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Big Business
Anita Roddick
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founder and general manager of The Body Shop
first store in 1976 in Great Britain
natural skin care products in cheap containers
in 15 years – 600 stores, £ 20.000 profit, 2000 people, international
1987 “Company of the Year”
her success - energetic, curious, always breaks the rules
prohibition of the use of ingredients tested on animals
fair trade
The Core Elements of a Company
1) Staff
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2) Secure Financial Background
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motivated
well-trained
positive attitude
cooperative
company owners
banks
financial institutions
other investors
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hope for sufficient profit
viable business plan
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Financial department - clear summaries for the executive leaders in order to help them with
decisions
3) Development
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bright future for the firm
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manufacturing
trading
service providing
Production
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to produce innovative products efficiently and effectively
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to bring products on the market
to sell with profitability
supporting the selling process:
o Marketing – advertising,
promotional campaigns
o Sales – on the direct sales
points
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logistical activity
if important:
4) Sales and Marketing
5) Logistics
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individual department
process planner programs
6) Legal background
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different and continuously changing legal circumstances
some also international
Jurists (employees or contracted jurists)
Managing the company
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let the departments work together in a smooth, cooperative way under the given market
circumstances
a vital realistic picture about:
 the real economic situation
 the company’s market
 its own organization
A manager should
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keep an eye on the outer and inner factors in the company
pursue the originally defined objective
continuous, honest, straight-forward and motivating communication all over the company