Assignment 7
Study module 7
Consider a business that you manage or that you would like to launch, and one of its specific
products or services. For this product or service you are required to:
1. Suggest how to segment the market.
2. Select the target market(s) to go after, keeping in mind segment size and growth, structural
attractiveness, and probable company resources.
3. Choose your positioning and differentiation strategy.
4. Draw a positioning map.
5. Write your positioning statement.