Ohio Schools CyberMall
Program Launch
Goal
Introduce the Cyber Mall to the school community, with highly visible activities that generate a high level of community support.
Objectives
1. 100% enrollment of school families
2. Families make a minimum of 1 purchase during launch period
Strategies
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Appoint a project coordinator and team to launch the CyberMall program
o Provide hands-on experience
o The team customizes a launch plan
Use multiple communication vehicles to establish an understanding of CyberMall
o What it is and how it works
o How it benefits the school
o How it benefits the shopper
Provide hands-on guidance to ensure the successful enrollment of all school families
o Enrollment at school meetings and events
Solidify real purpose for giving
o Define specific program(s) to be supported
o Establish attainable $ goals
Develop a personal giving calculator
o Shoppers fill in planned expenditures, by category
o Shoppers identify stores in the mall they will shop
o Shoppers make a commitment for total expenditures for the year
Ohio Schools CyberMall Launch Plan Template
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Ohio Schools CyberMall - Program Launch Template
Program
Description
Appoint Project Team
Select a team of school supporters who are
enthusiastic about the effort
Project Team Launch Plan
Project team develops action steps and
timeline for launch
Communicate with School
Families and Supporters
Consider the best ways to get the word out
to school families and other school
supporters. Steps may include:
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Articles in the school newsletter
Information sheets to send home
with students
E-mail blasts
Announcements at school events
Establish Program Goals
and Projects
Define specific projects to be supported and
amount of money to be raised, as well as
period of time for the effort
Shopper Pledges
Shoppers use the Personal Shopping
Opportunity Calculator to complete pledge
cards to support program goal
Progress Monitoring
Thermometer
Weekly update school website and posters
with program progress
Ohio Schools CyberMall Launch Plan Template
Responsible
Target Date
Date of
Completion
Your OhioSchools
CyberMall team will work
with your school on
communication pieces to
get word out to the
school community
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