Advanced Sports and Entertainment Syllabus
Alcoa High School
Mrs. Joy Gornto
Room 201
2nd Period Planning
(865) 982-4631 ext. 201
jgornto@alcoaschools.net
Welcome to Advanced Sports and Entertainment! Sports and entertainment marketing will include a specialized
marketing course which is designed for students to develop skills in the areas of facility design, merchandising,
advertising, public relations/publicity, event marketing, sponsoring, ticket distribution, and career opportunities as they
relate to the sports and entertainment industry.
Course Information:
Grade Level: 11-12
Credit: 0.5 each trimester
Course Materials:
Sports and Entertainment Marketing, 2012, Kaser & Oelkers
Various other general marketing resources
Student Materials:
Three-ring binder (at least 3 inches)
10 tab dividers
Leadership, Attitude, Performance Resources
Pen and Pencil
Paper
Flash drive (optional)
Course Objectives:
In order to fulfill the objectives of this course, the student will be expected to study and show sufficient mastery of the
following topics:
 Fundamental marketing principles and concepts as they apply to the sports and entertainment industry
 Product research and development in sports and entertainment
 Facility design and components
 Product planning
 Advertising, publicity, and public relations as promotional tools
 Event marketing
 Sponsorship
 Ticket price and marketing strategies
 Sports and entertainment marketing as a career path
Link to local Curriculum and State Standards:
Available in classroom and on the Tennessee State Education Website.
http://www.tn.gov/education/cte/standardscurr/mk_1011.shtml
Grading:
Per the Alcoa High School Student Handbook, Students earning a numerical average of 93 - 100 will receive an “A”, 85 –
92 a “B”, 75 – 84 a “C”, 70 – 74 a “D”, and 69 or below an “F”. Students not fulfilling the State of Tennessee attendance
requirement (see attendance) in any class will receive a grade of “NC” or no credit in that class.
All student grades will be weighted as follows:
 Individual Portfolio
 Quiz and Test grades
 Assignments – Review questions, Vocabulary and other assignments as given
 Reinforcement activities and simulations – Projects with provided rubrics
 Overall quality of work completion, cooperation, and attitude in class (PROFESSIONALISM)
 Portfolio/Daily Assignments/Projects – 55%
Tests/Quizzes –20 %
EOC – 25%
Explanation of Assignments & Projects:
 Expectations of each project will be provided in rubric.
 Students will have ample class time to complete assignment/projects. When working on a group project, if the
group is not working together, the project will be divided. In addition, if class time is not properly used, students
will complete the assignment/projects as homework.
 Due dates will vary for each assignment/projects.
Layout of Marketing I Trimesters:
*Subject to teacher’s discretion
Sports and Entertainment Marketing A:
1. Virtual Business Sports
2. Franchise Location
3. Target Marketing
4. Market Research & Economics
5. Developing Your Team
6. Licensing
Sports and Entertainment Marketing I B:
1.Virtual Business Sports
2. Sponsorships
3. Endorsements
4. Promotion
5. Selling
6. Facility Design
7. Careers
8. Pro Teams
Video List:
The list below are videos that may or may not be shown in class.
How to get your point across in 30 seconds or less
Tiffany the Mark of Excellence
Doing it Now
Business Basics
The One Minute Manager
Beyond the Sales Floor
How to talk to anyone, anywhere, anytime
Publicity & Announcers for Sports
Banking is
Disney’s Earth
Door to Door Selling
Packaging: The Science of Temptation
Live, Learn, Lead (DECA)
Sam Walton (A&E)
Apprentice (NBC) / Shark Tank (ABC) / Undercover Boss (CBS)
7 Habits of Highly Effective People
Careers in the Real World
The Launch: A Product is Born
McDonald’s in Russia
My Louisiana Sky
Information Literacy
Tour of Your Tomorrow
The Excellence Files
Taking One Child to Heart
The Age of Wal-Mart
We are Marshall
Big Mac: Inside the McDonald’s
Takin’ Care of Business
Tricky Business
Radio
Empire
Careers in Technology
Greed
Graphic Design: What’s in a Logo
In Brands we Trust
History of Advertising
Commercials from Around the World
Deliver It
What the Deaf Man Heard
DECA – Connections with Careers (DECA)
A Word from our Sponsors (ABC)
Dave Thomas – Made To Order (A&E)
The Google Boys (A&E)
Educational videos and television shows/clips relating to curriculum
*If you do not approve of a specific resource listed in this syllabus, please make your request to me in writing and an alternative assignment
and/or materials will be provided. The request should include your name, the child's name, the specific activity/materials in which you do not
want your child to participate or to which you do not want them exposed, and the nature of your objection.
DECA:
Students have the opportunity to join DECA, an association of marketing students. It is a co-curricular club in more than
6,000 high schools. Through the integration of individual and group DECA activities with the marketing education
instructional program, student skills are cultivated to ensure they have great potential to become future leader in the
areas of marketing and management. One part of the DECA program of student activities is the Competitive Events
Program. The events are both competency and curriculum based. The competitive events provide recognition for
student excellence at the district, state, and national level of competition.
Students are not required to join DECA however it is highly encouraged! DECA meets twice a month after school.
DECA dues are $15.00
Safety Procedures:
All students will complete a safety quiz and MUST achieve a 100% in order to participate in our cookie day that will take
place every Friday.
Professional Dress:
As a class, we will host guest speakers throughout the course. When we have a scheduled guest speaker, students are
expected to act and dress professionally. Professional dress will be explained in a lesson prior to the first professional
dress day.
Policies:
Students:
1. Always come to class prepared (bring pencil, paper, folder, etc.)
2. Maintain excellent attendance and punctuality. Good classroom attendance is ESSENTIAL!
3. Follow Overview of Student Expectations given out the first day of school.
 NO cell phones or electronic devices allowed in the classroom.
 Follow dress code rules.
4. Treat all computer equipment with respect – failure to do so will result in disciplinary action.
5. Using someone else’s work to complete an assignment or looking at another’s test paper will not be
tolerated. If caught cheating, student will receive a “zero” for that assignment and parents will be contacted.
6. Food and drink are not allowed in the room or around the computer area. Water only is allowed around the
tables.
7. It is YOUR responsibility to ask for and make up any work missed during an absence from school. All make
up work is due within 3 days after your return to school.
8. Respect your teacher and fellow classmates by not talking during instruction or when other students are
talking.
9. The teacher will dismiss you, not the bell, remain in your seat until instructed to leave.
10. Represent AHS, Marketing, and DECA in a professional manor.
Student and Parent Agreement:
Please fill out and sign below indicating that you have read through all the materials in this packet and that you agree
to work with me towards the success of your student in the Marketing Program.
Contact Information:
Student: ______________________________
Email: ________________________________
Phone: _______________________________
Parent/Guardian: _________________________
Email: ___________________________________
Phone: __________________________________
Parent/Guardian: __________________________
Email: ____________________________________
Phone: ___________________________________
We have received and read the syllabus, and competencies (standards) for Advanced Sports and Entertainment.