Proceedings of 13th Asian Business Research Conference 26 - 27 December, 2015, BIAM Foundation, Dhaka, Bangladesh, ISBN: 978-1-922069-93-1 Lifestyles of Rickshaw Pullers: A Phenomenological Investigation Kazi Mushfique Rahman, Nahinuzzaman, Hezbullah Gazi and Aktar Jahan The sight of rickshaw pullers is a common phenomenon in the Dhaka city of Bangladesh. This study employs phenomenology, a qualitative methodology, to investigate the lifestyle of rickshaw pullers. For this a total of twelve respondents have been chosen from different parts of the city. Data have been collected through interviews that lasted, on average, around forty minutes. Their responses reveal as to how they go about their daily lives with majority of them taking pride in their profession. The study concludes with a few suggestions vis-à-vis potential areas of future research in this regard. ____________________________________________________________________________________ Kazi Mushfique Rahman, Md. Nahinuzzaman, Md. Hezbullah Gazi and Aktar Jahan, School of Business, University of Asia Pacific (UAP), Dhaka-1215, Bangladesh Supervisor: Asso. Prof. Dr. Mahbuhul Haque, School of Business, University of Asia Pacific (UAP), Dhaka-1215, Bangladesh, Email: mahbubhasin@gmail.com