SVEEP ODYSSEY
AT MATHURA DISTRICT
A Presentation
By
Avnish Kumar Sharma
CDO Muzaffarnagar
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VOTERS’ PLEDGE
I, __________________, CITIZEN OF INDIA, HAVING ABIDING FAITH IN
DEMOCRACY, HEREBY PLEDGE TO UPHOLD THE DEMOCRATIC
TRADITIONS OF OUR COUNTRY AND THE DIGNITY OF FREE, FAIR
AND PEACEFUL ELECTIONS AND TO VOTE IN EVERY ELECTION
FEARLESSLY
AND
WITHOUT
BEING
INFLUENCED
BY
CONSIDERATION OF RELIGION, RACE, CASTE, COMMUNITY,
LANGUAGE OR ANY INDUCEMENT.
** THIS PLEDGE ENVISAGED
BY MS. DEEPMALA DUBEY OF K.R. GIRLS’ (PG) COLLEGE, MATHURA; WAS AWARDED
SECOND PLACE IN THE STATE BY THE C.E.O. , U.P. ON NATIONAL VOTERS’ DAY-2014
AT LUCKNOW .
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Introduction
 Voters’
education - the most appropriate way to improve
enlightened participation in a democracy and SVEEP is the
best program of ECI to ensure people’s participation in
electoral process.
 Participation-
Of all segments of society- Greater
participation for stronger democracy.
 Effective
Partnership- Owning the process of electing the
Government of People’s choice
 Strategy- ECI’s decision to adopt a sustained and
Systematic Voters’ Education and Electoral Participation
strategy to increase people’s participation in the electoral
process got reflected in a range of policy initiatives,
programs and activities, by now known as SVEEP.
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AN OVERVIEW OF SVEEP AT MATHURA
SITUATION ANALYSIS
 The
systematic assessment of current and previous
electoral data-Population, Elector-Population ratio, Gender
ratio on roll as against census figures, EPIC coverage etc.
 Gaps were identified category-wise i.e. gender and age wise,
urban-rural, non-included groups etc. based on statistics of
past elections and registration data. Tehsil-wise, Block-wise
and Polling Stn. wise analysis.
 Analysis of various gaps to find reasons for nonparticipation.
 Low voter turnout Polling stations were identified so that
suitable interventions can be mounted and their impact
assessed.
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Strategy
SVEEP
The best way to ensure people’s participation in electoral process.
We did it by ensuring Effective partnerships of

Educational institutions– Universities, colleges, senior secondary
schools, vocational institutes even primary schools,

Sections of electorate, not covered by formal education systemunorganized labor like construction workers, brick clin labors, stone
crasher labor, rickshaw pullers, ferry walas, vendors, various stall
operators, local fair /Haat vendors etc., rural house wives,
Religious preachers and gurus,
The newly-eligible youth from all segments,

Contd…


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Contd….



a.
b.
c.
Erecting a mass movement - by way of street plays, rallies, Prabhat
Pherries, slogan writings, wall writings, quiz, debate, seminars, human
chain, RWAs, various social clubs like lions, Rotary, NGOs,
Making effective use of local folk art and culture- Music, dance and
drama to sensitize and educate rural and urban population towards
electoral process.
Physical activitiesA human chain of approx 15000 people including locales and devotees
who came for Parikrama around Holy Govardhan Parvat.
Flagging off of 1st Matdata Jagrukta Express from Mathura by ECIs
brand ambassador Smt. Malini Awasthi- Program organised at a short
notice was a great success.
A voter awareness musical concert by local Icons Vandana Singh and
Zee little champ fame Hemant Brijwasi witnessed by a huge crowd of
more than 5000 people.
Numerous rallies, prabhat pherries organised by SDMs in all tehsils.
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MODEL
BOOTH
AND ITS
CONCEPT
VOTER
FECILITATION
PHYSICAL
EVENTS &
ACTIVITIES
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TEAM
FORMATION
IMPLEMENTATION
AND EXECUTION
MATDAATA
MITRA 40
PARTNERSHIPS
CAMPUS
AMBASSADORS
-25
MEDIA &
COMMUNICATION
PLAN
Monitoring and Review
 Mid-period
review and constant monitoring of SVEEP
Program in the district was conducted to assess the
SVEEP Activities.
 Frequent
meetings and Press Conferences to discuss
and announce the work completed and the future
plans.
 Daily
activity reports and fortnightly reports, photos
and videos were sent to sveepup@gmail.com.
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District Icons
 We had three local icons –
a.
b.
c.
Ms. Vandana Singh- a well-known folk singer of
Brijbhasha,
Hemant Brijwasi- winner of Sa Re Ga Ma Pa- Zee
Little
Champ fame
Surinder Beriwal -folk singer of Haryanavi
Icons travelled in all four tehsils singing voter awareness
songs on an open vehicle with his Mandli.
 These icons helped a lot in educating unawared people.

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National Voter’s Day
 This
year’s NVD on 25th Jan,2014 marked history in
Mathura.
 SVEEP
team with students of different colleges from
Mathura participated in inter-university competition on
voter awareness on National Voters Day.
 This team won 18 prizes in all on NVD.
 Team
leader ADM (F&R), Mathura and SVEEP co-ordinator
were awarded by HE the Governor Sh. B.L.Joshi in Lucknow.
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Innovations





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A Day-to-day Planner for SVEEP activities in Mathura was
drawn up.
A facebook fan page created.
Voter Awareness Rath (Chariot) was made with posters,
banners, playing voter awareness songs in local
Brijbhasha.
A large number of audio CDs of recorded Brijbhasha
songs on voter Awareness -distributed free of cost in city
and rural areas.
A group of college students recorded their cultural
program and voter awareness message on All India Radio,
Mathura which was broadcasted on the radio throughout
the electoral season till the completion of elections in
Mathura.
Outcome of SVEEP
In Lok Sabha General Election 2014
66
64
62
60
58
2009 Elections
56
2014 Elections
54
52
50
48
Average Voter Turnout
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GLIMPSES OF SVEEP IN MATHURA
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A Little Effort In District Shamli



a.
b.
c.



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Challenges in Shamli
The newest district- Just 2.5 year old.
No NIC in collectorate for speedy electronic communication,
Insufficient man power in government offices,
district police force,
infrastructure in both government and private sector,
resources-transporters, printers, hotels, guest houses, taxi
operators tent houses etc.
volunteers and social organization/clubs/associations,
Riots stricken district– Communal disturbance in September,
2013 which forced around 23000 people to leave their native
place and to take shelter in approx 17 temporary rehabilitation
camps.
Strategy and Execution
 Computer
Hardware and trained private personnel
collected to establish NIC using SWAN network in
collectorate.
 We did randomization of EVM and polling personnel at or
own NIC
 Did Web-casting at 16 PSL.
 SVEEP activities through school, colleges and Vyapar
Mandals, Mohalla Societies, banks, IMA etc. Voter
awareness done through SMS sent by sugar mills to sugar
cane growers.
 Gathered man power from various outsourcing agencies
and from parent district Muzaffarnagar, vehicles- both
heavy and light managed from Commissionorate pool and
at local level.

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Contd…
Contd…




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Planned management of Polling Personnel, material
and logistics.
Intensive training in small groups of 20 to 25
imparted to polling personnel.
Intensive visits/meetings done by senior
magistrates and police officers in every
potential (vulnerable) villages and localities as
confidence building measures.
2 auxiliaries booths were set up to facilitate
1337 voters residing in temporary relief
camps to cast their votes.
Observance of MCC

Media certification and Monitoring Team (MCMC)-1

Asstt. Election Expenditure Observers (AEO) - 4

Flying Squads (FS) – 9

Static Surveillance Team (SST)– 8

Video Surveillance Team (VST) – 3

Video Viewing Team (VVT) – 3

24/7 Control room/grievance management system
Contd.
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Contd.

All candidates and political parties- made aware and
educated about instructions of ECI and legal provisions
of MCC.

Level playing field ensured by-
- equal treatment to every candidate
- FIRs against every offender

Not a single complaint from any candidate or political
party was received at DEO or CEO level.
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Welfare
 Voter’s
facilitation centers established during registration
of voters and on the poll day for casting their votes.
 Cooked
meal made available to polling parties by 1660 lady
cooks in the district working on honorarium for cooking
MDM at the primary schools.
 Bedding
and cots made available to the polling parties at
polling stations by tehsil staff through local petty tent
houses.
never before arrangement for Food and
bedding was highly appreciated by polling staff.
 This
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Outcome Of Elections in Shamli
 Efforts in SVEEP and confidence
building measures adopted
by officers resulted in 73.05% voters turnout in LS General
Election 2014 as compared to 52.71% in LS General
Election 2009.
 Shamli
was the second highest voter turnout
district in Uttar Pradesh only after Saharanpur.
 No incidence of poll violence.
 We,
the TEAM SHAMLI ensured FREE, FAIR AND PEACEFUL
election.
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Little Efforts Done by our Team
Avnish Kumar Sharma
Chief Development
Officer
Muzaffarnagar
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