Admissions & Recruitment
The Office of Admissions serves as the portal through which new and returning/readmitted
students enter the college. Operating under the University's policy of open-admission, the
office provides admissions counseling for prospective students and serves as the
vanguard for marketing the college and its programs to several constituencies, including
prospective students, parents, high schools administrators and faculty from hundreds of
community and educational organizations throughout the metropolitan area. Emerging
technology allows the staff to effectively engage prospective students in discussions about
the admissions process, office policies/procedures and other related matters prior to
admission.
Core Activities and Performance
Core Activity
Key PI
Indicators
In CUNYfirst, faclitates the enrollment of all
new and returning
Number of applications processed.
Feedback
from staff in
other offices
who refer
students to
Admissions
Direct admission for all eligible freshman,
transfer, readmit and non-degree applicants
New student enrollment for a given semester
Feedback
from
students who
receive an
offer of
admission
from the
college
Respond to all inquiries via calls, walk-in or
web-based, from prospective students
seeking admission or requesting information
about our programs or services.
Response time to students' initial inquiry.
No, To be
assessed
next year.
Maintain electronic vehicle for monnunication Timely notification of admission and follow up to prospects.
with all newly admitted and prospective
students
No, will
develop
mechanism
for next year.
Oversee all aspects of the notifiaction and
collection of the University mandated
collection of a Commitment Deposit for all
new students.
Fall 11 is the
first
semester the
deposit is
collected.
Will develop
assessment
mechanism
for next year.
Number of deposits collected
Department-Sponsored Staff Development Activities
Activity Type
Topic
Date
Total
CUNYfirst training for all staff members in preparation for implementation.
4/13/2010
21
On-going Customer Service training for Call Center Staff
9/15/2010
8
organized
Professional Achievements and Activities of Individual Staff
Achievement Type
Other
First Name
Last Name
Achievement
Semester
Winston
Yarde
Served as Co-Chair of the NACAC's
New York City National College Fair
on April 10, 2011. Fair was held at
the Jacob Javits Center, NYC and
attracted over 12,000 students and
parents
Spring 2011
Service to department,
College, University,
community, and/or
professional society
Changes in Department within Last Year
Change Type
Change
Reason
Semester
Equip staff members with dual monitors for
easy processing in CUNYfirst.
To improve upon the processing tasks Spring 2011
in CF -increase productivity and reduce
costly mistakes/errors during data entry
.
Post-admission outreach to freshman and
transfer students to include reminders about
testing and payment of the Commitment
Deposit
To increase yield of new students.
Equipment
Services
Spring 2011
Assessment and Evaluation
KPI
Target Outcome
Actual Outcome
Action Plan
Status
Effectivness of the
Hobsons CRM tool in
our outreach efforts
to newly admitted
freshmen. This tool is
being used for the
Fall 2010 admission
cycle to
communicate with
this population.
Track the number
(percentage) of students
who read their letter and
click on the links to the
other services mentioned
in the letter
Initial reports show 5% of
students read their emails.
Number increased to 8% with
groups that were admitted later
Enhance communication Continuing
plan that would include
monitoring and
responding to feedback
from the admitted
populations who receive
their notification via
email. This service would
also improve services to
the international student
population.
Assessment Plan
Core Activity
KPI
Target Outcome
Plan
Re-evaluate effectiveness
of electronic/automated
communication to newly
accpeted students.
Improve services for new
students, offering more
timely correspondences
Better services for admitted students Explore purchase of add-ons
will lead to higher enrollments
to the existing CRM.
Enhance Direct Admit
process for all eligible
first-time freshman and
transfer applicants.
Increase the number of
first-time applicants.
Increase communication and yield by Refine current tool
3%.
used for "commitment"
next year
survey to
admitted populations