TROY UNIVERSITY
SORRELL COLLEGE OF BUSINESS
COURSE SYLLABUS
MKT 3361 TGAB
Principles of Marketing
Spring Semester 2013
Class Meeting Days:
Class Meeting Time:
Classroom Location:
Final Exam:
Tuesday/Thursday
1:00 p.m. – 2:15 p.m.
Bibb Graves, Room 211
May 2, 5:00 p.m. – 7:00 p.m.
Instructor:
Office:
Office Hours:
Frank Thompson, lecturer
Bibb Graves, Office 238C
Monday & Wednesday: 8:30 – 9:30 a.m.; 1:00 – 2:30 p.m.
Tuesday & Thursday: 10:00 a.m. – 12:00 noon
Friday: 8:30 – 9:30 a.m.
(334) 670-3801
wfthompson@troy.edu
Office Phone:
E-Mail Address:
Course Catalog
Description:
A managerial focus on the external environments and decision
elements of marketing (promotion, price, product, distribution) faced
by marketing management at the corporate and entrepreneurial levels
of business.
Sorrell College of
Business Vision
Statement:
The Sorrell College of Business will be a recognized and respected
leader for quality and flexibility in the delivery of business education
that prepares graduates to succeed in the global business
environment.
Sorrell College of
Business Mission
Statement:
The Sorrell College of Business supports the Troy University mission
by preparing our diverse student body to become ethical professionals
equipped to compete in the global business environment. To achieve
this, our faculty, staff, and administration will:
1) provide quality education in global business through our
undergraduate and graduate programs, delivered around the
world through face-to-face and online environments, to traditional,
non-traditional, military, and international students;
2) contribute to the development and application of knowledge
focused on applied business, learning, and pedagogical research;
3) provide service to the University, business and professional
organizations, and our communities through individual
involvement, business outreach, and our centers for research.
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Course Purposes:
1. To provide a broad foundation of marketing principles.
2. Marketing majors can use this foundation in advanced marketing
courses.
3. Non-marketing majors will need knowledge of these principles to
coordinate properly other areas of business with the marketing
function.
4. Core requirement for all undergraduate business programs.
Course objectives:
On completion of the course, the student should be able to
1. List and describe the components of marketing
2. Explain the role of marketing in society and its functions within
individual businesses.
3. Discuss the components of marketing, its role, and its functions in
terms of macro- and microeconomics.
4. Describe the marketing process, considering the different
perspectives of the firm, competitors, and society in marketing
decision-making processes.
Required Textbook:
Lamb, C. W., Hair, J. F., and McDaniel, C. (2012). MKTG-6th Edition.
South-Western Publishing Co.
Class Requirements:
The student is expected to attend scheduled class meetings,
complete reading assignments prior to class, and to submit completed
assignments on time. Late work will not be accepted. Written exams
will be given.
Course Grading
Methods:
Letter Grade Percentage
A
90-100%
B
80-89%
C
70-79%
D
60-69%
F
0-59%
Course Evaluation:
Student performance will be evaluated as follows:
Percent of
Grad
15%
25%
50%
10%
Item
Vocabulary tests
Five assignments
Five unit tests
Unit 1 – Chapters 1, 2, 3, 4, 5
Unit 2 – Chapters 6, 7, 8, 9
Unit 3 – Chapters 10, 11, 12, 13, 14
Unit 4 – Chapters 15, 16, 17
Unit 5 – Chapters 18, 19, 20, 22
Final Exam - comprehensive
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Homework
Assignments:
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Testing:
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Assignments will be taken up for a grade.
To be considered “on time” they must be handed by the
established deadline.
Group project grades will include a portion based on participation
Tests will be based on material covered in class as well as
reading assignments.
Important: There is more material in the textbook than can
possibly be covered and developed in detail during class periods.
Tests may include material covered in class for which the student
will be responsible, but not covered in the textbooks.
Pay close attention to terms and concepts in each chapter.
Tests will consist of multiple-choice, fill-in-the-blank, and/or short
essay
Student IDs will be checked prior to the handing out of tests.
Make-up tests:
Make-up tests will be given ONLY for DOCUMENTED (on
letterhead), APPROVED absences. See ATTENDANCE POLICY.
Make-up tests are administered only to students who have received
approval from the professor prior to the test date. The make-up test
must be taken within one week of the student’s return to class. Makeup tests are different from tests given in class. A grade of zero will be
assigned for an exam missed due to an unexcused absence.
Classroom
Instruction and
Administration:
Students are expected to:
1. Punctually attend all scheduled classes. Students who arrive at
class after roll call will be counted absent.
2. Be responsible for all instructions and assignments given in class
as well as for the supporting textbook content.
3. Read the textbook material before the lecture covering that
material. This leads to a better understanding of the lecture as
well as the opportunity to ask questions about material(s) in the
text that were unclear or that the student did not understand.
4. Hand in assignments on the assigned due date prior to roll call.
See homework policy.
5. Tests, except the final, will be temporarily available for review
during a class period after the test. If the student needs to spend
more time reviewing or questioning the grading of the test, the
student may see the professor during office hours.
General Support:
The computer labs in 215 Bibb Graves and 249 Bibb Graves are
available for student use. No food, tobacco products, nor drinks are
allowed in the computer labs
Americans with
Disabilities Act:
Troy University supports Section 504 of the Rehabilitation Act of 1973
and the Americans with Disabilities Act of 1990, which insure that
postsecondary students with disabilities have equal access to all
academic programs, physical access to all buildings, facilities and
events, and are not discriminated against on the basis of
disability. Eligible students, with appropriate documentation, will be
MKT 3361 TGAB - Page 3 of 9
provided equal opportunity to demonstrate their academic skills and
potential through the provision of academic adaptations and
reasonable accommodations. Further information, including
appropriate contact information, can be found at the link for Troy
University’s Office of Human Resources at
http://www.troy.edu/humanresources/index.html.
Cell Phone policy:
Use of any electronic devise by students in the instructional
environment is prohibited unless explicitly approved on a case-bycase basis by the instructor of record or by the Office of Disability
Services in collaboration with the instructor. Cellular phones, pagers,
and other communication devices may be used for emergencies,
however, but sending or receiving non-emergency messages is
forbidden by the University. Particularly, use of a communication
device to violate the Troy University “Standards of Conduct” will result
in appropriate disciplinary action (See pp. 42-52 of the Oracle.
In order to receive emergency messages from the University or family
members, the call receipt indicator of devices must be in the vibration
mode or other unobtrusive mode of indication. Students receiving
calls that they believe to be emergency calls must answer quietly
without disturbing the teaching environment. If the call is an
emergency, they must move unobtrusively and quietly from the
instructional area and notify the instructor as soon as reasonably
possible. Students who are expecting an emergency call should
inform the instructor before the start of the instructional period.
Attendance Policy:
1. Class Roll: Class roll may be taken at the beginning of the class
session. Students who arrive after their name is called will be
marked absent.
2. Attendance is mandatory. If a student misses a class or
homework assignment it is his/her responsibility to obtain all
information and materials presented (including materials covered,
handouts, skills learned, and homework assignments) during
his/her absence.
I do not repeat lectures nor perform the tutoring function for
students who are absent. Each absence will make the successful
completion of this course more difficult, since courses are
cumulative in nature and days missed from class are lost
knowledge. Exams will include not only the material from the
assigned chapters in the text, but also from any other materials
covered in class lectures.
3. Excused absences: Excused absences have the following
characteristics:
a. Professor was informed prior to the absence.
b. Professor determines that the absence is excused.
c. Absence is of the following type:
1. Participation in a documented official university function
that does not permit the student’s class attendance (e.g.,
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participation in athletic events, field trips, etc.)
2. Severe illness (this does not include scheduled medical
appointments nor driving someone else to doctor), a
hospital stay, or a doctor's excuse saying that it is
impossible for student to attend class(es)
3. Death of immediate family member (grandparent, parent,
sibling, or child)
4. Appearance in court
5. Personal situations that are approved by the professor in
advance of the time the student is to be absent.
d. Written documentation (on letterhead) must be provided.
Incomplete work
policy:
An incomplete grade indicates that the student has not completed all
of the assigned class work or has not taken all class
examinations. Only the instructor can determine whether an
incomplete grade is justified. It will not be automatically assigned,
but rather must be requested by the student by submitting to the
instructor the Petition for and Work to Remove an Incomplete Grade
form. A grade of incomplete may not be removed by repeating the
course.
It is the student's responsibility to contact the instructor regarding the
deadline for completing all course requirements. Any student who
receives a grade of “Incomplete” must adhere to the work completion
deadline set by the instructor, not to exceed the end of the following
term. This deadline applies whether or not the student re-enrolls for
the semester following the assignment of the incomplete
grade(s). Failure to clear the incomplete within the specified time
period will result in the assignment of a grade of F for the course.
Cheating policy:
The commission of or the attempt to commit any cheating and/or
plagiarism are in violation of the Standard of Conduct at Troy
University, and may be disciplined up to and including suspension
and expulsion. If you as a student are caught cheating, you will get a
course grade of "F". See “ORACLE: Student Handbook, 2012-13"
pp. 53-54.
Plagiarism is the act of stealing and passing off (the ideas or words of
another) as one’s own or to commit literary theft: present as new and
original an idea or product derived from an existing source (Webster’s
New Collegiate Dictionary). Plagiarism may result from poor
technique of citation or more serious cases as: copying the work of
another person; submitting the work of another person; or closely
paraphrasing a piece of work without due acknowledgement.
Depending on the circumstances, the penalty imposed for plagiarism
may include warning, resubmission, loss of points, failure on a
particular assignment or course, or a charge of misconduct to be dealt
with by Troy University. Plagiarism will cause a student to get a
course grade of “F”. According to the TU ORACLE: Student
Handbook, 2012-13, pp. 46, one definition of misconduct is:
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“Dishonesty, such as cheating, plagiarism...”.
The ORACLE states on pp. 55 under the Academic Code subheading that: “A student is subject to disciplinary action: #3. Where
the work affects or might affect a student’s grade, credit, or status in
the university, a student represents to be his or her own any work
which is not the product of his or her own study and efforts”. The
penalty for such misconduct may be (pp. 55) “A student’s grade in the
course or on the examination affected by the misconduct may be
reduced to any extent, including a reduction to failure.” A student may
be suspended from the University for a specific or an indefinite period.
p. 53-54.
TEACH Act Copyright
Notice:
The materials in this course are only for the use of students enrolled
in this course for purposes associated with this course and may not
be retained or further disseminated to other students, friends, family,
or other persons.
Outside links:
Materials accessed in chat rooms, bulletin boards, or through
unofficial web links and pages are not officially sponsored by Troy
University. The United States Constitution rights of free speech apply
to all members of our community regardless to the medium used. We
disclaim all liability for data, information, or opinions expressed in
unofficial web links and pages, as well as chat rooms and discussion
forums (bulletin boards).
Contacting the
instructor:
Best and preferred method is Troy University email
 Emails to the instructor should include full name, class, and
section in the subject line
 Students who do not identify themselves in the above manner
should not expect a response from the instructor
 Instructor will return messages within 24 hours Monday to
Thursday; within 48 hours Friday through Sunday
 If student has not received a response from the instructor within
the timeframes above, student should assume the message was
not received and should resend it
 Student should check their own email account daily for responses
and communication from the instructor
Office telephone
 Not recommended as the most timely method to reach the
instructor
 Leaving a phone message does not qualify as “contacting the
instructor”
Office hours
 Office meetings will be limited to 10 minutes sessions to
accommodate more students
 Walk-in appointments are available on a first-come, first-serve
basis
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Other:
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Appointments can be made by email; allow time for email
response from the instructor. Student is not to assume that by
sending an email the appointment is automatic.
Office meetings outside the posted office hours are possible by
appointment only.
Instructor reserves the right to make changes in the syllabus
during the course. Students will be notified of changes by
Blackboard.
The textbook is the final authority on test questions.
Troy University policy is the final authority on class questions.
The instructor is fair and but firm on deadlines.
MKT 3361 TGAB - Page 7 of 9
COURSE CALENDAR
This list is subject to change. Please watch Announcements (Blackboard) for change notices.
Blue italic items are from Dates to Remember calendar in “Schedule of Classes” publication.
Jan 10
Jan 15
Jan 17
Jan 22
Jan 24
Jan 29
Jan 31
Feb 5
Feb 7
Feb 12
Feb 14
Feb 19
Feb 21
Feb 26
Feb 28
Mar 5
Mar 7
Mar 11-14
Mar 19
Mar 21
Mar 26
Mar 28
April 2
April 4
April 9
April 11
April 16
April 18
April 23
April 25
April 30
May 1
May 2
FIRST DAY OF CLASS: Syllabus review
Chapter 1 – An Overview of Marketing
Chapter 2 – Strategic Planning for Competitive Advantage
Chapter 3 – Ethics and Social Responsibility
Chapter 4 – The Marketing Environment
Chapter 5 – Developing a Global Vision
Wrap-up and Review; Assignment 1 due
Test 1
Chapter 6 – Consumer Decision Making
Chapter 7 – Business Marketing
Chapter 8 – Segmenting and Targeting Markets
Chapter 9 – Decision Support Systems and Marketing Research;
Review; Assignment 2 due
Test 2
Chapter 10 – Product Concepts
Chapter 11 – Developing and Managing Products
Chapter 12 – Services and Nonprofit Organizations Marketing
Spring Break
Chapter 13 – Marketing Channels; Assignment 3 due
Test 3
Chapter 14 – Supply Chain Management
Chapter 15 – Retailing
Chapter 16 – Promotional Planning for Competitive Advantage
Chapter 17 – Advertising and Public Relations
Assignment 4 – group presentations
Test 4
Chapter 18 – Sales Promotion and Personal Selling
Chapter 19 – Pricing Concepts
Chapter 20 – Selling the Right Price
Chapter 22 – Social Media and Marketing; Assignment 5 due
Test 5
Dead Day
Final Exam – 5:00 – 7:00 p.m.
MKT 3361 TGAB - Page 8 of 9
SYLLABUS ACKNOWLEDGEMENT
Marketing 3361 TGAB
Principles of Marketing
By signing below I, the student, acknowledge that I have received the syllabus for the
course indicated above and fully understand the contents of the syllabus. Specifically, I
understand the objectives for the course and how my performance will be evaluated.
I understand the policies associated with class resources, grade distribution across
assignments, determination of the final letter grade, exam formats, exam dates and
times, pop quizzes, class attendance and participation, and academic integrity.
I understand that I should contact the instructor as soon as possible with any questions
or issues regarding course contents or procedures.
Student’s name (printed)
Student’s signature
Date:
Detach this form from your syllabus, sign it once you agree with all statements, and
return it to Mr. Thompson no later than January 18, 2013.
MKT 3361 TGAB - Page 9 of 9