1

Dell’s Green Computing Club
A Proposal to Dell: Create a information exchange club to organize
Green Computing Initiatives in Beijing
Date : 2008-11-19
Prepare by : Benjamin Koo, Industry Engineering Department, Tsinghua University
Email: benkoo@tsinghua.edu.cn
Phone: +86 10 6279 2539
Toy House
2
Outline
 Background
 Target Audience
 Our Mission
 Objective
 Activities
 Schedule
 Our team
 Budget
Toy House
3
Background
 Creating sustainable energy sources has become the strategic goal
of many organizations, including government, large corporations,
research institutions, and small enterprises.
 Leveraging knowledge and resources of many different kinds of
organizations may create an emerging source of new ideas and new
technologies helpful in attaining Green Computing objectives.
 We propose to create an social group: Dell Green Computing Club
(DGC), which will serve as a communication platform to sociallyconnect different groups and to enable creative interactions around
the topic: green energy-related applications.
Toy House
Dell Green Computing Club
 A club focused on utilizing computing technologies to
create more effective energy production and reduce
unnecessary energy consumption
 Inviting various industrial and thought leaders to present
green-energy related concepts and how computing
technologies and products can be used to reduce our
current dependency on fossil fuels.
 Provide a forum, primarily based in Beijing, to allow
frequent interactions between Dell-related computing
solution providers, NGOs, and academic thought
leaders to exchange ideas about green computing
Toy House
5
Target Audience
 Dell’s solution partners
 Various software/IT solution providers/vendors
 End-user
1. company users ( > 100 employees)
2. individual user
 Research Institute
Toy House
6
Our Mission
Endusers
Research
Institute
Toy House
Solution
Partners
Information Filter (DGC)
Integrate useful information to Dell
Marketing Department (analysis report)
7
Objective
Solution partner
End-Users
Research Institute
• Support the
development of Dell’s
green computing project.
• Develop solution
partner’s green resource
project.
• Find opportunities in
green resource market in
the future.
• Deliver Dell’s marketing
messages related to green
resource.
• Collect user’s needs in
green resource.
• Demonstrate Dell’s
progressive thinking in
green resource.
• Green energy’s
application in Dell related
product lines.
• Communicate what Dell
did in green tech and show
collaboration results
produced by Dell/Research
institutions’ partnership.
DGC
Toy House
8
Activities items
• DGC website
• Monthly
newsletter
• On line registration
ECommunication
Toy House
User forum
• 20-30 attendees
• 3-4 hours
• Speaker (2
subjects)
•
•
•
•
Meeting summary
Questionnaire
User opinions
Research result
Analysis report
9
Activities items
User forum

Time :

Attendees: 20-30 people

Speakers:

Subject : Get different subject
for green resources, Each forum
invite different group user.

Main Locations: Tsinghua University Campus

Toy House
3 hours - 4 hours
1-2 person
As needed: the Greater Beijing Area
Communication Platform
Suggested Events

A list of influential key-note speakers:



Prof. Li Zheng, Director of Tsinghua’s Clean Energy Lab,
Dr. Stephen Wittrig, BP-China’s Research Director
Mr. Theodore Gray, Founder of Wolfram Research
 Give speeches on applying various computing technologies/products to
Green Computing Initiative

Technology demonstration activities


Toy House
Demonstrate the use of real-time location sensitive technologies (GPS
equipped Laptops/PDA-Cellphones/RFID/Zigbee) to clean-energy
applications
Discussion Panels with multiple domain experts to brain-storm new
product development directions and emerging computing/energy
related services
Complementary Solutions
Solutions
Software
Company
Open
Source
RFID
Research
Institute
Cell Phone
Green
Computing
Networking
ISP
Toy House
12
E-Communication
Login for free newsletter
User
E-Newsletter
Web
On line registration
Join forum
User Forum
Toy House
13
Schedule
2008 Dec
• Project kickoff meeting
• Web design
• E-newsletter
create
Toy House
2009 Jan
• Website
launch
• E-newsletter
issue
• User forum’s
subject define
2009 Feb
• User forum
• On line
registration
function
2009 March –
2009 Dec
• User forum
• Report analysis
• E-Newsletter
issue
14
Our team
Toy House
15
Team Members

Mr. Yuan Gao as the DGC Supervisor will provide an overall guidance to the design of the relationship with the industries and
consumers. He will provide guidance on inviting interesting speakers and topics from relative companies.

Prof. Benjamin Koo will be responsible for the strategic direction of DGC, mainly in charge of identifying the themes of every forum,
invite some research centers involved, and schedule the process of the DGC work.

Prof. Weiru Chen, Professor of Strategy at INSEAD. He will be suggesting and organizing activities business strategy aspect of DGC,.
He is currently a visiting Professor at Beijing University’s School of Management, and will be a visiting professor at Shanghai’s SinaEuro School of Business Management. His Singapore-based INSEAD campus connections will be able to bring to DGC the most up-todate information on Green Computing/Energy related activities in south-eastern asia.

Prof. Cha Jianzhong, a professor in Beijing Jiaotong University, is the Director of the Institute of Mechanical Engineering and the
Director of the Intelligent Engineering Research Center. He also holds the UNESCO Chair on Cooperation between Higher Engineering
Education and Industries. He chaired many technical conferences in China, and has a strong relationship with the Chinese Ministry of
Education and the Chinese Academy of Engineers. He will provide some advise from the educational, technological and industrial
point of view.

Prof. Bart M. ter Haar Romeny is a professor in the Department of Biomedical Engineering in the Eindhoven University of Technology
(Netherland) and is the principal physicist of the Utrecht University Hospital Radiology Department and clinical project leader of the
Dutch PACS project. He also holds an Associate Dean position at the North Eastern University in China. He will provide an overall
guidance to the design of the technical topic, and provide guidance on inviting some international speakers to the DGC. With his help
we can ensure the messages of DGC reach out to an international audience.
Toy House
Team Members (II)

Prof. Quanlin Li, who has many strong relationship with Chinese scholars and local
government officers. He is the Chairman of China’s RFID Consotium. He will be
responsible for providing some technological advises to the local committee and inviting
top speakers to join the DGC.

Prof. Simin Huang, is an expert in Emergency Response System. He holds an official
position in Chinese Congress in this area. He is also the director of the Operations
Research and Logistic Planning at Tsinghua University. He will be coordinating the public
relations in the arena of Energy Related Logistic Planning.

Prof. Lei Zhao is the director of Health Care Research Laboratory at Tsinghua IE
Department. He will be coordinating experts in his related areas related to human health
and medical related energy research topics.

Ms. Autumn Lee, who has good relationship with professional conference organizers
and knowledge to local commercial resources will help us best-operate the DGC.
Toy House
17
Budget
Toy Hous
Web Development
• Website design
• Registration program
• Member system
• Newsletter issue system
US$ 4,000
Monthly Maintenances: (US$800 per months)
• Analysis Report
• Web content update
• Newsletter issue
• Project management
US$ 9,600
Web Site hosting (for 12 months)
US$ 2,000
User Forum : ( up to 6 times)
• Speaker fee
• Venue fee
• Material package
• Coffee break fee
• Invitation
US$ 20,000
Total Budget : US$ 35,600
* The budget didn’t include the server and database
18
Contact
Location: South 614, 613, Shunde Building,
Tsinghua University, Beijing.
Email: benkoo@tsinghua.edu.cn (Prof. Koo)
Phone: + 86 10-62792539 (Prof. Koo)
+ 86 10-62780911 (Secretary: Ms. Song)
Toy House
19
Our Partners
The following software vendors will provide some resources to support DGC. This
includes cash donation, software licenses, expert speakers, and technology supports.
Toy House