Admissions & Recruitment
The Office of Admissions serves as the portal through which new and returning/readmitted
students are admitted to the college. Operating under the University's policy of
open-admission, the
office provides admissions counseling for prospective students and serves as the
vanguard for marketing the college and its programs to several constituencies, including
prospective students, parents, high schools administrators and faculty from hundreds of
community and educational organizations throughout the metropolitan area. Emerging
technology allows the staff to effectively engage prospective students in discussions about
the admissions process, office policies/procedures and other related matters prior to
admission.
Core Activities and Performance
Core Activity
Key PI
Indicators
Create, update and maintain admission
records for all new and returning students
Reported numbers of new and readmit applications processed
each semester
Achieving
enrollment
targets each
semester
Provide pre-admission counseling via
Timely response to inquiries
telephone, electronic medium or walk-in from
prospective students and/or parents inquiring
about the college's academic programs and
services
Number of
inquiries
converted to
applicants
Expand use of electronic communication
CRM tool for new and readmitted students
Higher show
rates at
advisement
and more
timely action
taken by
students
Reduce the number of emails delivered by introducing the VIP
CONNECT Page for new admits
Oversee collection of Commitment Deposit
Achieving desired goal for colection of deposits
and provide follow up communication to
students prior to and after the deposit is paid
Overall
number
collected in a
semester
and
providing
timely
confirmation
notices to
students
Provide transfer credit evaluation for newly
accepted transfer students
Larger number of transfers receiving credit evaluations prior to
advisement/registration
Will develop
tool for
assessment
next year
Represent the college at off-campus
recruitment activities and hosting similar
campus-based actvitiesfor prospective
students and families
Developing a larger applicant pool for the upcoming admission
cycles
Larger pool
of first choice
applications
Department-Sponsored Staff Development Activities
Activity Type
Topic
Date
Total
Posting transfer credits in CUNYfirst training session for Admissons and
Registrar staff
2/21/2012
5
Call Center coaching/training session
4/5/2012
10
organized
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Anthony
Davis
Attened regional HEUG conference in Fall 2011
New Jersey
Edgar
DeCastro
Strategies for Fundraising
Professionals in CUNY
Fall 2011
Edgar
DeCastro
OHRM Leadership Forum Transformational leadership, serving
the students of tomorrow
Fall 2011
Winston
Yarde
Attended NACAC annual conference
Fall 2011
Winston
Yarde
Served as a reader for the
Educational Testing Services'
Scholarship Recognition Programs
Spring 2012
Winston
Yarde
Served as Co-Chair of the NACAC Fall 2011
New York City National College Fair.
Held annual at the Javitz Center, this
events attracts over 12,000 students
and parents
Conference, workshop,
training attended
Service as a
reviewer/editor/
consultant
Service to department,
College, University,
community, and/or
professional society
Changes in Department within Last Year
Change Type
Change
Reason
Semester
Senior Admissions Counselor- William Duque
was transferred to the Advisement Center
Administrative transfer
Fall 2011
Creation of a new position - Manager of
Transfer Enrollment Services Evaluations
Reassignment of Elizabeth Watkins to
manage the credit evaluation process
for newly admitted transfer students.
This service resided in the Registrar's
Office
Fall 2011
Personnel
Assessment and Evaluation
KPI
Target Outcome
Action Plan
Status
Achieving desired
goal for colection of
deposits
Collect 90% of all deposits Achieved desired goal of 90%
before the established
collection
deadline dates for the
Spring and Fall cycles
Continue aggressive
outreach to all admitted
populations
Continuing
Develop a larger
Increase the use of
applicant pool for the prospect data in Hobsons
upcoming admission CRM
cycles
Continue evaluation of the
Re-evaluate the use of
number of prospects who actually off-campus and walk-in
apply for admission
inquiries
Continuing
Reduce the number
of emails delivered
by introducing the
VIP CONNECT Page
for new admits
Centralize and traget most
outreach efforts to newly
admitted populations
Continuing
VIP page will provide one
vehicle for all
communication to new
students
Actual Outcome
Finalize and implement
VIP Page
Assessment Plan
Core Activity
KPI
Improve services offered at More timely response to
front office reception desk walk-ins
Target Outcome
Plan
Include counseling staff in front office Implement automated
operations
check-in system for walk-ins
and provide access to the
counseling staff