Communication
Presentation
Jovan Petkovic
Thomas Hurley
Steve Duarte
Andrew Runge
Introduction
• The guide will assist in identifying elements to fine tune business
communication. An short review of history in communication and
present expectations are identified.
Primary purpose of organizational communication
• The primary purpose for organizational communication is to
effectively and accurately relay information from one body to
another body. The body can be an individual, group, team, or
customer.
Five basic criteria for
effective business
communication
Professionalism
• Academic Behavior and ethics
• Empirical study
• Cruess & Cruess on general principles to teaching professionalism
• Institutional support
• Cognitive base
Professionalism (cont’d)
• Experiential learning
• Continuity
• Role Modeling
• Faculty development
• Evaluation
• Environment
Business Etiquette – In the Workplace
• “The Unwritten Rules of Business Success”
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
Don’t be on time – be early!
Underpromise – then overdeliver
Be greeting-savvy
Think before you speak
Make the connection
Dress for the position you want - not the one you have
Know when to choose traditional business attire
Make your accessories count
Follow proper meeting protocol
Make Voicemail work for you
Follow e-mail etiquette
Put your best fork forward
Business Etiquette – In Social Settings
• The Donald Sterling Scandal
Business Etiquette – Online
• Facebook: Challenges and opportunities
Audience-centered approach
• Reading body language
• Nonverbal versus verbal communication
• Understanding communication styles
• Analytical
• Visual
• Interactive
Technology implementation
• Different types of technology that can be incorporated such as:
•
•
•
•
Computers
Internet/intranet
Telephones, Voice over IP (VOIP), Smart phones
Projectors, wireless technology
• Internal communication, email, instant message, PowerPoint
• Technological combinations, such as multimedia presentations/webinars/Skype
• Balancing the use of technology with the human element
• Using software for editing and proofing before publication.
Cultural diversity
• The importance of cultural awareness
• Within the workforce
• Within the consumer base
• Annual and semi-annual refresher training
• Skillsoft computer based training modules
• Conferences and small group training/discussion
• Identifying cultures
• Major cultures
• Minor cultures
• Cultural differences
• Cultural similarities
Questions and answers
References
Decarie, C. (2010). Facebook: Challenges and Opportunities for Business Communication
Students. Business Communication Quarterly, 73(4), 449-452. doi: 10.1177/1080569910385383
Sabath, A. (2007). Workplace etiquette: The unwritten rules of business success. Employment
Relations Today (Wiley), 34(2), 53-59. doi: 10.1002/ert.20152
Mausehund, J., Dortch, R., Brown, P., & Bridges, C. (1995). Business etiquette: What your
students don't know. Business Communication Quarterly, 58(4), 34-38.
Carballal-Benaglio, C. (2013, Summer). Cultural diversity: Making intercultural collaboration possible for multinational corporations. Law and Business Review of the Americas, 19(3), 293-294. Retrieved from
http://search.proquest.com.ezproxy.apollolibrary.com/docview/1498243736?accountid=458
Cruess, R. L., & Cruess, S. R. (2006). Teaching professionalism: General principles. Medical Teacher, 28(3), 205-208. Retrieved from http://dx.doi.org/10.1080/01421590600643653
London, H. (1997, December). What happened to professionalism? Academic Questions, 10(4), 43-46. Retrieved from http://dx.doi.org/10.1007/s12129-997-1119-8
Lusch, R. F., & O’Brien, M. (1997, Spring). Fostering professionalism. Marketing Research, 9(1), 24-31. Retrieved from http://search.proquest.com.ezproxy.apollolibrary.com/docview/202676050?accountid=458
Van Genderen, E. (2013). Emotional intelligence, communication, and technology: Defining the new professional. Middle East Journal Of Business, 8(4), 3-7. Retrieved from
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References continued
Cáceres, R., Agüero, A., Cavero, M., & Huaroto, C. (2012). The impacts of the use of mobile telephone technology on the productivity of micro- and small enterprises: An exploratory study into the carpentry and cabinetmaking sector in Villa El Salvador. Information Technologies & International Development, 8(4), 77-94.
Retrieved from http://search.ebscohost.com.ezproxy.apollolibrary.com/login.aspx?direct=true&db=bth&AN=89132127&site=ehost-live
Stowers, R. H., & Hummel, J. Y. (2011). The use of technology to combat plagiarism in business communication classes. Business Communication Quarterly, 74(2), 164-169. doi:
10.1177/1080569911404406
Taylor, V. E. (2010). Broadening participation: Cultivating cultural diversity in information technology. Communications of the ACM, 53(7), 35-36. doi:10.1145/1785414.1785430
Wood, P. A. (2005). How to read and respond to your audience’s body language. Consulting to management, 16(4), 28-29. Retrieved from http://search.proquest.com/docview/215898916?accountid=35812
Davies, R. (2007). Understanding your audience. Administrative assistant's update, 3(3), 5. Retrieved from http://search.proquest.com/docview/225228064?accountid=35812
Peterson, R. T. (2005). An examination of the relative effectiveness of training in nonverbal communication: Personal selling implications. Journal of Marketing Education, 27(2), 143-150. Retrieved from
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Das Neves, J. C., & Melé, D. (2013). Managing ethically cultural diversity: Learning from Thomas Aquinas. Journal of Business Ethics, 116(4), 769-780. doi: http://dx.doi.org/10.1007/s10551-013-1820-1c