TOM BOBICH
(925) 788-1920
TomBobich@StanfordAlumni.org
Professional Expertise
20 years of premier marketing, operating, and P&L experience, growing companies ranging
from start-up to mature with a focus in consumer-oriented and technology-enabled services.
Experience includes blue-chip companies such as Clorox, AirTouch (Verizon), and Accenture.
What I Do
Grow service businesses by combining deep marketing expertise with a GM’s perspective
How I Work
Drive growth by aligning superior marketing execution with sales and operations activities.
Pragmatically unite strategy and execution to deliver outstanding results. Utilize clearly-defined
plan to communicate to team, drive activity, and define success metrics.
Success Stories
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Grew company from pre-revenue to $25+M in sales as GM and COO.
Branded $1B company. Led development and introduction of AirTouch corporate identity
and achieved measurable brand preference among target customers.
Involved 9,000 employees in launch of breakthrough branding and service delivery effort.
Led organization development and product definition for successful SaaS startup, including
initial services launch and introduction of major client products as SVP - Marketing.
Managed largest product launch in Clorox history, achieving 150% of share goal.
Saved $17 million (70% above target) annually by consolidating advertising efforts.
Spearheaded company-wide service delivery initiative to scale operations from start-up
mode to commercial operations. Reduced overall operating costs by 40% and achieved
98%+ service level performance.
Won multiple industry awards for successful advertising campaigns.
Services Provided
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Marketing strategy and execution
Service / subscription marketing
New product strategy / launch
Client / partner management
Operations and P&L management
Business planning
Media / analyst briefing
Team development
Benefits to You
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Measurable performance
Strategically-aligned execution
Extensible experience – “pattern recognition” drawn from multiple industries
Cross-functional team leadership
Target Categories and Companies
Technology-Based
Services
 Cisco (service or
consumer elements)
 Polycom
Wireless
 Clearwire
 Cellfire
Clean Tech
(esp. Smart Grid)
 eMeter
 Better Place
 Chevron Energy
Services
 Echelon
 Itron
Alternative Energy
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PG&E
SunPower
SolarCity
Sungevity
Solyndra