Communication Plan:
Starbucks Franchise
Devon Felton
AET 560
Dr. Renee Green
January 2, 2014
Agenda
•
•
•
•
•
•
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How the plan will help the organization
Launching the Communication Plan
Technology needed
Effectiveness of the plan
Management’s response
Generating feedback
Addressing negative responses or feedback
Why a Communication Plan
Preapproval
Phase
Developing the Need
for Change Phase
Midstream Change
Phase
Confirming the
Change Phase
Communication
plans to sell top
management
Communication plans
to explain the need for
change, provide a
rationale, reassure
employees, and clarify
the steps in the
change process
Communication plans to
inform people of
progress and to obtain
feedback on attitudes
and issues, to challenge
any misconceptions, and
to clarify new
organizational roles,
structures, and systems
Communication
plans to inform
employees of the
success, to celebrate
the change, and to
prepare the
organization for the
next change
Table retrieved from page 320 of
Organizational Change
Launching the plan
http://communicationplanstoday.blogspot.com/2011/11/launch-communication-plan-template.html
Technology Needed
• Computers
• Website
• Email database
• Website Managers
• Survey builder
google images
How do we know if the plan is working?
We
commons.Wikimedia.org
Management’s Response
Some of the emotions people ma feel in
response to change…
Image retrieved from: http://www.slideshare.net/CommsConnect/jo-hardwick
Managing Negativity
Generating
http://www.printcopyfactory.com/blog/2014/03/top-tips-for-generating-customer-reviews/
Conclusion
http://www.ait.ac.th/education/LanguageCenter/ait-writing-services/guide-book/conclusion.html#.VKZFdCvF8yc
References
• Aisha, T. (2015). Let's Chick Chat. Retrieved from http://letschickchat.org/hownegativity-made-me-happy/
• AIT. (2007-2008). Retrieved from
http://www.ait.ac.th/education/LanguageCenter/ait-writing-services/guidebook/conclusion.html#.VKZFdCvF8yc
• Balle, L. (2015). Small Business. Retrieved from
http://smallbusiness.chron.com/measure-effective-communication-3180.html
• Cawsey, T., Deszca, G., & Ingols, C. (2012). Organizational change (2nd ed.).
Retrieved from The University of Phoenix eBook Collection Database.
References (continued)
• CommunicationPlan. (n.d.). Retrieved from
http://communicationplanstoday.blogspot.com/2011/11/launch-communicationplan-template.html
• Print and Copy Factory Corporation. (n.d.). Your Marketing Resource Center.
Retrieved from http://www.printcopyfactory.com/blog/2014/03/top-tips-forgenerating-customer-reviews/
• Slideshare. (2014). Ensure network migration success with Change Management
[PowerPoint slides]. Retrieved from http://www.slideshare.net/CommsConnect/johardwick.
References (continued)
• Wikimedia Commons. (n.d.). Retrieved from
http://commons.wikimedia.org/wiki/File:Volume_measurements_from_Th
e_New_Student's_Reference_Work.svg