BMA5001
Semester 1, 2010/2011
National University of Singapore
NUS Business School
Managerial Economics
Syllabus
COURSE OVERVIEW
Managerial economics applies microeconomic analysis to decision making methods in a wide
variety of managerial settings. It provides guidance to managers, entrepreneurs, analysts
and consultants to allocate scarce resources, and develop competitive strategies. It bridges the
economic theory and practice. The goal of this course is to introduce students to the basics of
managerial economics.
The course will focus on an Organisation and its ecosystem. It will introduce analytical tools
and develop managerial insights in a formal economic framework that can be used to understand
and provide solutions to problems facing an Organisation.
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Students are expected to have knowledge of Basic High School Mathematics.
TEACHING MODE
To make the connection between theory and reality, emphasis will be on discussing
real-life examples.
Instruction in the course is mainly through lectures and class discussions. Equally important is
the solving problem sets, assignments and presentations which will be given regularly
throughout the course. Students will be continually evaluated through performance in
assignments, presentations, a mid-term test, and a final exam.
REQUIRED READING
The required textbook is Managerial Economics, by Ivan Png and Dale Lehman. Blackwell
Publishing. 2007, The third edition.
Additional reading materials will be provided regularly.
COURSE OUTLINE
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Introduction to Managerial Economics (chapter 1)
Demand and Elasticity (chapter 2, 3)
Supply and Cost (chapters 4, 7),
Analysis of Competitive Market / Efficiency (chapter 5,6),
Market Power and Monopoly, Price discrimination (chapter 8,9)
Strategic Thinking and Game Theory (chapter 10),
Oligopoly Models (chapter 11)
Externalities and Incentives(chapter 12,14)
COURSE ASSESSMENT
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Presentation+Participation
Assignments
Midterm Examination
Final Examination
15%
15%
30%
40%