NGN решение от RAD
– платформа RVS
Stay ahead with RAD Training
Agenda
• VoIP Market  Where do we fit in?
• Value Proposition  What do we have to offer?
• RVS System Core Elements:
• IPVsuite  Softswitch & Mgmt
• IPVgate  Intelligent CPEs
• Summary
Voice Trunking & VoIP for TS2009 Slide 2
What are we talking about?
What is Voice over IP (VoIP)?
1.
Voice Calls are transmitted over Packet Switched Networks (PSN) instead
of Public Switched Telephone Networks (PSTN)
2.
VoIP isn’t a protocol, but a collection of protocols and devices for
encoding, transmission and routing of audio calls over a PSN
3.
VoIP is implemented in a variety of applications (e.g. internet calls, VoIP
trunking, IP telephony)
What is IP Telephony?
1.
Telco grade local service with last mile delivery, complete phone services
(Class 5), and high reliability/availability of service
2.
Serves the entire customers range: Residential, SOHO, SMB, Enterprise
3.
Replaces the traditional POTS services
Voice Trunking & VoIP for TS2009 Slide 3
Target Markets
VoIP Market
Call
Termination
Tier 1
Enterprise
Solutions
Tier 2/3
Newcomers
VoIP Telephony
for Service Providers
Calling Minutes
Cards Resellers
RVS main market focus
Could be interesting, depending on volume and specific requirements
Most likely irrelevant (unless they wish to become VoIP telephony providers)
Voice Trunking & VoIP for TS2009 Slide 4
RAD VoIP System
RVS Target Application and Value Proposition
• Applications
•
Operator focused VoIP and data access services to
SOHO and SMBs
•
Large self-operated enterprise VoIP network
• Value Proposition – “Telco in a box”
•
Low initial investment
•
Quick payback
•
Record time to service
•
No hidden costs – optimized TCO
Voice Trunking & VoIP for TS2009 Slide 9
Target Markets
RVS Target Customers
1. Tier 2, 3 Telcos and regional operators
2. VoIP resellers looking into becoming an operator
3. ISP (Internet Service Providers)
4. Tier 1 carriers
5. CTV (cable TV) Providers
6. Infrastructure owners (Wireless, Fiber, Satellite, etc.)
7. Utelcos (Electricity, Gas etc.)
8. Self operated large Enterprise (more than ~400 sites)
Voice Trunking & VoIP for TS2009 Slide 10
What is RVS?
Expanding Core Offering
SMB Premises
PBX
Customer Premises
IP Phone
or SIP client
Phone Lines
(POTS, BRI,
IPVgate
E1/T1-PRI)
IPVsuite
ADSL2+/ETH/SFP
LAN
IPVsuite-200
(Class 5 Softswitch,
Management ,
Monitoring &
Provisioning
System)
IP Network
SOHO Premises
2/4 FXS
Provider Central Office
IPVgate
IPVsuite-Billing
(Postpaid+Prepaid
Billing System optional)
ETH
SMB Premises
LAN
2 FXS
IPVgate-30
(IP-PBX)
SIP
Media Gateway
E1/T1
PSTN
or Cellular
LAN
SIP Phones
Voice Trunking & VoIP for TS2009 Slide 11
The Package – “Telco in a Box”
We provide a fully integrated, carrier grade telephony & data
access system.
The package comprises of:
• Central Class 5 SoftSwitch - IPVsuite
All necessary Telephony services integrated on top of a
SoftSwitch
• Integrated Management & Provisioning System - IPVsuite
Controls & monitors end-units using extremely user friendly
web interface
• End Customer Units (CPE) - IPVgate
Superior to most competitive units in quality, performance & cost
• Professional Project Assistance
Team of experienced experts in VoIP, Internet Networking &
Telephony
• Complementary 3rd Party Elements
RAD can provide integrated complementary equipment (e.g.
Media Gateways, Billing System)
Voice Trunking & VoIP for TS2009 Slide 12
RVS Components – IPVsuite
Carrier Grade Class 5 SIP SoftSwitch
• Authentication, anti-hacking protection
• CDR extraction to billing systems
• Robust Oracle™ Database Infrastructure
(customers/devices/calls/admin logs, Class 5 services configuration etc.
• High Availability (cluster redundancy & backup)
• End-user web page (self service provisioning)
• Outgoing call routing plans (Class 4 feature)
• Built-in Voice Mail (with VM-to-email)
• Basic H/W Configuration:
• 1 x Front-End Server
• 1 x Back-End Server
• Supports 400K BHCA*
•
 For higher capacities we can offer more complex server architectures!
*BHCA -
Busy-Hour Call Attempts
Voice Trunking & VoIP for TS2009 Slide 13
RVS Components – IPVsuite
Supported SoftSwitch Services (partial list..):
•
Voice mail & Voice mail to Email
•
Call divert / forward (“follow me”)
•
MSN (Multiple numbers per customer)
•
1-800 services
•
DDI (Direct Dialing In)
•
Numbers Grouping
•
ETSI standard service dialing – *21..., *61…, *31…
•
Blocking outgoing dialed Numbers
•
Do not Disturb – *26#
•
Call Waiting
•
Fixed destination call when no dialing for 10 seconds
•
Pre-Paid & Call-Back services
•
Unified Messaging
•
Selective call rejection
•
Anonymous call rejection
•
Ring back to last number
•
……………
Voice Trunking & VoIP for TS2009 Slide 15
RVS Components – IPVsuite
Integrated Management and Provisioning System:
• Single platform for managing the softswitch and CPEs
• User friendly, web based (provision from anywhere)
• Real time Monitoring of CPEs, Soft Phones & any SIP devices
• QoS, activity & troubleshooting analysis
• “Massive” firmware upgrade
• Resellers segmentation (virtual providers)
• Standard API to external systems
Powerful
Monitoring/Configuration
Tools
Quick Service Rollout
Voice Trunking & VoIP for TS2009 Slide 16
RVS Components – IPVgate
IPVgate - Business Class CPE
• Long term investment in units, not comparable to low-end CPEs
• Unique multi-layered QoS & superior routing performance
• Analog-POTS / ISDN BRI / PRI - Compliant with any PBX
• Robust Fax over IP (T.38)
• Basic PBX functionalities (hold, transfer, Music on hold)
• Built-in ADSL2+ with remote quality analysis
• Wireless LAN option (802.11b/g)
• Call quality remote analysis
• VPN client/server and Stateful Firewall
Voice Trunking & VoIP for TS2009 Slide 21
Complementary Equipment
Termination Gateways
• IPVgate-20P can be used as Media Gateway with limited capacity: 1 x
E1/T1 (ISDN-PRI)
Provider Central Office
IPVsuite
IPVsuite-200
(Class 5 Softswitch,
Management ,
Monitoring &
Provisioning
System)
SMB Premises
PBX
IPVgate
LAN
IPVsuite-Billing
(Postpaid+Prepaid
Billing System optional)
IP Network
SIP
E1/T1
• In most cases higher capacities are required:
PSTN
or Cellular
Media Gateway
 We can provide 3rd party Media Gateways
Voice Trunking & VoIP for TS2009 Slide 23
Complementary Equipment
Billing System
• IPVsuite sends CDR files to the customer’s postpaid billing system
Provider Central Office
IPVsuite
Billing System
IPVsuite-200
(Class 5 Softswitch,
Management ,
Monitoring &
Provisioning
System)
IP Network
IPVsuite-Billing
(Postpaid+Prepaid
Billing System optional)
SMB Premises
PBX
IPVgate
LAN
SIP
E1/T1
• In case our Softswitch should support prepaid services:
 We can provide a complete prepaid+postpaid billing
system: IPVsuite-Billing (from our partner
PSTN
or Cellular
Voice Trunking & VoIP for TS2009 Slide 24
RAD VoIP System
Product Roadmap
Release Schedule
2009
Q1
Q2
v 2.87 (Beta)
IPVsuite-200
IPVsuite-Billing
(New features: LCR by time segments,
scheduled CF, outgoing call filtering,
version control)
v 2.87 (GA)
Prepaid Server (Beta)
Prepaid Server (GA)
v 3.1 (Beta+GA)
IPVgate-20A
(basic PBX features: 3-way, call pickup/transfer/waiting, hotline, MOH)
v 3.0 (Beta)
IPVgate-20B
(New HW/SW platform: ADSL2+, WiFi, 4ETH switch, Stateful FW, FXS port for fax)
v 1.0 (Beta)
IPVgate-30
(New Product: IP-PBX for SMB, up to 20
IP phones, 2 FXS, ADSL2+, WiFi, 4-ETH
switch, Stateful FW)
v 1.0 (GA)
LCR – Least Cost Routing
CF – Call Forwarding
FW – Firewall
Voice Trunking & VoIP for TS2009 Slide 25
Existing Customers & Partners
Customer
Type of Operator
Teleunit SPA (Italy)
WLL Telephony operator
Viatek (Italy)
ISP/Tel-reseller
Tiscali / Ibercom (Spain)
Tier 2 operator
Contact OI (La Reunion)
ISP/Tel-reseller
Optima (Italy)
Call Centers/Tel-reseller
Neotel (Macedonia)
Tel-reseller
Italy
Municipality
Kenya
ISP
Partners & Integrators
• IBM Global Services – Italy
• IBM Global Services – Spain
• IBM Global Services – Portugal
Voice Trunking & VoIP for TS2009 Slide 26
RVS Sales tools
• WEB information and brochures
• Pre-sale questionnaire
• Remote presentation & Demo (WEB)
• Demo account on a live system
• Operator’s business calculator
• Dedicated RVS support team – ongoing
support and dedicated sales program
Voice Trunking & VoIP for TS2009 Slide 29
The World According to RAD VoIP
System (RVS)
• It’s all about Operator’s OPEX
• Fully integrated with single (web based) management system
• No need for Telephony + Network + VoIP experts
 Optimized TCO
• Invest-As-You-Charge economics
• Lowest Initial risk / investment
• Smart end-units distribute value (=cost)
• Rapid deployment is essential for ROI
• ‘Zero’ system integration time
• Single plug & play end-unit
• Architecture supports appointing Channels / Resellers
• Robust Availability-Of-Service & Quality-Of-Service
• Full redundancy architecture
• P2P/backup bypass on center fault
• Business-class voice quality
• Open SIP VoIP system for other SIP clients
Time to Service
= 1 Week
Voice Trunking & VoIP for TS2009 Slide 31
Voice Trunking & VoIP for TS2009 Slide 32
RVS Unique Selling Points
• It’s all about Operator’s OPEX  Optimized TCO
• Invest-As-You-Charge economics
• Rapid deployment is essential for ROI
• Robust Availability-of-Service & Quality-of-Service
RVS
Competitor
ROI break even (users)
Hundreds
Tens of Thousands
Minimum initial CAPEX
investment
<$100K
N x $100K
LOW
HIGH
Simple, full package
Complex integration
~1-2 Weeks
Months
Hidden OPEX / Cost
Complexity
Time to Service
Voice Trunking & VoIP for TS2009 Slide 33
Competition (Comparison Diagram)
Alternative IP-Telephony Access Center
Common:
Class 4/5 Soft-Switch:
Call Routing, calls monitoring,
QoS report, CDR extract, Prepaid, cross VoIP signaling
protocols (SIP, H323), SS7
Authentication database server
(RADIUS+Oracle/DB2)
App. Servers
(Voice Mail / UM)
Billing Server
PSTN Gateways
RAD IP-Telephony Access Center
(Optional:
SS7 signaling gateway)
Music On-hold server
Voice Mail server
EMS for CPEs
(Cisco Call Manager)
CPE monitoring & alert
(“glueware” / HP-Openview)
CPE provisioning server
(“glueware”)
IPVSuite
Customer web “self-care”
(“glueware” + CRM module)
CPEs
Voice Trunking & VoIP for TS2009 Slide 34
RVS “Telco in a Box”
Ordering Packages
IPVsuite Softswitch
•
1 x IPVsuite-200/400/HW:
•
HW (2 IBM “System X” servers with 3-year int’l warranty)
•
Class 5 SIP Softswitch application
•
Integrated Management & Provisioning software
•
20 licenses included (for 20 CPEs registered on IPVsuite)
•
Oracle DB licenses, Linux Redhat OS
Licenses:
•
IPVSUITE-LIC/N (N=100/500/1000/5000)
•
One license per registered CPE (one-time fee)
IPVgate CPEs: A variety of models, different interfaces
•
EXAMPLE: IPVGATE-20A/4FXS/ADSL/WIFI (4 analog voice ports,
built-in ADSL2+ modem & WIFI access point, 4 x LAN ports included)
RADcare Services:
•
On-site installation & training (RAD_ONSITE_RVS)
•
Annual maintenance contract (RADCARE-INT'L-IPVS_BASIC or _EXTENDED)
Voice Trunking & VoIP for TS2009 Slide 35
RADcare Services for RVS
Installation & Training
•
RAD_ONSITE_RVS (per number of days, typically 3-5 days)
Annual Maintenance – Special RADcare packages for IPVsuite:
•
RADCARE-INT’L-IPVS_BASIC (mandatory for every RVS project)
•
RADCARE-INT’L-IPVS_EXTENDED (24x7)
Note: IPVsuite hardware is covered by IBM 3-yrs international warranty
Voice Trunking & VoIP for TS2009 Slide 36
RVS “Telco in a Box”
Ordering Packages – COMPLEMENTARY ELEMENTS
Billing System:
• IPVSUITE-BILLING = Prepaid+Postpaid
• Includes: 5 servers & 1st year maintenance
• Installation & training quoted separately
Media Gateways:
• IPVgate-20P (1xE1/T1; PRI)
• 3rd party gateways (NxE1/T1;SS7/PRI/R2-MFC
Voice Trunking & VoIP for TS2009 Slide 37
What is RVS?
Expanding Core Offering
3rd party post paid
billing system
IPVsuite-200
CDRs
IP Network
RAD & Mind post/Pre paid
billing system
IPVsuite-200
AAA
SIP App
WEB
DB
AAA
Voice Trunking & VoIP for TS2009 Slide 38
Complementary Equipment
Postpaid+Prepaid Billing
IPVSUITE-BILLING:
• Full prepaid & postpaid billing system for VoIP services
• User friendly web interface for easy service provisioning:
services, packages, tariffs, discounts etc.
• Robust architecture for carrier class availability
• Scalable capacity (license based, starting at 500K min
per month)
• Enables full provisioning of Prepaid services (unique
integration with IPVsuite softswitch)
(provided by our partner Mind CTI, a leading
vendor in the billing & customer care industry)
Voice Trunking & VoIP for TS2009 Slide 39
Complementary Equipment
Prepaid Services – Main Benefits
Enables the provider to enrich his portfolio and acquire
new and simple revenue streaming opportunities
Prepaid Services - Main Benefits:
• PIN code management for calling cards
• Supports vouchers payment
• Can serve customers without CPEs
• Supports separate management by resellers
• Call-back services
• IVR for multi service numbers
Voice Trunking & VoIP for TS2009 Slide 40
AAA
Provisioning
Customer Suite
(Authent., Authoriz. &
Accounting)
Partner
Management
Mediation
InterCarriers
Finance
Resellers
Prepaid
Virtual
Providers
Collection &
Revenue Assurance
General Ledger
(G/L)
Payments,
Receipts,
Adjustments
Taxation
Invoicing
Rating
Account
Management
Promotion &
Discounts
Product
Catalog
Service Enabler
Voucher
Management
Balance
Management
IPVsuite-Billing
System Architecture
Billing
Billing Engine
Service
Intelligence
Voice Trunking & VoIP for TS2009 Slide 41
IPVgate-20B – New HW/SW Platform
Beta 04/09
New Features:
• Integrated ADSL2+ modem (option)
• Built-in WiFi (option)
• 4-port Ethernet switch
• Stateful Firewall
• Additional FXS port for fax
• Linux-based platform
Voice Trunking & VoIP for TS2009 Slide 42
IPVgate-20B/20P
ISDN Sync & Backup (Survivability)
Back-office Provider’s Site
Customer Premises (Enterprise)
IPVsuite-200
PBX
IPVgate-20B
or 20P
PRI/BRI
(Class 5 Softswitch &
Management System)
ETH/ADSL
IP Network
FAX
LAN
PRI/BRI
trunk
(backup &
clock sync)
PSTN or
Cellular
SIP
MGW
E1/T1
IPVgate-20P and IPVgate-20B support backup connection to a PSTN
trunk (PRI/BRI), enabling:
• Smooth transition to VoIP (keep incoming calls via PSTN, outgoing via SIP)
• Backup via PSTN in case of IP/SIP connectivity failure
• Retrieve TDM sync clock from PSTN
Voice Trunking & VoIP for TS2009 Slide 43
IPVgate-30 (IP-PBX)
Main Features
• PBX Functionalities:
•
Extensions Management, Groups, Hunt Groups, Queues,
Call Hold & Transfer, Incoming/Outgoing calls rules, Call
Forwarding, Voicemail etc.
IP
IP
IP
• SIP Registration:
• Up to 8 or 20 SIP clients (2 or 4 VoIP trunks)
• Clients can be IP/SoftPhones, local or remote
• Analog FAX/POS Support: 2 x FXS Ports
• Built-in Router, WiFi (optional), ADSL2+ Modem
(optional)
• User-Friendly Web Interface: Allows end customer
administrator to easily control all IP-PBX functionalities
Voice Trunking & VoIP for TS2009 Slide 44
IPVgate-30 (IP-PBX)
Solution Architecture
Back-office Provider’s Site
SOHO/SMB - Main Office
2 or 4 VoIP trunks
(concurrent
external calls)
POTS
FAX
2 x FXS
IPVsuite
(Class 5 SoftSwitch &
Management System)
ETH/ADSL2+/SFP
IP Network/
Internet
IPVgate-30
LAN
SIP
SIP
Media Gateway
SIP
8 or 20 x IP
Extensions (SIP
Phones/Soft Phones)
Remote/
Travelling
Users
SS7, PRI
E1/T1
PSTN or
Cellular
•
Operator can offer a fully functional PBX (device+service) to new offices or
replacing a small legacy PBX
•
Unlike IP Centrex/Hosted PBX approach, customer site is independent of center
(internal communications undisturbed in case of WAN failure)
•
Two built-in analog ports for Fax/POS (Point Of Sale – credit card terminal)
Voice Trunking & VoIP for TS2009 Slide 45
IPVsuite
Managing non-RAD SIP clients – EXAMPLE
RAD CPE (IPVgate)
3rd Party CPE/SIP Client
(e.g. X-lite Softphone)
Voice Trunking & VoIP for TS2009 Slide 46
Where can I find more info?
• Visit Our Website:
www.radvoip.com
• Contact the RAD VoIP team:
rvs@rad.com
Voice Trunking & VoIP for TS2009 Slide 47