Products
Location
Floor Plan
Equipment
Printing Capacity: 120 Shirts/Hour
Capital Budget and GPM
Capital Budget
Leasehold Improvements
Cost
$6,460
Equipment & Screens
$14,582
Net Working Capital
$21,445
Total Capital Requirements
$42,487
Gross Margin
76%
Pricing
Retail In-Store
Price
Personalized Shirts
$18-$20
In-House Designed Shirts
$22-$25
Wholesale (B 2 B)
Personalized
In-House
20-40
$15.50-$17.50
$18-$21
40-60
$13-$15
$15-$17
80-100
$10-$12
$13-$15
No Credit Retail Sales
B 2 B Credit: Net 30 Days
Positioning Statement

Providing quality press and print clothing
with unique designs for individuals,
sports teams and businesses in need of
personalization or uniformity.

Press it. Wear it. Love it.
Target Market


In-store market 15-30 years old
Made to order:





Business to Business
Sport Rec leagues
Camps
Schools
Tourism Moose Jaw
Promotion Strategy






Moose Jaw Warrior Halftime Shows
Student Billboards
Moose Jaw’s Sidewalk Days
Moose Jaw Exhibition and Rodeo
Annual Festival of Words
Youth Quake
Target Range
Marketing Expenses
Category
Cost
Exterior Sign
$3,000
Logo Design
$150
Business cards
Web Page
Telephone (long distance)
Radio (one 30 second ad per month)
Phonebook (yellow pages)
$25
$1,200
$360
$3,000
$178
Newspaper (Moose Jaw Times Herald, once per
week)
$3,557
Promotions (give-aways, demos, gifts, etc.)
$2,000
Community Newspaper (Daily Bean)
$1,000
Total
$14,470
Financial Budget
Year 1
Bank debt
$25,000
Equity
$20,000
Total
$45,000
Cash Flow
Net Cash Flow
350,000
307,345
300,000
250,000
200,000
150,000
Net Cash Flow
145,659
100,000
60,632
50,000
17,648
1 (12,818)
(50,000)
2
3
4
5
Critical Variables


Number of B2B Sales
Input Costs
Break-Even Analysis
Number of Customers per Day
30
25
20
15
10
5
0
1
2
Base Case Cust/day
3
4
Breakeven Cust/day
5
Sensitivity Analysis
Customers/Day
Total 5 Year Profit
Net Payback
10
($428,439)
($800,477)
15
($183,433)
($354,527)
20
$69,577
$105,030
25
$346,433
$609,141
30
$615,278
$1,096,003
35
$881,502
$1,578,509
40
$1,147,726
$2,061,014
Contingency Plan

If Impresswear does not succeed, there will be a
realized loss of $22,500 per owner
Owner Compensation
90,000
83,368
80,000
70,000
61,532
60,000
50,000
40,000
40,000
40,464
40,933
2013
2014
2015
30,000
20,000
10,000
2016
2017