Communication Plan
Northwest Valley University
Felicia Smith
AET560
January 26, 2015
Dr. Gregory W. Dlabach
Northwest Valley University
Global
Expansion
Retrieved from http://www.baruch.cuny.edu/wsas/academics/GlobalStudiesWeissman.htm
Communication Plan Goal
Before Implementation
• Create
Communication Plan
• Gain Support of
Leadership
• Establish a Change
management Team
• Create Awareness
• Develop Change
Strategy
During Implementation
Post Implementation
Communicate Plan
Take Action
Monitor Progress
Address Employee
Concerns
• Manage resistance
• Identify Training Needs
• Identify responsibilities
• Reinforce Change
• Collect and analyze
feedback
• Implement corrective
actions
• Celebrate Success
•
•
•
•
Launching the Communication Plan
Gain Approval and Support
• Communicate with University
Leaders
• Demonstrate alignment with
University goals, plans and
priorities
Launching the Communication Plan
Developing the Need for Change
• Create awareness
• Shared Diagnoses
• New Vision
• Create the plan
Effectiveness and Response
• Open Communication
• Organizational structure and
alignment
• Explain new roles, structures
and systems
• Communicating a Timeline
• Generate Feedback
Retrieved from http://www.peterstark.com/open-communication-climate-2/
Effectiveness and Response
Communication Methods / Technology
Face-to-Face Meetings
One-on-One
communications
Email
Newsletters
Memos and Letters
Executive Presentations
University Website
Intranet
Trainings and Workshops
Project Team Presentations
Video Conferencing
Group and Team Meetings
Continuous Improvement
• Obtain feedback
• Understand employee perception
• Address misconceptions and negative responses
• Celebrate Success
Retrieved from http://pixabay.com/en/team-unity-celebration-dance-150149/
References
Cawsey, T. F. (2012). Organizational change: An action-oriented toolkit (2nd ed.). Retrieved from The University
of Phoenix eBook Collection database.
Hiatt, J. M., & Creasey, T. J. (2012). Change management: The people side of change (2nd ed.). Loveland, CO:
Prosci Inc.
Stark, P.B. (2010). How to foster a culture of open communication. Retrieved from
http://www.peterstark.com/open-communication-climate-2/