CLASS DAY
THURSDAY
9AM – 1PM
2PM - 6PM
SYNOPSIS
In this subject, students will continue the topic that
they have chosen in Design Project 1. A major media
execution will focus on creating a working portfolio
that is of industry quality.
Full development from idea to a prototype/ final
output will build the student’s ability in planning
and project management skills.
This is the time for you to show
what you have learned for 3 or
4 years in MMU
No more holding hands.
OBJECTIVE:
•
To achieve high level of creative thinking and
problem solving skills in the process of branding,
advertising and marketing, utilizing the tools and
technology available to leverage content creation.
•
To instill professionalism in handling projects,
resources and time management.
•
To produce a portfolio by the process of planning,
designing & executing 1 multimedia application
from the areas of audiovisual, web or environmental
media as major projects. A continuation from 2
minor media from previous subject.
• Passing grade : C
• Attendance requirement: 80%
• Tuition fees: 100% within 30 days of
invoice issuance. (before exam)
Today’s Class
1.
2.
3.
4.
5.
6.
What will you be doing this trimester?
Assessment criteria
Class Schedule
Class rules
Tips
Extras
1.What will you be doing this trimester?
• Review & Improve
–
–
–
–
–
Creative strategies
Product & Brand positioning
Benefits
Ad appeals
Target audience profile
• Plan your project
• Study current & new media to support your
major media
• 1 major media
• 1 blog per student to update progress from
start till end of trimester
2. Assessment Criteria
•
•
•
•
Ideation (Precedent studies + Sketches)
Art Direction (ideas)
Execution (design & technical skills)
Presentation (oral & work)
Class Schedule
• Refer document.
Class rules
• Come to class on time.
• Consultations are important. NO
SURPRISES.
• Room consultations are on appointment
basis.
• Original MC from a valid clinic – to be
submitted the next class day.
• Original work only. Do not use other
people’s idea, images, templates, etc.
• Progress grade will be given in the
middle of the trimester
• Barring list is applicable to this class.
• PENALTIES:
– Later than 15 minutes: ABSENT!
– Late for presentation: - 30%
– Incomplete submission: - 10%
Tips
• Do a lot of research
– ideas, execution, inspiration
• Plan your project – time management!
• Enhance your technical skills – online
tutorials, trainings
• Ask ex-students (Seniors)
• Go beyond what is expected.
• Do more, not just to pass the subject.
EXTRAS
• All students must get their MMU
Webmail password from NTU (At FOE
lower ground floor). Blog login details
will be sent to your MMU Webmail.
• Informal support groups – based on
major
• Degree show?
Questions?
Lecturers
• Mdm Heidi Tan
– yjtan@mmu.edu.my
– Room: 1043
• Mdm Nor Alley Zulkafly
– noralley.zulkafly@mmu.edu.my
– Room: 1054