DR MPS MEMORIAL
COLLEGE OF BUSINESS STUDIES, AGRA
INSTRUCTIONAL PLAN
LAST SESSION TOOK 45 LECTURE TO COMPLETE THE SYLLABUS.
Faculty Name- ASHISH BHATNAGAR
Course No. BBA N 304 COURSE TITLE: MARKETING MANAGEMENT
Textbook: (Book Bank Given to Student)
C.B Gupta: Marketing Management
Other specific books: (Reference)
1. Marketing Mgt. by Philip Kotlar (PHI)
2. Ramaswamy V.S. and Namakumari S - Marketing Management
3. Rajan Saxena: Marketing Management, Tata McGraw Hill.
4. Tapan Panda: Marketing Management
Each
Lecture
of min.
45
minutes
duration
Topic
Assignment/ Task Demonstratio
to be assigned to n/
case
study/
students
images/
animations
etc.
DOA
Unit-1
1-2
Marketing : Definition, nature, scope & importance
3-5
Marketing Management, Core concepts of marketing
6-7
Marketing orientation – Product Concept, Production
concept, Marketing concept, Selling concept, Societal
DOS
marketing
8
Difference between Marketing and selling
Unit -2
Segmentation: Concept,
Importance in marketing
10-11
basis
of
segmentation,
12-13
Targeting: Concept Types, Importance
14-16
Positioning: Concept, Importance, Brand positioning,
Repositioning.
PPT
UNIT-3
Marketing Mix/ 4 P’s of Marketing
PPT
17
18-19
Product concept, Product Mix, levels of product, types
of product,
20-22
A1
Submit in
one week
A2
Submit in
one week
New Product development, Product life cycle
23-24
Branding and packaging concept
25-27
Distribution: Concept, importance, different types of
distribution channels etc
UNIT-4
Price: Meaning, objective and importance
28-29
30-31
Factors influencing pricing, methods of pricing
32
Promotion meaning, importance, Merits and demerits
33-34
Promotion mix, tools and objectives of promotion mix
35-36
Media selection & management.
UNIT-5
Marketing Research: Importance, Process & Scope
37-38
39-40
Marketing Information Systems: Meaning Importance
and Scope,
41-44
Consumer Behavior: Concept, Importance and factors
influencing consumer behavior
Details of Assignments Planned:
Assignment
No.
1
2
Details
PPT on pricing strategies for each stage of PLC
Ad- Mad Show
Scheme for Class Assessment: (out of 50):
Component
Attendance
Assignments
Class Internals
Frequency
Marks out of 30
Continuous
05
twice
05
twice
15