Chabot College
Fall, 2002
Course Outline for Business 32
RETAIL STORE MANAGEMENT
Catalog Description:
32 - Retail Store Management
3 units
Principles and practices used in the management of retail stores, includes site selection,
layout, organization, staffing, positioning, customer service, promotional techniques and all
aspects of the critical buying function. 3 hours.
Prerequisite Skills:
None
Expected Outcomes for Students:
Upon completion of this course, the student should be able to:
1.
2.
3.
4.
5.
6.
discuss the role of retailing as a marketing institution;
explain the managerial responsibility for policy formulation in the development of
organization, staff, facilities, and methods to serve the customer;
define principles and practices in those activities traditionally grouped under store
management and publicity;
compare and contrast the basic requirements for success in retailing at entry level, midmanagement and management positions;
prepare a six month buying plan, model stock and basic stock plans;
describe the elements of profit and the effect merchandising decisions have on profits.
Course Content:
1.
2.
3.
4.
5.
6.
Introduction to retailing
a. The development of modern retailing
b. Retailing and the marketing process
c. The changing consumer
d. The impact of fashion
e. Basic requirements for successful store management
f.
Retailing opportunities and careers
The organization of retail institutions
a. Stores classified by ownership and by merchandise categories
b. Internal organization of firms
c. Group and chain organization
The personal management function
a. Employment and training
b. Personnel policies and practices
Store management and operation functions
a. Selecting retail locations
b. Store planning and modernization
c. External and internal merchandising handling
Promotion functions
a. Sales promotion activities
b. Advertising for the retail store
c. Visual merchandising
d. Personal selling
e. Public relations and ethics in retailing
Customer service functions
a. consumer credit
b. Adjustments and returns
c. Other store services
Chabot College
Course Outline for Business 32, Page 2
Retail Store Management
Fall 2002
Course Content (Continued)
7.
8.
The security function
a. Internal system, controls, audits
b. Legal considerations
c. Protection devices
d. Insurance considerations
The buying function
a. Buying the right goods for target customers
b. The six month buying plan
c. Selecting vendors
d. Unit control techniques
e. Receiving, checking and marking
f.
Pricing
g. Markup and markdowns
Methods of Presentation:
1.
2.
3.
Lectures
Case studies
Guest speakers
Assignments and Methods of Evaluating Student Progress:
1.
2.
Typical Assignments:
a. Cases
b. Group/individual projects
c. Written assignments
Methods of Evaluating Student Progress:
a. Examinations
b. Quizzes
c. Graded case reports
d. Final examination
Textbook(s) (Typical):
RETAILING, Dunne, Lusch & Griffith, Harcourt, 2002
RETAILING MANAGEMENT, Levy, McGraw Hill, 2002
Special Student Materials:
None
mc 12/05/01
COBUS32