• Beef producing factory
BEEF PRODUCING FACTORY
Presentation by:
Wang Lina
Gao Xiufang
Jiang Shujun
Bao Zhimin
Shan Dan
INTRODUCTION
Presentation by Bao Zhimin
INTRODUCTION
• This project is aiming to producing high
quality and health beef for our national
people.
• In order to satisfied the demand of people
change the food consumption from having
enough food to a high quality, high protein,
low fat, low calorie.
Goals and Objectives
•
•
•
•
•
•
Increase output of high quality beef.
Maximize production at 10,000 head per year.
Economic sustainability of cow/calf producers.
Create opportunities for research and
development.
Develop market for waste products, further
enhancing value added processing.
Provide a product that consumers are confident
with its safety.
OPERATIONS PLAN
Presentation by Gao Xiufang
The site location of the beef
producing factory
The key indicators of the area
Numbe
rs
Project
Area m2
Plane Size m2
一
Field area
31200
130×240
二
Buildings
1
Cowshed
4240
73.6×7.2×8
Block
Unit area 530
2
Ensiling cellar
392.50
2.52×3.14×20
Block
Unit volume
49.1
3
Materials and storage
shed
200
6.67×30
4
Restrooms
50
6.25×8
5
Road
2000
1000×2
6
Wall
370
Remarks
Extended
meters
The form of the cowshed
Fatting Beef Process
• Fattening Cattle 200 kilograms weighted
• Observation of the performance
adjustment diet bull castration
• Fattening in shed, fit beneficiated material,
silage, liquor chutes, straw, hay, added
additives, and routine
• Weight 450
• Slaughter
The fatting beef
Flow of slaughtering
1.
2.
3.
4.
5.
6.
7.
8.
9.
Quarantine and test
Shower
Weigh
Harnessing
Religious bloodletting
Remove hoof and horn
Shift hanging
Remove head
Prepare for peel of the
skin
10. Open chest
11. Peel of the skin
12. Remove offal
13. Split for two parts
14. Carcass evaluation
15. Carcass arrange
16. Weigh
17. Washing
18. Exclude acid
Beef segmentation
1. Carcass quarter
2. Scrape meat and bone
3. Segmentation
Beef segmentation
4.
5.
6.
7.
Arrange
Package
Keep in cold storage
Freeze
Human Resources Plan
Presentation by Shan Dan
Staff layout plan
Board of directors 6
President 1
General manager 1
Production manager
Financial
Marketing
Human resource
1
manager 1
manager 1
manager 1
Feeding worker 80
Accountant 1
Cattle buyer 4
Training staff 3
Slaughtering worker 40
Casher 2
Meat seller 4
Personnel 2
Veterinarian 5
Board of Directors
Three with vast knowledge about
fattening cattle
Three with vast knowledge in the
slaughter industry
President
Decide on the company's
development plan, operating
strategies, the annual operating plan
and the major issues in the work.
The wage for this position will start at
60,000 RMB annually.
General Manager
Taking charge of the production and
management work, organizing and
implementation the policy which is
made by the Board of directors.
The wage for this position will start at
48,000 RMB annually.
Production Manager
Responsible for controlling the
production process
The wage for this position will start at
36,000 RMB annually.
Financial Manager
Charging the company's accounting,
financial statements and budget
work.
The wage for this position will start at
36,000 RMB annually.
Marketing Manager
Gathering the market information for
front-line, doing market research
work.
Making marketing annual develop
plans, objectives decomposition, and
implementation.
The wage for this position will start at
36,000 RMB annually.
Human Resource Manager
Exercising authority to the company
personnel, wage of labor
management, and carry out the
company rules and regulations, order
management and work-ordered
obligations.
The wage for this position will start at
36,000 RMB annually.
Feeding Worker
Charging for fatting cattle and
cleaning cowshed.
The wage for this position will start at
14,400 RMB annually.
Slaughtering Worker
Charging for slaughter cow into the
product which will be sold.
The wage for this position will start at
14,400 RMB annually.
Veterinarian
Charging for the regular quarantine,
guiding health knowledge to feeding
worker about how to prevent and
treat for immunization.
The wage for this position will start at
14,400 RMB annually.
Accountant
Calculation the income, expenses,
costs correctly, calculating and
handling the financial results
correctly.
The wage for this position will start
at 14,400 RMB annually.
Casher
Registrations cash journals and bank
deposits journals timely.
The wage for this position will start at
14,000 RMB annually.
Cattle Buyer
Cattle buyer will be in charge of
communicating with the meat seller
and marketing manager about what
types of cattle are needed at certain
times.
The wage for this position will start
at 30,000 RMB annually.
Meat seller
The Meat Seller will have the job of
making sure that the meat is being
sold fast enough .
The wage for this position will start at
30,000 RMB annually.
Training staff
Organizing training and guidance to
staff timely.
The wage for this position will start at
30,000 RMB annually.
Personal
Charging for arranging workers.
MARKETING PLAN
Presentation by Jiang Shujun
Market Analysis
• International Market Analysis
• Domestic Market Analysis
• Local Competition
• Target Markets
• Product Features
International Market Analysis
• Population Increase
• Socio-economic Development
• People's living standards raises
• Consumption of the animal products
increasing continually
• Demand for beef show prosperous and
powerful growth.
Domestic Market Analysis
• According to the ministry of Agriculture Livestock
•
•
•
Department Monthly Report on sentinel survey data
analysis,
2006 China boneless beef average price is 18.53 RMB/kg,
compared to the last year it increase by 4.93%.
Beef sales areas (including Beijing, Tianjin, Shanghai,
Fujian and Guangdong) annual average price is 21.20
RMB / kg, compared to last year increase by 5.26%.
Beef producing areas (including Henan, Hebei,
Shandong, Anhui, Jilin, Liaoning, and Heilongjiang)
annual average price is 16.77 RMB/kg increase by 5.41%.
Local Competition
Competitors
Company
Products or
Service
Beef processing,
food
products,sellin
g fodder, cattle
processing and
organic
Jilin Haoyue
fertilizers, and
other product
Beef Price(RMB/kg)
Consumption
Market
ChangChun,
Shenyang,
24
Dalian, Haerbin,
Beijing,
Tianjin,Shanghai,
Shenzhen,
Guangzhou,exports
Local Competition
Tongliao
Horqin
Meat
processing,
animal
husbandry,
improved
seed, green
feed
developmen
t, cattle
industry
biological
research
work
20
Throughout all
provinces,
exports
Local Competition
Inner
Mongolia
Xingfa
Grassland fat
lamb meat,
lamb sauce,
green
grassland
chicken, the
roof of the
world, beef,
and other
products
feature roast
20
Inner
Mongolia,
Gansu,Heil
ongjiang,
Jilin,
Qinghai,
Xinjiang,
exports
Local Competition
Shenyang
Lufeng
Breeding,
slaughtering,
processing
and
marketing
of a modern
beef and
mutton
production
enterprises
20
All regions of
the country
with
comprehens
ive sales
network,
exports
Target Markets
The target markets for our beef producing
factory will be:
◆ Supplementary Local Markets
◆ Wholesaler & Distributors Markets
Product Features
• Low in cost and high in quality
• Hides, offal, and beef bone
• Bones and beef have an assurance
quality
Internal Strengths
• Encouraging innovation of a new enterprise culture.
• Having a good quality of service and attitude.
• Having a cohesion power to produce more high quality
•
•
beef and other products.
Having a low cost of products and a reasonable price.
Having a large number of high qualities, technology-rich
experience of professional management talent.
Internal Weaknesses
◆ Lacking experience for fatting cattle and slaughter of
cattle, and in some stages do not very standardized.
◆ May be in some manage aspects not very strict.
◆ Having no "brand name" effect, in the consumer group
has not formed a favorable reputation.
◆ Advertising for products insufficient, having not
producing our own networks, and the information
feedback less.
◆ Incentives system is not built sound.
◆ Having no own corporate culture athe medium-term and
long-term goals.
External Opportunities
◆ A lot of preferential policies have made for the meat
production factory in the local area.
◆ May getting a large number of competitors information
available through the Internet.
◆ Some competitor may be withdraw from the market.
◆ Products can be broken down detail, we can enhance
out products based on the development and demand in
present.
◆ We can get more profitable by dividing our market
access.
◆ China's current per capita consumption of beef is still on
the low side, the Chinese beef market has great
potential. This domestic beef production has a broad
space for development.
External Threats
◆ The technology in the market innovation
accelerated.
◆ In the market has a high degree of industry
concentration and competition fierce.
◆ Some other competitors may be enter the local
market.
◆ Too many competitors may reduce to a price
war.
◆ Competitors have distribution channels better
than ours.
Marketing Budget
Expense
Cost/year
Cost/head of cattle
Marketer’s Expense
7000
0.7
Cards
3500
0.35
Advertisements on TV
14000
1.4
donation
5500
0.55
Total
30000
3
FINANCIAL PLAN
Presentation by Wang Lina
Types of Financing
Type of Financing
Value
Long Term Debt
4,916,374
Owner’s Equity
10,414,292
Total Financing
15,330,666
Statement of Income and Retained Earnings
Year
2008
2009
2010
2011
2012
Total
Revenue
58,675,000
60,141,875
61,645,422
63,186,557
64,766,221
Cost of
Goods Sold
54,471,217
56,213,417
57,370,065
58,612,739
59,927,755
4,203,782
3,928,458
4,275,357
4,573,818
4,838,466
848,549
847,644
846,165
844,062
841,281
Income
Before Taxes
3,355,233
3,080,814
3,429,191
3,729,756
3,997,185
Income
Taxes
1,356,302
1,235,558
1,388,844
1,521,093
1,638,761
Net
Income(Loss)
1,998,930
1,845,256
2,040,347
2,208,663
2,358,424
End
Retained
Earnings
1,998,930
3,844,187
5,387,016
5,072,825
4,932,487
Gross Margin
Expenses
Statement of Income and Retained Earnings
Year
2013
2014
2015
2016
2017
Total
Revenue
66,385,377
68,045,011
69,746,137
71,489,790
73,277,035
Cost of Goods
Sold
61,306,193
62,741,958
64,230,950
65,770,492
67,358,919
Gross Margin
5,079,184
5,303,054
5,515,186
5,719,298
5,918,116
837,764
833,450
828,273
822,162
815,041
Income
Before
Taxes
4,241,419
4,469,603
4,686,913
4,897,136
5,103,075
Income Taxes
1,746,224
1,846,625
1,942,242
2,034,740
2,125,353
Income(
Loss)
2,495,195
2,622,978
2,744,672
2,862,396
2,977,722
End Retained
Earning
s
4,934,884
5,057,428
5,283,658
5,601,548
6,002,316
Expenses
Net
Net Present
Value
2,035,319
Internal Rate
of
Return
25%
External Rate
of
Return
15%
Critical Variables analysis
31st December 2008
Critical
Variables
Meat quantity
Base Case
IRR = 0
% change from
basecase
2,250,000
1,858,156
-17%
Meat price
19
17
-11%
Cattle pay
19,100,000
22,393,940
17%
Fodder pay
15,800,000
19,097,504
21%