Marketing 11 Course Outline
Teacher: Miss Singh Block 1 Room 301
Course Description:
Welcome to Marketing 11! This course will allow you to learn the basics of marketing concepts with a retail focus.
Throughout the course you will have the opportunity to apply your marketing skills in various projects. This is a
great course for anyone who plans to continue their education in Business, or anyone who would like to develop
skills required for employment.
Course Objectives:
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Develop an understanding of marketing concepts, operations, and techniques as they apply to retailing.
Develop skills required for employment or for further studies in retailing. Specific skills include creative
thinking, communication, decision making, time management, goal setting, organization, planning,
research and strategic planning.
Demonstrate interpersonal skills necessary for success in retailing.
Develop your own personal business plan for a business of your choice.
Materials and resources:
Pen, pencil, binder, agenda
During some lessons, you will also need to bring pencil crayons or felts. Often assignments require you look
through magazines at advertisements. If you have any old magazines at home that you could contribute to the
class it would be appreciated.
Evaluation
Evaluation for this course is both continuous and cumulative. Your grade for this course will be based on the
following:
Assignments/quizzes
30%
Projects/Presentations/Tests
60%
Time Management & Attitude
10%
Expectations
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Treat everyone with respect and courtesy
No food or drink in the computer lab!
Due to equipment abuse in the lab, students will be assigned seating. Students will be responsible for
functionality of their workstation equipment.
When lecturing, hands should be off keyboards (same for student presentations)
Attend all classes and arrive on time. If you are going to be away, notify the school ahead of time. See
Miss Singh for any missed work.
Group work is an important element of the course. It is very important that members are chosen to complement
your working style. When you are assigned group work, please choose members that you can work with and rely
on. To ensure that everyone is doing their fair share of work, major projects and assignments will contain a peer
evaluation component.
Parents/Guardians: please read this outline and sign the bottom of this sheet. If you have any questions I can be
reached at the school at 604.461.8679.
Parent/Guardian Signature: _______________
Student’s Name: ____________________