Page 1 of 2 New Food and Farming Ventures - Resource Manual Sept. 2003
Chapter 3

Marketing
These are key exploratory questions to be asked face-to-face with clients looking for help with marketing. Answers will help clarify issues, discover informational needs, and identify steps forward.
1.
What product or products do you want to market?
2.
What would be different about the products compared to others in the marketplace?
3.
Who would be your main customers for these products? Households, restaurants, grocery stores, etc.?
4.
What benefits would your products have for these customers? What needs would the products satisfy?
5.
What is the geographic trade area for your customers?
6.
What distribution options are you considering?

Page 2 of 2 New Food and Farming Ventures - Resource Manual Sept. 2003
Chapter 3

Marketing
. . . and justice for all
The U.S. Department of Agriculture (USDA) prohibits discrimination in all its programs and activities on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, and marital or family status. (Not all prohibited bases apply to all programs.) Many materials can be made available in alternative formats for ADA clients. To file a complaint of discrimination, write USDA, Office of Civil Rights, Room 326-W, Whitten Building, 14th and Independence Avenue, SW,
Washington, DC 20250-9410 or call 202-720-5964.