Longwood University
College of Business and Economics
Department of Management, Marketing, Retailing and CIMS
COURSE OUTLINE
MARK 387 Principles of Retailing
Spring 2011
Meeting
Dr. John Gaskins
Day
Date
M
1/17/11
W
1/19/11
T
1/25/11
2
M
1/24/11
I-World of Retailing
Ch 1 Intro to Retailing
3
W
1/26/11
I-World of Retailing
Ch 2 Types of Retailers
4
M
1/31/11
I-World of Retailing
Ch 3 Multichannel Retailing
5
W
2/2/11
I-World of Retailing
Ch 4 Customer Behavior
6
M
2/7/11
II-Retailing Strategy
Ch 5 Retailing Strategy
7
W
2/9/11
Exam 1
Ch 1 – 5
R
2/10/11
8
M
2/14/11
II-Retailing Strategy
Ch 6 Retailing Market Strategy
9
W
2/16/11
III-Merchandise Mgmt
Ch 12 Managing Assortments
R
2/17/11
10
M
2/21/11
III-Merchandise Mgmt
Ch 13 Merch. Planning Sys
11
W
2/23/11
III-Merchandise Mgmt
Ch 14 Buying Merchandise
M
2/28/11
M
2/28/11
T
3/1/11
13
W
3/2/11
III-Merchandise Mgmt
Ch 16 Retail Comm. Mix
14
M
3/7/11
Course project
Presentation rehearsals
T
3/8/11
Last withdraw with “W” @ 5p
T
3/8/11
French teams record presentations
W
3/9/11
M-F
3/14 18/11
16
M
3/21/11
Course project
View French presentations
17
W
3/23/11
II-Retailing Strategy
Ch 10 IS & Supply Chain Mgmt.
1
12
15
Topic
Assignment
Remarks
MLK Holiday – No class
Course orientation & overview
Syllabus
Quiz on syllabus (open notes)
Last add/drop @ 5p
Executive-in-Residence
Internship Seminar
1 bonus point per question,
3 points max
Henry Hoffon, Eagle Fire
1 bonus point per question,
3 points max
Wal-Mart
Midterm grades due @ noon
III-Merchandise Mgmt
Executive-in-Residence
Course project
Ch 15 Pricing
James Zumwalt, Admiral
Zumwalt & Consultants
Record presentations
1 bonus point per question,
3 points max
Written report due
Spring Break – No class
French teams watch American presentations 3/15/11
Meeting
Day
Date
Topic
Assignment
Remarks
R
3/24/11
Internship Seminar
Richmond Fed
1 bonus point per question,
3 points max
M
3/28/11
Course project
Prep for teleconference
No class meeting
W
3/30/11
Course project
Prep for teleconference
No class meeting
18
R
3/31/11
19
M
4/4/11
Exam 2
Ch 6, 10, 12 – 16
20
W
4/6/11
II-Retailing Strategy
Ch 7 Retail Location
R
4/7/11
21
M
4/11/11
II-Retailing Strategy
Ch 8 Retail Site Location
22
W
4/13/11
II-Retailing Strategy
Ch 9 HRM
23
M
4/18/11
IV-Store Management
Ch 17 Managing the Store
W
4/20/11
IV-Store Management
Ch 18 Store Layout, Design &
Visual Merchandising
25
M
4/25/11
IV-Store Management
Ch 19 Customer Service
26
W
4/27/11
II-Retailing Strategy
Ch 11 CRM
F
4/29/11
W
5/4/11
24
9a – noon: Teleconference with Paris
Senior Banquet – Hugh Gouldthorpe, VP (ret), Owens & Minor
Last classes
Final Exam
Comprehensive; emphasis on
Ch 7 – 9, 11 & 17 – 19
8a – 10:30a
NOTE: I reserve the right to adjust the course schedule as necessary. Additional guidance regarding reading assignments and
the Course Project will be provided in the appropriate Learning Modules.
MARK 387 Principles of Retailing
Course Outline
2 of 2
Dr. John Gaskins
Spring 2011