Spring
2011
College of the Redwoods Program Review Committee Executive Summary Adopted November 6, 2009 Mission Statement The College of the Redwoods’ Program Review Committee leads and facilitates authentic assessment as it relates to student success and planning at the institution for all subject and service areas. The committee reviews Annual and Comprehensive Program Reviews that provide the strong foundation upon which College of the Redwoods develops, identifies, states and documents quality improvement plans and goals including providing the direction of prioritization of funding, and support needs as organized under the strategic planning objectives. Objective: To provide an evaluative Executive Summary of this program’s review for authors, the Integrated Planning Committees, and the District. Program Review Subject/Service Area: __Marketing/Printing_______________ Program Review Authors: ___ Paul DeMark_____________________________________________________ Summary and Recommendations: Additional Comments: 1. Program strengths:
More rigorous information
Marketing does an excellent job of keeping our presence in the
community and in keeping the district in the loop
Catalog printing in-house,
New job request process (Parature-AskCr),
more focus on PR for crises
2. Program challenges/obstacles:
Providing clarification on charging each division for
Lack of adequate funding to provide for equipment failures
paper
Reduction of staff
3. Commendations:
& Recommendations:
Xerox contract change that saved district money
Hire editor and videographer
Managing workload with personnel reduction
Diplomatic handling of district tensions by the Marketing director
Regular and informative communication by Jesse of current
events in the district – instructional and otherwise
Marketing does an excellent job of keeping our presence in the
community and the district in the loop
President’s Hour webcast- implementing and improving,
Increased marketing and advertising, , printed schedule is no
longer mailed to everyone in the Eureka area, and a more rigorous
Bond Citizens Oversight Committee Annual Report.
4. Program Budget/Funding Sources:
Lack of adequate funding for major equipment failures and
repairs
Recommend:
Looking into insurance for large equipment items
5. Program Goals/Plans:
Moving a lot of materials to electronic format to save costs
There are extensive plans identified (most centered around
improving electronic means of promoting CR)
Process: Completed Executive Summary forms will be sent to program review authors. PRC will forward Executive Summaries to the appropriate integrated planning committees. 6. Program Outcomes Assessment (PLOs/SLOs):
“SLO” for marketing is to maintain and increase CR’s presence in
the community.
An example of an identified problem is cost of printing – In
response to cost concern Print Services has recommend moving
toward electronic schedules, and limiting the number of catalogs
printed.
Brochures are identified as a “SLO”, but it is unknown
what effect they have in actual student enrollment.
Results of parature have been assessed and indicate an
increase in response and turn-around of work order
requests.
7. Student Success/Achievement/Basic Skills
obstacles/challenges:
Directly related to services performed by the department
PRC Recommendation: 1) All programs would benefit from a formalized, institution‐led follow‐up system/tracking of our graduates. 2) Clarification/development of process from grant funded programs/positions to district funding. 3) District‐wide plan for technology and equipment maintenance and replacement.
Process: Completed Executive Summary forms will be sent to program review authors. PRC will forward Executive Summaries to the appropriate integrated planning committees.