Chapter 23
Making Your Business Grow
Entrepreneurship & Small Business Management
Market Penetration Presentation
• Create a PowerPoint Presentation defining
“Market Penetration”.
• Research and identify at least 5 companies
that have used or is currently using market
penetration techniques.
• Summarize your findings.
Entrepreneurship & Small Business
Management
Market Development Presentation
• Create a PowerPoint Presentation defining
“Market Development”.
• Research and list at least 5 ways to grow your
business through Market Development.
• Provide details for each.
Entrepreneurship & Small Business
Management
Vertical Integration Presentation
• Create a PowerPoint Presentation defining
“Vertical Integration”.
• Research and identify the following:
–
–
–
–
–
Benefits of Vertical Integration
Drawbacks of Vertical Integration
Factors favoring Vertical Integration
Factors against Vertical Integration
Alternatives to Vertical Integration
• Research and identify at least 1 company that
uses Vertical Integration and summarize your
findings.
Entrepreneurship & Small Business
Management
Horizontal Integration Presentation
• Create a PowerPoint Presentation defining
“Horizontal Integration”.
• Research and identify the following:
– Advantages of Horizontal Integration
– Disadvantages of Vertical Integration
• Research and identify at least 1 company that
used Horizontal Integration and summarize
your findings.
Entrepreneurship & Small Business
Management
Vertical Integration Vs.
Horizontal Integration Presentation
• Create a PowerPoint Presentation defining
“vertical integration” and “horizontal integration”
• Explain the difference between Horizontal
Integration and Vertical Integration and describe
which is best for a company.
• Research and identify at least 3 different
companies who have used each.
• Give a brief description of each company and
identify the companies that each company
merged with or bought out.
Entrepreneurship & Small Business
Management
Synergistic Diversification Presentation
• Create a PowerPoint Presentation defining
“Synergistic Diversification”.
• Research and provide at least 5 examples of
how a company/business can use synergistic
diversification.
Entrepreneurship & Small Business
Management