2.01C - Explain company selling policies.

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2.01C - Explain company selling policies.

Marketing

Types of selling-activity policies

Policy overview

Item description

Terms and conditions

Product availability

Postage and related charges

Delivery and dispatch time

Communication

Returns

Important Terms

Selling Policies: Guidelines for selling. How will products be sold?

Selling-activity policies: Guidelines for sales people.

What is required of the sales employees? What laws apply?

Terms-of-sale policies: Determining conditions that apply to each type of sale? (Think airline tickets, e-Bay, close-outs)

Service policies: Guidelines for servicing customers.

Types of terms-of-sale policies

Forms of payment you accept

Return Policy

Restocking fee, if applicable

P&P method, fees and other information

Taxes and any applicable government imposed fees (eg electronic waste disposal fees)

Tell buyers about the terms of the transaction in your listing

Meet the expectations you’ve set in your listing

Types of service policies

Service Requests - Record, track and quickly process customer requests for service and support (Warranties, Guarantees, etc.)

Repairs - Optimize your service repair processes by tracking and managing the complete service cycle.

Service Level Agreements (SLAs) - Create and manage service contracts. Accurately define the level of service that will be offered to your customers.

Installed Base - Record and track detailed information on all product items owned by your customers.

Service Planning - Set up your after sales service policy and processes in line with your individual business needs.

Service Analysis - Monitor the quality and profitability of customer service at all times. Benefit from a structured system for processing and handling product defects, enhancement requests or software upgrades.

Customer Problems

Efficiently handle and resolve all types of customer problems and requests, including helpdesk calls, complaints, repairs, hardware and software problems, and information requests

Importance of selling policies

Selling policies standardize sales.

Ensures that the company and the customers understand how products are sold.

Protects the company, legally.

Characteristics of selling policies

Where can products are purchased?

Clearly defines what constitutes a sale.

Why selling policies are necessary

Proves that all customers are treated the same way and increases efficiency of the sales people.

Example:

“eBay's policies help to create a safer, fair and enjoyable trading experience for all eBay members.

As a seller, you are responsible for reviewing and understanding eBay's selling policies, as well as all applicable laws and regulations outlined in the user agreement.”

External factors that affect selling policies

City, county, state and/or Federal regulations

Competitors’ actions

Changes in customer expectations

Changes in costs of producing the products

Examples:

Price fixing

Sherman Antitrust Act

Internal factors that affect selling policies

Sales quotas

New management

Changes in goals

Set policies disclosed openly protect the company’s interests.

Regulatory factors that affect selling policies

The distribution channel might require specific policies in exchange for using that channel

(e-Bay for example).

 Implicit warranties.

FTC

 Cooling off Period

ICC Code of Direct Selling

The ICC Code of Direct Selling is designed primarily as an instrument for selfdiscipline, but may also be used by the courts as a reference document within the framework of applicable legislation.

ICC expects business operators to respect and endorse the Code both in the spirit and to the letter. It is recommended as a daily reference source for everyone involved in direct selling.

ICC Code of Direct Selling (cont’d)

 The Code is intended to achieve the following objectives:

To demonstrate responsibility and good practice in direct selling across the world;

To enhance overall public confidence in direct selling;

To respect privacy and consumer preferences and to provide effective consumer protection;

To promote fair competition and free enterprise;

To provide practical and flexible solutions;

To minimize the need for detailed governmental and/or inter-governmental legislation or regulations.

Problems encountered with the use of selling policies

 Policies cover specific circumstances, so some situations will not fit the current policies.

 Miss-interpretation by a salesperson.

 Some customers will ask for exceptions to policies in exchange for increased business or because of a history with your company.

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