Syllabus: BUS 9 - 2514 Fall 2011
Section Information: 2514 Fall 11
Course Name
BUS 9
Course
Description
INTRODUCTION TO BUSINESS
Section Instructor: Daryl Taylor
E-mail
djtaylor@pasadena.edu
Course Requirements
Introduction
Student Learning Objectives -SLOs
1. Identify the three types of business ownership and explain the
structure of each one.
2. Explain the concepts and functions of management and
organization.
3. Identify and explain the basic concepts of stock and mutual fund
investing.
4. List the functions of marketing and explain marketing concepts.
5. Explain the difference between trademarks, patents and copyrights.
Requirements
1. Satisfactorily complete all reading assignments in the textbook and
online.
2. Submit completed chapter matching quizzes, chapter quizzes and
internet assignments by weekly due dates.
3. Complete an in-class final exam at the designated time and
location.
Class Calendar
August 31
Chapter 1 - Changing Face of Business
September 7
Chapter 4 - Competing in Global Markets
September 14
Businesses
Chapter 5 - Options for Organizing Small and Large
September 21
Organization
Chapter 8 - Management, Leadership and the Internal
September 28
Chapter 12/13 - Product and Distribution Strategies
October 5
Chapter 14 - Promotion and Pricing Strategies
October 12
Chapter 18 - Financing Management
October 19
Final Exam
Text
Contemporary Business - Boone and Kurtz. 13th ed. 2010
Grading
Weekly Match Quizzes
5%
Weekly Chapter Quizzes
35%
Weekly Internet Assignments
20%
Final Exam
40%
-------------------------------------Course Total
100%