Market Analysis Section
6th OECD International Trade Statistics
Expert Meeting (ITS)
New Analytical Products of the ITC
In cooperation with OECD, UNSD and WTO
Friedrich von Kirchbach
Chief, Market Analysis Section, ITC
Paris, 13 September 2005
6th OECD International Trade Statistics Expert Meeting
What Is ITC?
UNCTAD
WTO
ITC
• Technical cooperation arm of UNCTAD and the WTO
• Mission and goals:
– to support developing countries and transition economies, in particular
their trading sectors, in their efforts to achieve sustainable development
– to assist governments in formulating policies to take advantage of the
global trading system
– to provide enterprise-oriented capacity building for trade promotion and
export development
• ITC deals specifically with the operational aspects of trade promotion and
export development
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ITC Organizational Chart
OFFICE OF THE
EXECUTIVE DIRECTOR
DEPARTMENT OF OPERATIONS
DIVISION OF TRADE
SUPPORT SERVICES
DIVISION OF TECHNICAL
COOPERATION
COORDINATION
DIVISION OF PRODUCT
AND MARKET
DEVELOPMENT
DIVISION OF
PROGRAMME SUPPORT
Trade in Services
Section
Financial Management
Section
Office for Arab States
Europe and the CIS
Market Development
Section
General Services &
Publications Section
Enterprise Management
Development Section
Office for Asia-Pacific,
Latin America and the
Caribbean
Market Analysis
Section
Info. Technology
Services Section
International Purchasing
and Supply
Management Section
Office for Africa
Trade Information
Section
Human Resources
Section
E-Trade Dev.
Unit
Business Advisory
Services Section
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Office for Inter-Regional
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The Market Analysis Section at ITC
• Part of the Division of Product and Market
Development at the International Trade Centre
UNCTAD / WTO
• Produces and disseminates tools for market
research and trade analysis for exporters, importers
and trade support institutions, and provides capacity
building to help users make the most out of them
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Questions of our partners:
• National perspective: Positioning in international markets
– Where is our competitive advantage? What are the most promising
markets for our exports? What should be the priorities for trade
promotion?
• Trade policy perspective: Market Access
– What are the trade barriers we face? What are the scenarios?
• Company perspective: Market intelligence
– What are the latest market developments? Who are potential
business partners?
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MAS Products and Services
Combining web-based tools focused on
the needs of exporters . . . .
TradeMap
Product
Map
Country
Map
Market Access
Map
. . . with training courses that quickly
positions partners to use them.
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ITC’s Market Analysis Tools
Country Map
TradeMap
Market Access Map
Product Map
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http://www.intracen.org (click on countries )
Select your country here
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Wide range
of analytical
and
informationt
ools
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Country Map - applications:
• Strategy design and export diversification:
– Viet Nam, Senegal, UAE, Mongolia, Malaysia
• Promotion of South-South trade:
– Exports of SADC and SACU
• Investment targeting:
– Egypt and selected other African countries
• Assessment of trade performance:
– LDCs
• Global competitiveness assessment:
– World Economic Forum
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The Global
Competitiveness
Report
2001 – 2002
World Economic
Forum
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Our Tools Support Analysis At Four Levels
Country Map
TradeMap
Market Access Map
Product Map
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The Characteristics of TradeMap
• Based on COMTRADE, the United Nations Statistics
Division database
– Covers 90% of world trade reported by 115 trading nations
• over 5,000 Harmonized System products at HS6 level
– Over 200 countries and territories
– Includes non-reporting countries using mirror statistics
• Statistics for over 30,000 products at tariff-line level for 34
countries (>60% of world trade)
• Incorporating UN TARMAC (formerly known as TRAINS)
– In cooperation with UNCTAD, WTO and additional information on
more than 160 countries
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TradeMap Homepage
Click here to access
TradeMap
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TradeMap – Selection menu
Imports
or
Exports
Product
Selection
Country/Region selection
Partner country selection
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World Importers of Cardamom
Unit Value
Growth
rate
Countries
Global market
share
Value
Quantity
Tariff and Non-Tariff Barriers
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Access barriers to Pakistan’s market
Tariff Barriers
Non-Tariff Measures
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Assess the competition in your export markets
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List of importing countries for a product from Guatemala
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Trade data over five years
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Mangoes imported by Japan at the tariff line level
At the 9 digit level
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Analyse potential for bilateral trade
Select your
countries/regions
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Existing and potential trade between Tanzania and United Kingdom
at the HS 6 digit level
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ITC’s Market Analysis Tools
Country Map
TradeMap
Market Access Map
Product Map
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Product Map:
• Presenting on a single Web site extensive trade
data and market intelligence specifically designed
for firms active in international trade.
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Product Map
Learn and apply the
trade practices
Get the business
contacts
Go in-depth: Find out
more on the market
Initial commercial links
Networking tools
Analyze the market
Qualitative Analysis
Define the product
to trade and its uses
Market Intelligence Tools
Quantitative Analysis
Market positioning tools
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Agricultural machinery
Animal feed
Art, collection, decoration and cultural
goods
Automotive components and
accessories
Beverages
Carpets and wall covering
Cellulose derivatives and specialties
Cereals and cereal products
Chemicals
Cleansing and polishing preparations
Clocks and watches
Clothing and accessories
Cocoa and cocoa products
Coffee and coffee products
Colouring substances
Construction materials
Cut flowers and ornamental plants
Dairy products
Electrical machinery and equipment
Electronic equipment and components
Engines and motors
Fertilizers and plant protection
products
Fishery products
Food ingredients
Coffee products
Footwear
Fragrances and flavours
Fruit and vegetable juices
Fruit and vegetables
Furniture and components
Glass and glass products
Gums, resins and extracts
Hand tools
Hides, skins, furskins and leather
Honey and apicultural products
Household and furnishing textiles
Household utensils and appliances
Image and sound equipment and
accessories
Industrial machinery and equipment
Lamps, lighting and visual signaling
equipment
Leather products
Live animals
Machine tools
Measuring, checking and precision
instruments
Meat and animal products
Medicinal plants
Metal and metal products
Mineral and mineral products
Medical and laboratory equipment
and instruments
Fruit and vegetables
Plastic products
Wood products
Footwear
Automotive components
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Musical Instruments
Nuts
Oilseeds and products
Optical and precision instruments,
spectacles and glasses
Packaging materials
Paper and printing
Perfumery, cosmetics and toiletries
Pets, pet food and accessories
Pharmaceutical and medicaments
Photo - cinematographic film
Plastics and plastic products
Precious, semi-precious stones and
jewellery
Rubber and rubber products
Specialty Food Products
Spices and culinary herbs
Sports wear, sports and leisure goods
Stationery, office machine and supplies
Sugar, molasses and sugar
confectionery
Tea and tea products
Telecommunications equipment
Textile fibres, fabrics and specialty
textiles
Toys and games
Transport equipment
Wood and wood products
New Analytical Products of the ITC
Clothing
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Networking Tools
Market Intelligence
Published
market
research, links
to information
sources and to
ITC’s trade
inquiry service
• World
trade flows
• Best
performing
countries
• Best
performing
product
segments
Networking facilities
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New Analytical Products of the ITC
Create
company
storefronts &
identify
business
contacts
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Market Studies
Market Studies
Bibliography and option to
download or
print directly
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Smart Links
Gateway to
Market
Information on the
Web :
Trade events
Packaging
Standards
News…
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Market News Services
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ITC’s Market Analysis Tools
Country Map
Market
Access
Map
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TradeMap
Product Map
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MAcMap Homepage
Type your
username,
password and
click on ‘login’
http://www.macmap.org
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MAcMap database
A quick
tariff
search for
companies
European trade policy – preferential agreements
G.S.P.
Afghanistan
A.C.P.
Cambodia
Cape Verde
Samoa
Ethiopia
Sao Tome
Laos
Tuvalu
Tonga
Kiribati
Eritrea
Liberia
Chad
Sierra Leone
Zimbabwe
Seychelles
Gambia
Mauritania
Montserrat
Bermuda
Niue
Belize
Cuba
Jamaica
Guyana
St. Vincent
Qatar
China
Philippines
Belarus
Kazakhstan
Russia
Libya
Saudi Arabia
Aruba
Gibraltar
Turkmenistan
Azerbaijan
Vietnam
Morocco
Panama
Paraguay
Anguilla
Iraq
Ukraine
Hong Kong
Switzerland
Korea, Rep.
Canada
Macao
Singapore
New Zealand
Brunei
M.F.N.
W.T.O.
Australia
Taiwan
Japan
Mongolia
Iran
Greenland
E.F.T.A.
Thailand
Kuwait
Brazil
Moldova
Uzbekistan
Norway
Iceland
Liechtenstein
U.A.E
Indonesia
Chile
Bahrain
Uruguay
Oman
Andean
Group
Kyrgyzstan
U.S.
E.E.A.
Pakistan
Ecuador
Venezuela Peru
Colombia
Barbados
Nigeria
Papua
St. Kitts
Guatemala
Costa Rica
Bolivia
Mozambique
Kenya
Namibia
Cook Isl.
Swaziland
Congo Dem.Rep.
Trinidad
Palau
Mauritius
Micronesia
Ghana
Grenada
Marshall Isl.
Ivory Coast
Bulgaria
C.A.C.M.
Countries
Fighting Drugs
Niger
Nauru
Tokelau
Honduras
El Salvador
Nicaragua
Malawi
St. Lucia
Croatia
Myanmar
Guinea-Bissau
Djibouti
South Africa
Bosnia
Benin
Burundi
Tanzania
Macedonia
Romania
Burkina Faso
Uganda
Andorra
Mexico
Argentina
Senegal
Zambia
Mali
Rwanda
Armenia
Georgia
India
Ctrl. Afr. Rep.
Solomon Isl.
Albania
Malaysia
Botswana
Madagascar
Haiti
Sri Lanka
Maldives
Lesotho
Togo
Angola
Eq. Guinea
Sudan
Vanuatu
Comoros
Somalia
Nepal
Bangladesh
Yemen
Bhutan
Bilateral
L.D.C.
Israel
Egypt
Tunisia
Yugoslavia
Jordan
Syria
Algeria
Lebanon
Tajikistan
Turkey
Palestine
Euromed
Korea, Dem. Rep.
East Timor
M.F.N.
6th OECD International Trade Statistics Expert Meeting
Arab Countries’ Agreements
Iraq
Sudan
Djibouti
Comoros
Arab League
Somalia
Lebanon
Bahrain
Syria
Palestine
Yemen
United Arab Emirates
Mauritania
Libya
Kuwait
Algeria
GCC
UMA
Qatar
Oman
Morocco
Saudi Arabia
Tunisia
Accord
d’Agadir
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Egypt
Jordan
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General features of MacMap
• WIDE GEOGRAPHICAL COVERAGE: tariffs applied by 170 countries to
the products exported by over 200 countries and territories.
• WIDE COVERAGE OF INSTRUMENTS: Covers: ad-valorem tariffs;
specific tariffs; tariff quotas; and antidumping duties
• PREFERENCES: Covers most bilateral and regional agreements. Rules
of Origin and Certificates of Origin are also included for most
agreements.
• ANALYTICAL FLEXIBILITY: Permits any analysis: by region, by
economic sector or by measure
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MAcMap: Sources of Data
• Market Access Map is continuously updated. Data is
collected from:
– Applied Tariffs: national sources and the UN Tariff and Market Access
Database (UN TARMAC) of ITC and UNCTAD.
– Bound Tariffs: Consolidated Tariff Schedule of the WTO.
– Preferential tariffs: regional and bilateral trade agreements.
– Applied Tariff Quotas: national sources covering multilateral, regional
and bilateral tariff quota agreements.
– Anti-dumping duties: notifications to WTO regarding anti-dumping
duties and ITC collection directly from some countries.
– Complementary trade data is collected from diverse sources:
• national statistical offices or customs organizations
• COMTRADE database of the United Nations Statistics Division (UNSD)
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Current collaborations using Market Access Map
• IMF – Report on Market Access for Developing Countries
• Market Access Map, UNCTAD and WTO collaborating with
UNDP on Millennium Development Goals
• GTAP (Global Trade Analysis Project) – a collaboration of
Market Access Map and CEPII
• UNCTAD – Report on Least Developed Countries
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Currently in development:
Investment Map
• Integrates FDI flows and stocks, exports and imports, tariff,
bilateral investment treaties and derived indicators
• Customizes data by reporting country, partner and industry
• Presents data and analysis in multi-functional dimensions
and graphs (maps, charts, figures)
• Links to related resources of UNCTAD and ITC
– UNCTAD’s World Investment Directory, Investment Compass
– UNCTAD FDI statistics (www.unctad.org/fdistatistics)
– ITC web-based tools (Country Map, www.intracen.org/countries)
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Sources of Data and Geographical Coverage
• Collaborating partners
–
–
–
–
–
foreign direct investment: UNCTAD
trade data: COMTRADE (United Nations Statistics Division)
tariffs: Market Access Map (ITC / UNCTAD / WTO)
Multilateral Investment Guarantee Agency (MIGA)
World Association of Investment Promotion Agencies (WAIPA)
• Coverage
– FDI data by sector covering all activities (goods & services) in
approximately 80 countries
– trade and tariff data covering some 140 countries, at the sector and
the product level (more than 5,000 product items), data on services is
not yet included
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Investment Map Homepage
http://www.investmentmap.org
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Investment Targeting: Priority sectors (Brazil)
Click on the cross
to expand
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Competitor countries: Motor vehicles
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Export portfolio
of Brazil
6th OECD International
Trade
Statistics Expert Meeting
12
Export portfolio of Brazil television and radio
Investment
Map: example
of graphics
12
television and radio
10
Underachievers
Underachievers
Champions
aircraft and spacecraft
Champions
10
Underachievers
8
extraction of crude
aircraft and spacecraft
Champions
other chemical products
World export growth, % p.a., 1995-2002
World export
growth, % p.a., 1995-2002
Champions
8
chemical
products
parts and other
accessories
for motor
vehicles and their
6
motor vehicles
parts and accessories for motor vehicles and their
refined petroleum products
6
motor vehicles
Benchmark
4
general purpose machinery
4
basic chemicals
refined petroleum products
mining of iron ores
Benchmark
general purpose machinery
wood products, cork, straw
tanning and dressing of leather;
mining of iron ores
luggage, handbags
2
other foodwood
products
products, cork, straw
tanning and
andpreservation
dressing of
production, processing
of leather;
meat, frozen
luggage, handbags
basic precious and non-ferrous metals
other food products
2
basic
chemicals
footwear
0
-10
-5
footwear
paper and
paper
-10
products
0
5
10
-5
$50
15
20 machinery
25
30
35meat, frozen
40
production,
processing
and preservation
of
special purpose
-2
5
10
15
20
25
special purpose machinery
30
35
40
45
50
basic iron and steel
growing of crops, market
Declining
-2
sectors
sectors
basic iron and steel
Achievers
Achievers in
inadversity
adversity
-4
New
50
$50
0
Declining
Analytical
sectors
45
basic
precious and non-ferrous metals
growing of crops,
market
0
paper and
paper
Declining
products
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extraction of crude
Achievers in
Increase in world market share of Brazil, 1995-2002
Products of the ITC
45
adversity
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Adding value with market analysis tools
• Efficient access to information allows for more resources to
be allocated to analysing and interpreting information.
– Successful enterprises need help with « processing » information and
are willing to pay for it if usefulness is demonstrated.
• ICTs allow for analytical content to be transfered as easily as
information.
• ITC databases will not answer all possible questions from
exporters, but do point in the right direction
– Downloadable data allow for more detailed analysis or « processing »
using common software such as Excel or Word.
• In globalized environment role of associations should
change from information provision to information synthesis.
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Capacity-building programmes
• Designed to train market analysts, policy-makers and exportoriented managers, both in the public and private sectors on:
–
–
–
–
–
–
How to use the « maps » and take advantage of their features
How to prepare insightful and high-impact market profiles
Understanding information on market access barriers and trade flows
Incorporating qualitative elements to quantitative analyses
Evaluating and pursuing export opportunities
Incorporating effective market research and analysis in the
formulation of successful export strategies
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Workshops and Programmes
Introduction to
Market Analysis Tools
SPECIALIZED WORKSHOPS
Training of
Trainers
Trade in
Services
Market Access
Negotiations
Statistical
Analysis
Export
Marketing
Preparation of
Market Profiles
MULTIMODULAR PROGRAMMES
Strategic
Thinking
(sector-oriented)
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Business
Clinics and
Mentoring
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Export
Management
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Our vision:
To enable policy makers, trade negotiators and
the business communities in all countries to be
able to use our services whenever and wherever
they need.
• For more information, please contact us at ITC or under
MAS@intracen.org
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