikethrough text) deleted from plan
INSTRUCTOR(S) NAME: KRISTIN BEATTE
SCHOOL DISTRICT: KENNEWICK_ SCHOOL NAME: SOUTHRIDGE HIGH SCHOOL_ PROGRAM: MARKETING_
PROGRAM STANDARDS AND
CHARACTERISTICS
2014-2015
2015-2016
Curriculum:
 Curriculum and instructional
materials are up-to-date
 Curriculum is aligned to the
essential learnings and grade level
expectations
 Course competencies are aligned to
local/state/national standards
 Safety competencies are integrated
into the curriculum
 Safety is taught and assessed
 Competencies for employability are
integrated into the curriculum
 Employability skills are taught,
assessed and documented
 Leadership competencies are
integrated into the curriculum
 Non-traditional career objectives
are integrated into the curriculum
Focus Activities:
• Offer Sports Marketing Class and
purchase any supplemental resources
(C)
• Move Mean Jeans project (or other
simulation) to Entrepreneurship
curriculum (C)
Equipment/Facilities
 Labs/shops have appropriate
equipment
 Facilities and environment meet
safety standards
 Safety plan is on file
Focus Activities:
Focus Activities:
• Purchase 2 low-end video cameras for •
marketing projects (C)
• Purchase 2 iPads (C)
Continuing Activities:
• Purchase printer for student store
• Purchase TV/Display for program promotion
• Purchase replacement chairs as needed
CURRICULUM
Focus Activities:
• Review and submit frameworks to OSPI for
reapproval
• Research option for online store/purchase
software for mobile sales
• Research new opportunities/curriculum for
student store based classes
• Incorporate more DECA activities into Intro
classes
• Use DECA SBE curriculum first semester in
Marketing
2016-2017
Focus Activities:
Continuing Activities:
• Continue instruction in employability skill at all grade levels; review documentation of employability skills
• Continue Southridge Credit Union branch powered by GESA
• Implement new State and National standards
• Update Virtual Business Software if needed
• Purchase updated Marketing Essentials textbooks – need 15 more
• Purchase supplemental resources for marketing classes as needed
• Participate in Junior Achievement
EQUIPMENT/FACILITIES
Focus Activities:
WORK-BASED LEARNING
Focus Activities:
Focus Activities:
•
Focus Activities:
1 of 3
KEY:
Please identify progress of “Focus Activities” in current year only
C = Complete (Please note complete at the end of the activity)
Bold Italics – Addition to plan
Text – (Strikethrough text) deleted from plan
INSTRUCTOR(S) NAME: KRISTIN BEATTE
SCHOOL DISTRICT: KENNEWICK_ SCHOOL NAME: SOUTHRIDGE HIGH SCHOOL_ PROGRAM: MARKETING_
PROGRAM STANDARDS AND
CHARACTERISTICS
2014-2015
2015-2016
Work-Based Learning
 WBL opportunities are available
for all students
 Non-traditional career options are
provided
•
•
Continuing Activities:
• Continue placing students in WBL positions
• Provide job shadow, field trip, and community service opportunities
• Provide guest speaker opportunities
• Maintain documentation of extended time
Advisory Committees
•
Review and endorse curriculum;
assure alignment to program
standards
•
Provide expertise in the design,
development and delivery of
programs/courses
•
Review labor market information
Focus Activities:
Focus Activities:
•
•
Continuing Activities:
• Attend advisory committee meetings
• Recruit advisory committee members
• Provide program information to the advisory committee for annual review
• Review labor market information both locally and statewide; share with students
• Review committee membership and identify under represented areas
Program Improvement/Student
Recruitment
 A student recruitment plan has
been developed
 A program promotion plan is in
place
Focus Activities:
•
2016-2017
•
ADVISORY COMMITTEES
Post HS/Articulation
 Post-high school information is
integrated into the program
 Articulation agreements are in
place where feasible
PROGRAM IMPROVEMENT/STUDENT RECRUITMENT
Focus Activities:
• Use info from Career Center to focus on
student interest
• Goal to have 75% of Intro Students in DECA
Continuing Activities:
• Recruit 9th – 12th graders for marketing classes
• Create program and leadership component recruitment video
POST HS/ARTICULATION
Focus Activities:
Focus Activities:
•
•
Continuing Activities:
• Include post-secondary information in all Marketing classes
• Continue participating in Direct Credit program with CBC
STUDENT LEADERSHIP
Focus Activities:
Focus Activities:
Focus Activities:
•
Focus Activities:
•
Focus Activities:
•
Focus Activities:
2 of 3
KEY:
Please identify progress of “Focus Activities” in current year only
C = Complete (Please note complete at the end of the activity)
Bold Italics – Addition to plan
Text – (Strikethrough text) deleted from plan
INSTRUCTOR(S) NAME: KRISTIN BEATTE
SCHOOL DISTRICT: KENNEWICK_ SCHOOL NAME: SOUTHRIDGE HIGH SCHOOL_ PROGRAM: MARKETING_
PROGRAM STANDARDS AND
CHARACTERISTICS
Student Leadership
 Leadership competencies are
integrated into the curriculum
 Leadership skills are demonstrated
and documented
2014-2015
•
2015-2016
•
•
Plan a summer marketing trip with
employment/leadership opportunities
Work with business department to implement
quarterly leadership days curriculum
2016-2017
•
Continuing Activities:
• Attend leadership conferences
• Increase student involvement in DECA
• Seek funding for leadership activities
• Attend Western Regional’s or Washington Fall Leadership Conference
• Increase DECA membership in all classes
• Attend local Fall Leadership Conference
• Participate in competitions and local, state, and national level
PROFESSIONAL DEVELOPMENT
Professional Development
 Teachers have knowledge, training
and pathway-related industry skills
in their program area
 Teachers have recent training in
their content area
 Teachers maintain current CTE
certification and first aid/CPR
certification
Focus Activities:
Focus Activities:
•
•
Continuing Activities:
• Attend available curriculum and software workshops
• Maintain CTE certification
o Kristin – exp. 6/30/17
• Attend First Aid/CPR training as necessary for certification
Focus Activities:
•
BUILDING PRINCIPAL APPROVAL: _____________________________________________________________
CAREER AND TECHNICAL EDUCATION DIRECTOR APPROVAL: _____________________________________
ADVISORY COMMITTEE APPROVAL: __
4/14/15
____ ________________________________________
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