Economics, Faculty of Liberal Arts & Professional Studies, York University
Fall 2011 Course Outline
Course #: AP/ Econ 3411-A
Course Title: Managerial Economics & Strategy
W: 7-10 pm
1. Course Instructor Contact:
Name: Dr Shadab Qaiser
Office: 1078 Vari Hall
Phone: 416-736-2100 Ext 33344
Office Hours: TBA
Email: qaisers@yorku.ca
Lecture schedule: Wednesday 7-10 pm
Link to Course Website: http://dept.econ.yorku.ca/qaisers/
The course website will be used for posting lecture handouts, practice assignments, practice tests,
managerial economics case studies and some interesting links.
Teaching Assistant Information and office hours: TBA
2. Course Description and Prerequisites/Co-requisites:
The objective of this course is to teach students the economic way of thinking about managerial
decisions and strategy. This course will help students to develop critical thinking skills and business
decision making skills. The emphasis of the course will be on demand analysis and estimation,
production and cost analysis, profit maximization in various market structures and advanced pricing
techniques.
3. Required Course Text/Readings:
Managerial Economics (10 edition) by Christopher R. Thomas and S. Charles Maurice, McGraw-Hill Irwin,
2010
The cheaper version of this text is also available through CourseSmart. Please check the University
bookstore for details.
4. Weighting of Course:
Midterm Exam – MT (40 %)
Wednesday Oct 26, 2011 in class
Final Exam – Cumulative F (60%) Held during Official examination period
The final Course mark (M) will be calculated according to the following Formula:
M= Max (.40 MT + .60F, F)
Where MT is for Midterm Exam and F is for final exam. There will be no make-up exam for the midterm
exam. Students absent from the midterm exam will have the weight transferred to their final exam. The
final exam will be cumulative and will cover all materials discussed in class. The date of the final exam
will be scheduled by the registrar’s office. Students absent from the final examination and requesting for
deferred standing must follow the guidelines for Deferred Standing of the Department of Economics at
York University. The grades may be scaled to conform to the regulations of the Faculty of Arts.
1. Topics to be covered:
We plan to cover following topics:
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What is Managerial Economics? Basic introduction (Chapter 1)
Demand, Supply and Market Equilibrium (Chapter 2)
Marginal Analysis for Optimal Decisions (Chapter 3)
Theory of Consumer Behavior (Chapter 5)
Elasticity and Demand (Chapter 6)
Production and Cost in the short run ( Chapter 8)
Production and Cost in the Long run ( Chapter 9)
Managerial Decisions in competitive markets (Chapter 11)
Managerial Decisions for firms with market power (chapter 12)
Advanced pricing techniques (Chapter 14)
Government regulations of Business (Chapter 16)
Estimation Techniques in Managerial Economics (Chapter 4 )