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CHAPTER 2
Chapter 2
Chapter 2
Chapter 2
Chapter 2
Chapter 2
Strategic Marketing Planning: Company Strategy & Customer Value
Chapter 2
Chapter 2
CHAPTER 2
Chapter 2
Chapter 2
CHAPTER 2
Chapter 2
Chapter 1—The Framework of Contemporary Business
Chapter 1—Introduction to Global Marketing
chapter 1—consumer behavior and consumer research chapter 2
Chapter 1:The Foundations of Entrepreneurship
Chapter 1:The Foundations of Entrepreneurship
Chapter 1:Statistics: The Art and Science of Learning from Data
Chapter 1: What is Electronic Commerce?
Chapter 1: The Scandinavian East India Companies
Chapter 1: The Economic Way of Thinking
Chapter 1: The changing business environment
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