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Enterprise solutions
Exciting year ahead
Rajiv Sehgal
Bangalore
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Current Ecosystem
Challenges
Market Pressures
• Voice ARPUs are declining
• New Players will continue to play
the pricing game
• Availability of robust eco system
• Expertise of system integrators
in developing solutions
• Still a “push” sale
Customer Needs
• Increase in productivity and cost
saving
• More employees are going
mobile than ever before
• Need for business process
integration with the backend
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Airtel Position
• Pan India GPRS network
• First mover advantage
• SDP platform and other delivery
capabilities
• Data center capabilities
Reduced Barriers
Service
Enablement
Opportunity
• Carriers are increasingly
expected to provide solutions
instead of system integrators
• Decreased device costs and
increased data speeds
• Rapid acceptance of SaaS
model
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Changing paradigm of communication
Mobile
Mobile data and device applications
P2P SMS
P2A / A2P SMS
Email
GPRS/ EDGE based applications
Voice
non voice
PSTN
IP
Products
Solutions
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Device Applications
Integrated solutions – hardware, software, connectivity, integration, data
centre, security, operations and management
Anywhere – anytime
Variants
– Sales Application Module
– Service Application Module
– Other customized Application Module
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Media
Use Case:
•Field reporter shoots a video through Airtel Media
Application device.
•Video files auto delivered over GPRS to Channel’ s
editorial team via Airtel Secured Datacenter.
User industry:
1. Media Channels
2. Distant Video records for Education, Tourism,
Hospitals, FMCG etc.
Airtel Media Application Device
Media Application loaded on Sony Ericsson
Phone with 8 MegaPixel Camera
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Airtel Media MATE
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Health
Health Application Module
Use Case: Field agent records
symptoms of patient in rural area,
sends to city based doctor for his
online prescription, delivers
medicine to patient.
User industry:
1. Govt under National Rural
Health Mission (Aanganwadi)
2. Pharma companies partnering
govt for rural health projects
Airtel Health Application Device
Client Application loaded on Data Capable
handset (Device Agnostic solution)
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Mobile Interface – Patient Diagnosis
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Mobile Interface - Patient Symptoms
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Web Interface
(Data records received from Field
agents. Critical for doctor to give
right prescription basis symptoms
captured)
Health Application
Module
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Layouts – Web Interface (Doctors’ View)
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Layouts - WEB Interface (Patient Detail Page)
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Layouts - WEB Interface (Prescription)
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Mobile Applications USPs
•Flexible platform
- Transport layer agnostic
- Handset agnostic
- Operating System agnostic
•Predictable cost
•Service & support SLAs
•Pay per use models
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Deployed Apps - Chennai Property Tax &
Bangalore Traffic Police
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Fair Price Shop – Orissa Govt. Food & Supplies
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Mobile Enablement Solution Architecture
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VPN Server
Outside the
Enterprise
A
With in the
Enterprise
SOAP
ERP
4
B
SOAP
2
SOAP
Mobile App. Server
Data Warehouse
n:1
VPN Client
MS Outlook
2007
MAPI / HTTP
MAPI
5
1
Pocket PC
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MS Outlook
MS Outlook 2003
HTTP
GPRS/EDGE
Online
Content 1 : 1
Solution Composers
1. Mobile Client
2. VPN Client (optional)
3. VPN Server (optional)
4. Mobile App Server
5. GPRS/EDGE
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C
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Offline
Content
D
Intranet /
Portals
BackEnd Systems
A. ERP
B. Data Warehouse
C. Outlook
D. Intranet / Portals
Mobile Handheld & Devices
Moto Q8
Image
BlackBerry Curve
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Sony Xperia
Moto Q9h
Nokia - GPS
Bluetooth
Printer
Nokia 2626
Image
BlackBerry Bold
Nokia 1208
Image
BlackBerry Pearl
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Tracking Solutions
-
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Hardware
Connectivity
Access to Map, Engines and Software
Support throughout
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Communications Manager
•
Applicability
- Conduct 2-way interactive contact
- Interactive communication with Employees
•
Target Groups
- Customer groups for survey, opinion, product promotion
- Channel for placing order and market feedback
- Employee groups for security check, feedback check and occasion
based activity
•
Convenience underlined
- User friendly GUI
- Design your own campaign
- Instant reports
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Horizontal Applications
• Pocket-sized Bluetooth enabled accessory for Presentation
• Displays all PowerPoint slide features including
animation and transition effects.
• Compress original Presentation by a factor of 70%
• Use BlackBerry handheld as remote control
• Option to view the slide titles or presentation notes
on the Blackberry while projecting a slide.
• Support multiple devices including windows mobile
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Horizontal Applications – Q Buster
The Scan & Swipe feature makes Blackberry more
powerful tool.
 Scan barcode & Swipe your credit card and get the
bill generated
 Simply slide your handheld into the custom cradle and
create a powerful, portable enterprise solution.
 It integrates a Intermec® CMOS barcode scan engine
with the printer and magnet stripe reader
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Reduce Your Travel – Video & Audio Conferencing
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Hosted services
Command Center
Inbound
Contact Channel
Voice & Video
Presentation Layer
Call In
Call Out
Customers
Outbound Contact
Management Layer
MSC/MSU
TDM
TDM
& VoIP
Matured
Contact
Outbound
Contact Channel
TDM/Data
Connectivity
Screen Pop
Screen Pop
Data
Connectivity
ACD / Gateway Cloud
Outsource Call Centers
In House Call Centers
EAI Layer
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Data
Connectivity
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Watch out for …..
• Mobile commerce
• 3G
• UC
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rajiv.sehgal@airtel.in
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Blackberry Application Suite for Enterprise
(BASE)
Enterprise Software
Device
Application
Airtel BASE
Enterprise
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Peripherals
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SMS Based
Applications
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Communications Manager
•
•
•
Applicability
-
Conduct 2-way interactive contact
-
Interactive communication with Employees
Target Groups
-
Customer groups for survey, opinion, product promotion
-
Channel for placing order and market feedback
-
Employee groups for security check, feedback check and occasion based
activity
Convenience underlined
-
User friendly GUI
-
Design your own campaign
-
Instant reports
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Vehicle Tracking Solution (VTS)
-
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Hardware
Connectivity
Access to Map, Engines and Software
Support throughout
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Airtel Mobile Application Tool for Enterprise
(MATE)
• An integrated Telecom & IT offering that enables organization to extend its data intelligence to fields.
• Facilitates On Demand access to corporate data from anywhere at anytime through MOBILE
/HANDHELD- in a seamless and secure manner.
Airtel MATE
A Companion for Enterprise
Field Forces
Variants:
1.
2.
3.
4.
Sales MATE
Service MATE
Collections MATE
Inspection MATE
Delivery Model: SaaS
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Scenarios
Mobile Sales Force Automation
Mobile Service Force Management
Enables sales force to:
Enables service force to:
•Access critical information for deal
closure
•Deliver on their SLA
•Execute sales - (order-to-cash cycle)
Sales Empowerment.
Sales Execution
Sales Intelligence
Sales Analysis & Reporting
Inventory & Order Management
Provides real-time access to:
•Existing stock positions,
•Receive and issue goods in an integrated
fashion,
•Transfer stocks between locations and
more.
Inventory management
Stock transfers
Warehouse management
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•Execute Service thru real time processes
service request dispatch, service
invoicing.
Service Empowerment
Service Execution
Service Intelligence
Service Analysis & Reporting
Procurement Management
Ideal tool to provide:
•Visibility into the availability of raw materials, WIP
and finished goods.
•PO triggers depending on pre-configured stock
levels
Economic Order Quantity
Purchase triggers
Supplier order integration
Workflow and Approvals
Analytics
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Case Study:
Elbee Express
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About Elbee Express - an Integrated Express Services Network for the distribution of
consignments, documents, parcels and commercial goods
Challenges faced by Elbee
• Limited visibility into pickup and delivery processes
• Lost time and productivity
Airtel Solution
• Managed Service based solution
• All hardware, software, service & support by Airtel throughout the project
Solution Benefits to Elbee
• Immediate consignment information to schedule deliveries
• Real time package tracking with delivery confirmation
• Improved delivery accuracy and exception management
• Electronic data capture leading to higher efficiency and reduced errors
• Seamless data updates into centralized Elbee system
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ELBEE Express – POC & Work Flow
Elbee Express online
database/server
5. Airtel MATE Appl.
Server get the deliveries
list from the Elbee
Server
Destination City
Hub
8. Airtel MATE App
Server send the delivery
details to the Elbee
Express server in an
XML file
1. Physical
consignments reach the
branch office
Airtel MATE Appl.
Server
3. Branch updates the DRS
details on the Elbee Server
Branch Office
2. Consignments along with DRS
handed over to the field rep
7. Field Rep updates the
consignment delivery
details on to the Airtel
MATE Server
Consignee
Field Rep
4. Field Rep requests
the list of deliveries for
the day
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6. Consignment
handed over as per
delivery process
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mChek on Airtel
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mChek on Airtel – Available Services
• Airtel Mobile Bill Payment
• Airtel prepaid recharge
• Airtel Fixed line & Broadband Bill Payment
• Movie Tickets through Book My Show
• Flight Tickets through Make My Trip
• Delhi-Gurgaon Expressway Tag Recharge
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Questions?
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