The Sound of Modern Society In the 50s there was Elvis with his good looks, his low voice, and his controversial pelvic movements which attracted swarms of women therefore inspiring multitudes of other musicians. In the late 60s tired of commercial songs with silly subject matter bands like the Pink Floyd, the Beatles, Velvet Underground, the Jimi Hendrix Experience, and Bob Dylan plunged deep to try and write songs with deeper meanings, giving birth to the 60s counter culture. The 70s bands like Led Zeppelin, the Who, Black Sabbath, and the Ramones brought driving rhythms, heavy guitar motivated music, and punk attitude to the public. In the 90s Nirvana, Pearl Jam, and the Red Hot Chili Peppers revived a certain attitude lost in the 80’s by blending styles brought in from their various musical influences. The public was attracted to these artists because they all brought their own unique energy to the table. Hip-hop also known as Rap combines catchy melodies, danceable beats, a rough “I don’t care” attitude, and a completely new style of delivering lyrics has become the most popular style of music in the last 15 years. At the root of every good rap song lies a beat. The beat being the most important musical aspect of rap, grooves in a way that inspires everyone to tap their foot and helps the rapper deliver his lyrics. The beat, which draws from other non-rap genre music, is very important in morphing the backbeat of the verses and the chorus. In the song “Gold Digger” by Kanye West, the Ray Charles song “I got a Woman”, vamped up with a louder upbeat drum, provides a very catchy chorus. Rappers also take just a drum beat from a song and put it in their song and rap over it, John Bonham’s drumming in “When the Levee Breaks” has been featured by artists such as Dr. Dre, The Beastie Boys, and Eminem, making it the most sampled drum beat every used. The use of other songs in rap helps spread its influence to a wider audience, which helps add to its already expansive fan base. Like Buffalo Springfield singing about civil rights or John Lennon singing about the Vietnam War, rap has the capability of carrying a heavy message. Artists like Tupac and Public Enemy used the publicity rap had given them to write about relevant problems in their worlds. In Tupac’s “Keep ya Head Up” he addresses the topic of the abuse of women and offers support with lines like “when he tells you you ain't nuthin don't believe him/ and if he can't learn to love you you should leave him” while artists like Public Enemy addressed topics of freedom of speech and racism in songs like “Fight the Power.” The relative topics in many rap songs draw the ear of many people which contributes to the ever-growing popularity of the genre. A majority of rap artists use racial slurs, intense language, and often reference socially unfavorable acts, for this reason many people become intimidated from listening to rap. For these same reasons people become attracted to the genre, like its predecessors, rap has pushed the envelope of what is and isn’t acceptable in society. Like Elvis and his somewhat sexual dance moves or the velvet underground and the counter culture, the changes that Rap has been bringing has caused for many members of the older generation to disapprove of the genre, but for many people that amplifies the excitement of listening to the newest sounds. Whether it’s Punk, Grunge, Heavy Metal, or Rap the energy is the key reason people are drawn to the music. Rap, with its upbeat rhythms and relevant subject matter has brought the most change and energy in the last 15 years, therefore becoming the most popular.