Week 14
November 9-13, 2015
Subject: MCII
Jennings Senior High
Monday
Key Concepts -Learning
Targets /Daily Objective
Essential Question
Common Core
Standards
DOK Level(s)
Vocabulary
Class Procedures/Lesson
Design
Instructor(s): Erika Wilkes
Thursday
Friday
Students will:
Students will:
1. Identify processes and
1. Describe the purpose of
documentation for the first
marketing research
days on the job.
2. Explain the
2. Describe measures used in
characteristics and
maintaining job safety.
purposes of a marketing
3. Explain the efforts needed
information system
to get along with others
3. Identify procedures for
and build relationships.
gathering information
4. Discuss skills and
using technology
experience needed to
being a valuable
Ch 28 Marketing Research
employee.
28.1 Marketing Information
5. Explain a paycheck and
Systems
applicable taxes and
deductions.
EWW Unit 3: Ch 9, 10, 11,12,
13,14
Do you have what it takes to maintain employment and qualify for a promotion?
Student will:
1. Identify the methods of
conducting marketing
research
2. Discuss trends and
limitations in marketing
research
Ch 28 Marketing Research
28.2 2 Types, Trends and
Limitations of Marketing
3
Hazard, OSHA, tolerance, active
listening, compromise, work
ethic, initiative, harassment,
constructive criticism,
performance review, net pay,
deductions, dependent, tax return
Quiz ME Ch 38
2
Marketing research, marketing
information system, database
marketing, database
2
Quantitative research, qualitative
research, attitude research, market
intelligence, media research,
product research, anticipate,
associate
Jig Saw review
Assign students to reading
chapters.
PPT Ch 28.1 Marketing Info
Syst.
GO p6. Fast File-Draw on paper
& Class discussion
Do Now: (3-5 minutes)
Whole Group Lesson
Introduction/Anticipatory Set
(12 – 15 minutes)
Tuesday
Grade Level: 12
Wednesday
P 594 Thinking Ethically-Read
and answer question, Class
discussion
PPT Ch 28.2 Types, Trends and
Limitations of Marketing
Research
Write and define Vocab on
same GO sheet
Whole Group Learning
Strategies
and Procedures: (20 Minutes)
Independent/Small Group
Instruction:
(20 Minutes)
Homework
PPT on assigned chapter
After You Read Q &A
Print HO for each student
Present out to class
Review PPT HO and Q&A
Show on Smart board P 8 Read
article on Types of Marketing
Research
P 9 Fast File
P 595 After You Read #1-4
Peer edit p9 & p595
Update answers and review
GO p7 Fast File-Draw on paper
& Class discussion
Write and define Vocab on same
GO sheet
P 10 Fast File
P 603 After You Read #1-4
Review Vocabulary – Use in a
sentence
Daily Formative Assessment
(5-10 Minutes)
Summative Assessment
Unit Assessment
Materials and Resources
Smart Board, Entering the World of Work text and workbook, Business Skills workbook, Handouts, Internet, Software for
word processing and presentation, Marketing Essentials textbook and workbook.
Unit Planner and Special
Notes