MARKETING & LOGISTICS 752
Cases in Managerial Marketing
Spring Quarter 2012
Class Time: M-W 5:30 p.m.
Room: TBA Schoenbaum Hall
Office Hours: Arranged
Faculty: McClure
E-mail: mcclure_7@fisher.osu.edu
Office: 500 Fisher Hall
CASE REFERENCE TEXT (OPTIONAL)
Managerial Marketing Cases: M&L 752 Richard McClure McGraw-Hill ISBN-10: 0-39-018589-2
COURSE OVERVIEW
752 usually is the last course taken in the undergraduate marketing program. It focuses on applying principles learned to real business situations. You’ll develop or improve analytical skills, business writing skills, and oral presentation skills in the context of strategic marketing decision making. Each case will be selected to represent marketing analysis, strategy development, and planning/implementation.
GRADING
Team Cases 80%
Final Exam 20%
FORMAT FOR TEAM PRESENTATIONS
Team Case Presentation #1 25 minutes
Team Case Presentation #2 25 minutes
Team Critique #1
Team Critique #2
Team Time
10 minutes
10 minutes
35 minutes
^ Evaluation Criteria: Level of Preparedness, Command of Subject, Non-Verbals, Audience Engagement.