NYT CO. V. SULLIVAN Chloe Cameron 1st Facts of the case The case of New York Times Co. v. Sullivan began as a lawsuit against the newspaper for errors about how many times Rev Dr. Martin Luther King had been arrested in AL in a full-page civil rights fundraising editorial advertisement titled "Heed Their Rising Voices" published in 1960. The advertisement, which protested Alabama law enforcement's treatment of Rev. Martin Luther King Jr., featured the names of prominent civil rights activists, including actors, writers, ministers, and other prominent Americans. L. B. Sullivan, an elected city commissioner in Montgomery, Alabama, who was in charge of the local police, filed the lawsuit. Sullivan only needed to prove that there were mistakes and that they likely harmed his reputation under Alabama law. A jury awarded him $500,000 in damages, which was a large sum at the time. RULING / LEGAL PRINCIPLE Court ruling Legal principle Reversal 1st amendment The damage award was unanimously reversed and dismissed by the Supreme Court. Justice William J. Brennan Jr., writing for the majority, stated that "debate on public issues should be uninhibited, robust, and wide-open," and that fervent criticism and even mistakes were part of the price a democratic society must pay for freedom. The Court established the "de novo" review principle for free speech issues in New York Times Co. v. Sullivan. This means that the Supreme Court itself decides how the principles of law apply to the issue. Sullivan, defamation and defamation were governed solely by state law, with various restrictions on when people could seek compensation for damage to their reputation. MEDIA The ruling gave more power to the media as the court essentially held that First Amendment freedom of speech protections limit the ability of public officials to sue for defamation by forcing them to prove it was done with actual malice.