Ursula Y. Sullivan, Ph.D.
Ursula Y. Sullivan is an Assistant Professor in the Department of Marketing in the College of Business at
Northern Illinois University in DeKalb, IL. She completed her Ph.D. in Marketing at Northwestern University
in Evanston, IL. She also holds a B.B.A. in International Business from the University of Texas at Austin and
a Master of Science in Marketing from Northwestern University.
Professor Sullivan’s research focuses on managing marketing channels, distribution alliances, and channel
strategy. Professor Sullivan has presented her research at several academic conferences associated
with: the American Marketing Association; INFORMS/Marketing Science Conference; and the Academy of
International Business Conference. Her publications can be found in various business journals including:
Journal of Marketing and Industrial Marketing Management. Her teaching covers and has covered many
aspects of Marketing Strategy, including Multinational Marketing, Biotech Marketing, and International
Channel Strategy.
In addition to her research and teaching, Professor Sullivan’s work experience and consulting services have
been in the packaged goods, grocery wholesaling and foodservice industries. Professor Sullivan is a
member of the Institute for Operations Research and Management Sciences (INFORMS), the American
Marketing Association (AMA), and the Academy of International Business (AIB).