Sports and Entertainment Marketing
Syllabus
Instructor:
Office Hours:
Phone:
E-Mail:
Grant Jenkins
Room: H204
10:06-11:32A days 1:32-3:00 B days
582-5901 ext. 3183
grantjenkins@mail.ozark.k12.mo.us
Course Description:
Sports & Entertainment Marketing and E-tailing is an advanced course which provides
students with the opportunity to learn and apply marketing principles in the field of
Sports, Recreation, Entertainment, and E-Marketing. The class may research and work
with the private sector and community to help market athletic, recreation and
entertainment programs. Emphasis is placed upon the functions of financing, marketinginformation management, pricing, product/service management, promotion, and selling.
A significant portion of this program should include hands-on learning through studentdeveloped activities to meet course goals. Instructional strategies may include
computer/technology applications, real and/or simulated occupational experiences, and
projects in the marketing functions, and creative marketing projects for a school athletic
program, community, or not for profit organization.
Credit
1 credit is earned for the successful completion of 2 semesters of Sports and
Entertainment Marketing.
Course Outline:
Sports and Entertainment will be a hands on course that will require students to learn
advertisings opportunities with in the school and then sale them to area businesses.
Students will learn the processes of selling and perform the task. Students will have to at
times dress the part of a salesperson, and be able to approach a business person to “make
the sale.” Students will be allowed to leave school to accomplish tasks required by the
course. Students will also be required to attend some sporting events to oversee
promotional activities and to fulfill sponsors requests.
Students will also learn the history of sports and entertainment marketing, what SEM is,
the principles of SEM, branding and licensing, sales and promotion, sponsorship and
endorsements, ticket promotion and sales, careers in SEM, video game promotion and
advertising, along with other components that make up Sports and Entertainment
marketing.
DECA:
Participation in DECA is required in all marketing courses. DECA provides
opportunities outside of the classroom to experience and compete in all the broad facets
of marketing. There is a $25 class fee to pay for student DECA dues. This is a
requirement for all SEM students. If you have questions or concerns regarding DECA
dues, please talk to me before or after class. You can learn more about DECA at
www.deca.org
DECA competitions

dates are subject to change
Grading:
Hands-on: Members of the class perform several hands on activities including the sale
and promotion of sports and entertainment programs with Ozark R-6 School District.
Students are expected to stay on task and engaged in the when involved in classroom
tasks, following directions and conducting necessary steps to complete the daily
activities. Students will be graded on their attendance, accuracy and the quality of
customer service given to their patrons. Students will earn daily on-task/participation
points for work performed. Any infraction of the rules will disqualify you from
participation in the SEM class and loss of daily points for a time to be determined by the
teacher.
Tests: This category also includes any quizzes. Most of the time, tests will cover several
key concepts and contain math calculations. Your calculator and math skills are
frequently needed. Doing well on tests requires consistent studying and attendance at
every class. There will be occasional brief quizzes, including unannounced quizzes, as
well as major chapter or unit tests and finals.
Homework/Classwork: Marketing will require a great deal of discipline and work
outside of class. Most homework/classwork will be graded for points, and it is ALL
essential for understanding. Ample time will be given in class for students to complete
work during class time, although some homework is to be expected. Taking notes is
strongly recommended to be successful in the class. You are expected to keep notes for
the entire year.
Daily Productivity Points: Good employees are rarely late for work and come to work
prepared; this is what is expected from students. Marketing requires many group
activities and teamwork, therefore attendance is important because classmates will be
counting on one another. Therefore, daily productivity points will be given to reflect
attendance, punctuality, preparedness, and the students’ ability to stay on-task.
Final Exam: Comprehensive.
Assignments/Late Work
The expectation is that most work is completed in class. An assignment not turned in on
the due date will be considered late. If additional time is needed to complete an
assignment, the student may come to classroom before school or after school (by
appointment), or during Advisory with prior teacher approval, before the end of the
current unit to receive full credit. Any work not made up by the end of the unit can only
be made up in the classroom before or after school (by appointment) for ½ credit prior to
the end of the quarter that the assignment is given. Extenuating circumstances should be
discussed with instructor.
Absences and Grading:
Missed tests (due to absence) must be turned in within one week after the student returns
to school. Tests will be made up only before/after school by appointment with teacher.
It is the student’s responsibility to get with teacher for missed work. Daily productivity
points can only be made up after school (by appointment) in the classroom, daily
productivity points are excused for school activities.
Grading Scale:
A 90-100%
B 80-89%
C 70-79%
D 60-69%
Supplies Needed:
Expectations and Classroom Policies:
1. RESPECT: Be respectful to all teachers and students. You also deserve respect.
Respect school property and other students’ property. Do not write on desks. Use
tools in the classroom or laboratory in the proper manner or lab privileges will be lost.
2. ORGANIZATION: Bring your planner, binder, pencil, colored pencils, and paper to
class every day. Go to the restroom before class starts. The class must be clean
before you leave. You must have your planner filled out and signed to leave class for
any reason.
3. LANGUAGE: Use appropriate language for the classroom.
4. FOOD: NO food, candy, gum, soda, etc. will be allowed. Water is the only thing that
may be consumed in the room. Students may not consume anything-including water
during lab.
5. TARDINESS: Every student must be in their seat ready to work when the bell rings.
Anyone not in their seat will be counted tardy. On the fourth tardy, the student will
serve 30 minutes detention before or after school with the teacher. The fifth tardy will
result in assignment to the in-school detention area after school and constitutes a loss
of the finals opt-out privilege.
6. CHEATING/PLAGERISM: When there is sufficient evidence that cheating has
occurred; the first offense will result in loss of credit on that assignment or test. The
second offense will result in loss of credit for this course and removal from class.
7. CELL PHONES: The use of cellular phones FOR ANY REASON during class time
is not permitted. Phones are to be kept in bags or backpacks AT ALL TIMES. If a
phone is heard or seen during class time, it will be collected by the teacher for the 1st
offense. The phone will be retained until the end of the school day, at which time it
can be picked up by the student. The student will be assigned 30 minutes detention
by the teacher for the 2nd offense, and further offenses will be dealt with by the
principals.
8. OTHER: Students are expected to be familiar with and abide by all school rules as
stated in handbook.
9. This marketing class will be operated much like a business. Students are
expected to demonstrate behaviors that would be expected of them “on the job”.
Good employees are rarely late for work and come to work prepared; this is
what is expected from students. Marketing requires many group activities and
teamwork, therefore attendance is important because classmates will be
counting on one another. The ability to work as a team player is crucial in the
business world. Students are to conduct themselves in a courteous, respectful
manner at all times—this includes behavior toward the teacher and fellow
classmates.
I am looking forward to a great year in Marketing. Let me know how I can help you
achieve your personal best in this course.
Sports and Entertainment Marketing Syllabus Agreement
Sign and return this page. We have read and understand the course syllabus for Mr.
Jenkins Marketing class.
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Class Period
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