SVEEP IN WEST CHAMPARAN
BIHAR ASSEMBLY ELECTIONS, 2015
District election Officer – Lokesh Kumar SIngh
West Champaran at a glance
GEOGRAPHY AND TERRAIN
•
Largest District of Bihar area wise (5229 sq. kms) with
917.45 sq km of dense forests.
• Shares 35 km of border with Nepal : International
importance. Borders with Uttar Pradesh too.
• Criss-crossed with numerous rivers and tributaries posing
problems of access to some parts.
• Tough terrain, along with porous border, poses problems of
law and order, including Left Wing Extremism
PEOPLE
Census 2011
Decadal Population growth rate (2001-11)
: 29.29%
4,500,000
4,000,000
Gender Ratio – Census 2011: 909
3,500,000
3,000,000
2,500,000
Average Literacy rate : 55.70%
Male: 65.59% ; Female: 44.69
2,000,000
1,500,000
Rural Population : 90.01%.
Urban Population : 9.99%
1,000,000
500,000
0
Census 2011
Overall
Population
3,935,042
Male
Female
2,061,110
1,873,932
Census 2011
Population of Scheduled Castes : 14.36%
Population of Scheduled Tribes (mainly
Tharu tribes) : 1.3%
Situational analysis
ELECTORAL PROFILE
(ACCORDING TO DRAFT ROLL PUBLISHED ON 01.01.2015)
• Electors
Male
: 1230670
Female : 1043059
Third gender : 101
• Gender Ratio
: 848 ( state average 871)
• Electors aged 18-19 : 3.09% ( 69,875)
• Electors aged 20-39 : 58.28% (1,3,17,897)
PAST VOTING PERFORMANCE
ASSEMBLY ELECTIONS, 2010
59.5
Voter turnout-Bihar Assembly Elections,
2010
59.22
59
58.5
58.27
58
57.47
57.5
57
56.5
Overall
Male
Voter turnout-Bihar Assembly Elections, 2010
Female
SVEEP
HOLISTIC APPROACH
Urban
Areas
Critical
Regions/u
nserved
areas
Polling
Day
initiativ
es
Rural
Areas
Youth &
Women
Confidence
Building
Measures
Media &
Outdoor
Publicity
Calender
of SVEEP
activities
Communication
Strategy
Multi-party Co-ordination &
Fund Dovetailing
Results
URBAN AREA MASS MOBILIZATION
Rallies
• Cycle rallies, Run for vote, human chains, road show, flag
march, etc conducted.
>10 Partners for SVEEP
• Urban Dev, Public relation dept, Banks, Education
departments, Post office, Sports associations, Jeevika etc.
Innovative Activities
Confidence Building
Measures
Strong & direct
communication
Positive vibrant buzz
inballoons,
the town
• Hot air
Sticker campaign, Special awareness
Seals, Signature campaign, Pamphlets, Audio Spots etc.
• Campus ambassadors, Nukkad Nataks, EVM and VVPAT
familiarizations etc.
Hot Air
Balloon
Oath Taking Ceremony
Special Seals
on inbound
Postal letters
Voter’s Facilitation
Centre
Road Painting
Run For Vote
Painting competitions
Cycle rally
LARGE-SCALE RURAL AWARENESS
Partnerships for SVEEP in • Comprising Booth Level Officers, Sakshar Bharat Preraks,
Livelihood Mission Mobilizers, Vikas Mitra, Tola Sevak, ASHAs,
villages (Convergence
SVEEP
taken to Community Groups
Anganwadi Sewika/Sahayika,
approach)
the Villages
Mobilization through
Rallies & Competitions
Voter Facilitation Centres
in all Panchayats
Voter Slip Distribution
• Rallies 2 times / week covering in all booths to create absolute
mobilization (Tuesday & Friday)
Mass
involvement and
• Facilitation Centres established at all Lok Shiksha Kendras (1 in
every panchayat.
active315 in total)
participation
• Focus on Voter Slip Distribution to facilitate voters
SVEEP THROUGH CONVERGENCE
• Objective: Ensuring minimum SVEEP activity at all polling
stations and villages.
• All Village level Functionaries as one team.
• Combined events on two days a week, on Tuesday and
Friday.
• For four weeks preceding Poll day.
• Door to Door Campaign by Panchayat SVEEP teams
• More than 2500 such combined events across district.
Voter Awareness through
convergence of events in villages
Mobilisation of Women
Voters
Invitation Letter From
D.M.
Human Chain
Signature campaign across the
district
INTEGRATION OF SPORTS
AND SVEEP
CONFIDENCE BUILDING
MEASURES FOR
VULNERABLE SECTIONS
Measures For Ethical
Voting
Observer’s inputs for conduct of SVEEP:
SVEEP campaign benefited from valuable
inputs by SVEEP observer.
BASIC MINIMUM FACILITIES
Basic minimum facilities in all Polling
Stations through Interdepartmental
coordination
Festival like
celebration
highlights:
Model Polling
Stations
• Using Local Body funds to improve basic facilities at Polling stations.
• Coordination between Electricity and education department.
• Purchasing of Emergency Lights in cases where electricity could not be
provided.
• Cooks from MDM offered paid food services Seating & priority voting for
old-aged/disabled/pregnant women.
Strong
peoples’
participation
• Live webcasting
• Filtered RO water & sherbet refreshments
• Special decoration for celebration atmosphere
Model Polling Stations
COMMUNICATION
Daily intensive press
• Strong positive communication to community
briefings with
about
good initiatives – daily 5 press notes
Make
presence
important messages
felt – fully
More than 200
positive
&
• Some from department,
some created from
posters in every
various community
competitions
instilling
sense
panchayat
of confidence
Innovative use of
Facebook for dual
purpose
• Awareness about good initiatives
• Monitoring of work done in rural areas (partners
Talk
thedirectly on facebook)
had toof
upload
Strong, continuous
use of Bulk SMS to
create awareness
• More than 1.5 Lakhs daily
motivational/awareness/information SMS to the
community.
Town!
USE OF INFORMATION TECHNOLOGY
• Facebook as an effective media to engage young voters – One of
the best performing FB page in rural India (more than 2 lakh
views, 1800 likes and 1000 posts).
• Toll free Helpline number for grievance redressal.
• Whatsapp group of SVEEP core committee members and other
partners to monitor the implementation of SVEEP.
• Special WhatsApp Helpline for grievance redressal.
• SVEEP activities through bulk SMS – 5 lakh SMSes sent.
• Among the top performers in grievance redressal through
“SAMADHAN”.
Facebook as a motivations tool to the
youth
EXAMPLE OF MULTI-PARTY CO-ORDINATION &
FUND DOVETAILING
District SVEEP
Cell, Election
Office
Sakshar
Bharat
Urban
Development
District
Healthy
Society
ROLE : Central
Unit planning,
coordinating &
monitoring all
activities
ROLE: Mobilize
Prerak @ GP level,
voter facilitation at
GP, organize EVM
Familiarization
ROLE: Implement
all urban mass
events
ROLE: Mobilize
ASHA @ GP level,
Converge with
Pulse Polio
FUNDS: Logistics
& Publications
FUNDS: Printing
GP level
material, funding
nukkad natak
FUNDS: Print
publicity in urban
areas
FUNDS: IEC funds
of NHM for
convergence
Similarly daily
coordination & fund
dovetailing with
more than
34 organizations
Election Office,
SVEEP Celll
SP Office
District Health
Society
ICDS
Department
Block Offices &
Booth Level
Officers
Public Health
Engineering
Dept. (PHED)
NCC
All Private
Colleges
Innovative Thinking
Public
ECI's Awareness
Involving
all
DDC Office
Relations Dept.
Observer
stakeholders,
Rural
making
best
Urbanuse of
Livelihoods
Education
Mission
Development
Department
resources
&
Department
(Jeevika)
Department
managing multiNarkatiaganj
District
Agriculture
party
coordination
Railway Office
Industries
Department
Centre
All Banks
Sudha Milk
Dairy
CSCs (Internet
enabled
Common
Service
Centres)
MEDIA
Organizations
PCAMA
(Private
Doctors
Medical
Association)
District BAR
Association
District Rural
Development
Agency
Sakshar Bharat
(Adult Literacy)
Dept.
All Public
Colleges
Public Library
Sashastra
Seema Bal (SSB)
Public Library
in partnership
with DEF Gates Library
Project
PDS Shops
Local Sports
associations
OTHER KEY SVEEP ACTIVITIES
• Close supervision of Voter Slip Distribution through
involvement of BAGs.
• 4 Lakh Pledges Distributed and collected.
• 2 lakh invitation letters sent to households.
• Special focus of SVEEP in polling stations in bottom 10% in
terms of VTR.
• Special focus on unserved areas and Polling stations located
in vulnerable/naxal affected areas.
The Results
INCREASE IN VTR
Comparision of VTR in successive Assembly Elections
68
67.09
66
64
62.99
62
60
59.22
59.09
58.27
58
57.47
56
54
52
Bihar Assembly Elections, 2010
Bihar Assembly Elections, 2015
Overall
Male
Female
AC-WISE VTR COMPARISION
Total Voting %age in 2010
Total Voting %age in 2015
68
64
66.02
65.52
66
62.65
58
62.87
59.65
62.54
61.78
61.62
62
60
63.84
63.36
60.09
59.25
59.35
58.3
58.14
57.94
62.99
55.84
56
55.67
55.28
54
52
50
48
1-Valmikinagar 2-Ramnagar
3-Narkatiaganj
4-Bagha
5-Lauria
6-Nautan
7-Chanpatia
8-Bettiah
9-Sikta
Total:-
INCREASE IN VTR
Overall VTR :
4.72%
Male VTR:
1.62%
Female VTR:
7.87%
Lok Sabha Election,2014
80.00
90.00
70.40
80.00
64.88 67.30 62.76
60.00
50.00
Lok Sabha Election '2014
Legislative Assembly Election, 2015
69.69
70.00
Trends of VTR in previously low VTR PS
66.02
70.00
58.46 59.77
50.12
46.00
40.00
27.7828.29
30.00 25.2727.0224.7521.93
22.13
19.61
19.32
20.00
11.82
78.28
70.57
30.00
20.00
10.00
0.00
0.00
142 167 168 170 171 212 217 230 231 240
32
70
AC-1 Valmikinagar
80.00
70.00
60.00
50.00
40.00
30.00
74
94
Lok Sabha Election '2014
70.00
95
100 101 121 201
Assembly Election '2015
64.19 65.61
62.08
54.29
50.00 47.39 42.74 47.34
44.54
40.00
30.00
65.41
56.59
60.00
52.53
45.97 47.23 43.11
39.16
54.10
57.35
44.9444.84
20.09
20.00
20.00
93
AC-2 Ramnagar
Assembly Election '2015
74.65
70.35
66.9267.07
65.2564.18
60.31
58.75
57.05
53.05
49.12
49.0146.96
48.55
47.9947.81
44.66
42.69
42.52
34.64
70.32
67.17
66.50
61.62
58.1657.85
60.00 54.1151.9851.5054.37 53.72
52.5252.82
48.31
46.51
50.00
42.98
41.26
37.34
40.00
10.00
Lok Sabha Election '2014
Assembly Election '2015
10.00
10.00
0.00
0.00
55
94
101 102 105 106 110 164 166d 186
AC-3 Narkatiaganj
33
57
60
82
109 134 134d 173 219 225
AC-4 Bagaha
Lok Sabha Election '2014
Assembly Election '2015
Lok Sabha Election '2014
70.00
62.7665.8360.0062.01
60.41
59.49
54.1457.25
60.00
47.98
45.52
50.00 42.5545.6044.31
43.45
43.35
37.16
40.00
29.9332.41
25.99
30.00
20.00
10.00
0.11
0.00
1
3
59 90 166 177 178 179 180 189
70.00
60.00
50.00
40.00
30.00
20.00
80.00
70.00
69.50
0.00
1
66.33
64.07 66.92
72.28
60.59
60.00 53.10 54.59 55.50
50.00 52.15 49.95 48.77 49.26 51.04
50.00
60.47 63.10
53.83 54.47
40.00
30.00
0.00
0.00
55
93
80
81
85
92
195
180 187 190
AC-7 Chanpatiya
Assembly Election '2015
60.00
57.76 57.67
52.74
49.94
48.46
47.28
45.92
50.00 44.74
44.85 42.39 42.72 44.16
44.53 42.45
43.2040.69
41.53
40.00
29.93
30.00
10.00
37
79
57.47
60.00
10.00
36
78
70.00
20.00
15d 35d
77
Lok Sabha Election '2014
20.00
9
74
AC-6 Nautan
Assembly Election '2015
68.44
59.36
57.6656.65
54.60
52.15
50.5547.81
46.39
46.15
45.2945.6946.75
44.99
42.47
40.41
36.05
30.74
26.56
20.68
13.06
10.00
AC-5 Lauria
Lok Sabha Election '2014
Assembly Election '2015
6
47
48
50
54
55
AC-8 Bettiah
69
86
87
183
SVEEP : A COST BENEFIT ANALYSIS
• FOCUS ON FINANCIAL PRUDENCE.
• EFFECTIVE UTILIZATION OF AVAILABLE HUMAN RESOURCE
THROUGH COORDINATION.
• TARGETED SVEEEP FOR DIFFERENCT SEGMENTS OF
ELECTORS.
• TOTAL SPENDING, INCLUDING DOVETAILING OF FUNDS
FROM GOVERNMENT AS WELL AS NON GOVERNMENT
PARTNERS : RUPEES 10.67 LAKHS
Budget of SVEEP ( A cost effective program)
Activity
Expenditure (in Rs)
Source
Posters, Banners
240410.00
District Election Department
Stickers
90000.00
District Election Department
Pledge Letter
114125.00
District Election Department
Nivedan / Invitation Letter
150000.00
District Election Department
Hoardings/ Flexes
453440.00
Public Relation Department
Hot air balloons
00
HPCL
Nukkad Nataks
00
Education Department
Accessory for rally, run for
vote etc,
00
Banks
Prabhat Phery, Rally
00
Education Department
Miscellaneous
20000.00
Total
1067000.00
Remarks
Rs. 110000 sponsored by HPCL and
gas agency.
Under it’s Routine activities
Rs. 15000 sponsored by Banks.
Under it’s Routine activities
Thank you