MARKETING & LOGISTICS 752 Cases in Managerial Marketing Spring Quarter 2012

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MARKETING & LOGISTICS 752

Cases in Managerial Marketing

Spring Quarter 2012

Class Time: M-W 5:30 p.m.

Room: TBA Schoenbaum Hall

Office Hours: Arranged

Faculty: McClure

E-mail: [email protected]

Office: 500 Fisher Hall

CASE REFERENCE TEXT (OPTIONAL)

Managerial Marketing Cases: M&L 752 Richard McClure

McGraw-Hill ISBN-10: 0-39-018589-2

COURSE OVERVIEW

752 usually is the last course taken in the undergraduate marketing program. It focuses on applying principles learned to real business situations. You’ll develop or improve analytical skills, business writing skills, and oral presentation skills in the context of strategic marketing decision making. Each case will be selected to represent marketing analysis, strategy development, and planning/implementation.

GRADING

Team Cases 80%

Final Exam 20%

FORMAT FOR TEAM PRESENTATIONS

Team Case Presentation #1 25 minutes

Team Case Presentation #2 25 minutes

Team Critique #1

Team Critique #2

Team Time

10 minutes

10 minutes

35 minutes

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Evaluation Criteria: Level of Preparedness, Command of Subject, Non-Verbals, Audience Engagement.

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