EXAM 3 STUDY GUIDE
Class 30
Thursday 12/8/11
Where do I stand?
1)Go to onlinecabrillo.org
2)BUS 20 section 72192
3)Left column – Grades
4)Final Exam = 70 points tops
5)For those who haven’t turned in Profile E,
I’ll finish grading them by Saturday.
Grading
Point Spreads and Letter Grades for
Class Work
Exam 3
• 20 True & False = 1 point each = 20 pts
total
• 25 Multiple choice = 2 points each = 50 pts
• Total test value = 70 pts
Test Options
• Testing in Person
• Will hold class on Thursday 12/15 for those who want to
take the exam in person
• Test time: 7 AM – 9:50 AM
• Open book. No computers.
• Take Home Test
• Will distribute test via email to those who want to test at
home on Thursday 12/15 before 7 AM.
• You must verify via email that you’ve received the test.
• Test must be returned via email by Thursday at 6 PM, no
exceptions.
Classwork Covered on Final
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Class
19
20
21
23
26
27
28
29
Subject
Motivation
Human Resources Management
Operations Management
Overview of Marketing
Marketing Pricing Strategies
Positioning – Cornerstone of Marketing
Products
Legal Issues
• Note: There will be several deductive questions that won’t
be directly available on the slide programs
Motivation Study Areas
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Motivation defined
ERG theory
Manifest Needs Theory
Two-Factor Theory
Theories X, Y and Z
Job design strategies
Expectancy theory
Flexible Scheduling examples
Human Resources Management
Study Areas
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Planning for HR needs
HR department functions
Define in sequence the HR process
Supply/Demand needs forecasting
Internal/External recruiting
Contingent workers
Understanding concilliation, mediatiion,
arbitration
Operations Management Study Areas
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Elements of Operations Management
Considerations in facility location & design
Managing the Supply chain
Inventory management
Inventory management approaches & definitions
Gantt vs. PERT charts
Technology aides in operations
TQM vs. ISO quality
Sampling to verify quality
Overview of Marketing Study Areas
• Origin of the marketing concept
• Elements of a Marketing strategy
• Examples of Target markets
• Influences on Buying Behavior
• The four “Ps”
• Product life cycle
• Distribution channels
• Branding strategies
Marketing Pricing Strategy Study Areas
• Internal forces affecting selling price strategies
• External forces affecting selling price strategies
• Pricing Strategy examples
Positioning Study Areas
• Definition of Positioning
• Types of Positioning
• Identify examples of types of positioning
• Examples of name and segmentation
positioning
• Cherchez-le-creneau: what it really means
• Market--Segment--Niche (differences)
Products Study Areas
• Product line & mix
• Competition assessment
• Breakeven analysis
• Patents vs. Trademarks
• Product Identification
• Promotional mix
Legal Study Areas
• Tort Definition
• Types of Torts
• Negligence
• Types of Damages
• Areas of Business Affected by laws &
regulations