Full Paper (Full Case)
Style Guide for Submission to the Society for Marketing
Advances Proceedings
Barbara Ross Wooldridge, The University of Texas at Tyler, USA
James Alfred Weathers, The University of Memphis, USA
Joseph P. Zúñiga, Universidad de Chile, Chile
Alice Holton, Eastern Michigan University, USA and Potchefstroom Business School, South
Africa
This Style Guide provides formatting instructions to be used by authors and typists when preparing a
manuscript for publication as a Full Paper and Full Case in the SMA Proceedings. The layout of this document is
intended to serve as a model of how your final submission should look. Please read carefully and follow
instructions precisely to ensure that your paper is acceptable for publication in the SMA Proceedings.
Introduction
The SMA Proceeding is produced from the manuscripts that authors prepare and submit. Authors must
submit their manuscripts electronically in final, camera-ready form. Formatted manuscripts must be submitted as an
email attachment to the SMA Proceedings Editor, Rebecca VanMeter (Vanmeter@bsu.edu) and SMA Treasurer,
Cynthia Rodriguez Cano (SMATreasurer@comcast.net) by the prescribed September 1st. Late submission may
not be published in the SMA Proceedings or Conference Program. If you have questions about submitting your
manuscript for publication, contact the SMA Proceedings Editor, Rebecca VanMeter.
General Instructions
Submission Rules
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Manuscripts must be prepared in Microsoft Word and saved as a ".doc" document.
Use the following naming convention: track name, underscore, authors' last names (capitalize first letter of
name; do not space between names), underscore, first three words of the title (capitalize first letter of each
word; do not space between words). Example: Pricing_BranchDavisJones_SocialMediaMarketing
Manuscript must be submitted to both the Proceedings Editor and Treasurer by September 1st unless
otherwise advised.
A Copyright Release Form (see last page of this document) must be executed by all authors and a pdf file
sent to Rebecca VanMeter (Vanmeter@bsu.edu) with the manuscript by September 1st. SMA cannot
publish a Full Paper or Full Case without a fully executed Copyright Release Form.
General Formatting Rules
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Use the Times New Roman font throughout the manuscript.
Single space the body of the manuscript. Insert two returns before each major heading and sub-heading
EXCEPT when a sub-heading immediately follows a major heading and then single space between the
headings.
DO NOT double space between paragraphs.
Indent the first line of each paragraph by .5 inch.
The body of the text is justified aligned, 10-point Times New Roman.
Page 1 of 6
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Within the body of the manuscript, only two heading levels may be used.
1. Major Heading - left align, boldface, 12-point Times New Roman
2. Sub-Headings - left align, boldface, italic. 12-point Times New Roman
For all headings, capitalize the first letter of each word except for articles and conjunctions (e.g. "a,"
"the," "of") appearing after the first word in the heading (e.g., A Historical Perspective; Looking at
Resource Theory from a Historical Perspective).
Tables and Figures are inserted into the body of the text and centered in the column. For print clarity use
black/white and grayscale only.
Footnotes should be avoided.
DO NOT number the pages of the manuscript.
Length
Full Papers and Full Cases should not exceed 10 formatted pages including references; this is equivalent to
approximately 20 double-spaced pages created in 12-point, Times New Roman. SMA reserves the right to require
authors to condense/reduce excessively lengthy manuscripts as a requirement for publication in the SMA
Proceeding.
Word Processing Settings
Manuscripts must be prepared in Microsoft Word and saved as a ".doc" file. Set margins as follows: top
margin at 1 inch; bottom margin at 1.25 inches; side margins at 1 inch. Set the font style to Times New Roman.
Set tab to .5 inch, so that the first line of each paragraph is indented.
Preparing the Title Heading
Manuscript Type
The first line of the manuscript indicates the type of manuscript. Select one of the following: Full Paper
or Full Case.
 Times New Roman, 20-point, boldface
 Capitalize the first letter of each word
 Insert one return after the manuscript title
Manuscript Title
Insert the manuscript title using upper and lower case and capitalizing the first letter of each word except
for articles and conjunctions (e.g., "a," "the," "of"). Single space for titles of more than one line.
 Times New Roman, 20-point, boldface
 Insert two return after the manuscript title
Authors
Each author is placed on a separate line. l For each author, include the following (refer to page 1 on this
document): 1) complete author's name, 2) affiliation(s), and 3) country (use USA for the United States of America)
separated by commas.
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12-point Times New Roman, left aligned
Insert one return between authors and two returns after the last author
DO NOT include titles before the names (Dr./Mr./Ms.) or rank after the name (Ph.D., Professor, Associate
Professor, Assistant Professor).
DO NOT abbreviate the name of the affiliated institution
For individuals who author more than one manuscript, make sure your name and affiliation are consistent across
manuscripts.
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Abstract
All manuscripts must contain an abstract of 150 words or less. The abstract should be single-spaced, 10 point Times
New Roman, and italicized. DO NOT use a heading for the abstract (see page one of this document). Avoid reference citing in
the abstract. Insert two returns after the last line of the abstract.
Headings within the Body
Two heading levels may be used in the body of the manuscript: major heading and sub-heading. Use upper and lower
case; capitalize first letter of each word except for articles and conjunctions (e.g. "a," "the," "of") appearing after the first word
in the heading (e.g., A Historical Perspective; Looking at Resource Theory from a Historical Perspective). DO NOT use
headings other that those described herein.
For the major heading, apply the following settings: left alignment; boldface; 12-point font. Insert two returns between
major heading and narrative and between a major heading and a sub-heading.
For sub-headings apply the following settings: left alignment; boldface; 12-point font italic style. Insert a single return
between the sub-heading and narrative.
Body
The body text of the paper is single-spaced in 10-point Times New Roman, justified, and begins immediately following
the abstract. Begin with the major heading "Introduction." Thereafter, headings (major and sub-headings) may be
customized to the content of the paper. There is no limit for the number of major and/or sub-headings that may be used.
Tables
Tables should be referenced within the text of the manuscript (e.g., refer to Table 1) and inserted within the applicable
section of text.
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Tables should contain at least 3 columns.
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Tables should appear within the body of the manuscript and numbered consecutively (e.g., Table 1, Table 2).
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Insert two returns before and after the table.
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The table title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first
word of each word in the description except for articles and conjunctions. A colon (:) is placed after the table
number.
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Insert the title of the table immediately following the table number (e.g., Table 1: Study 1 Results), followed by
one return.
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Tables must be created using a white background. Please ensure that tables are sharp and clear. It is highly
recommended for print clarify that only black, white, and grey scale (if contrast or highlighting is desired) be used.
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Within the table, center column labels and data; left align data in first column.
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Column titles are enclosed in horizontal lines (see Table 1 below).
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More complex tables should be included as appendices.
Table 1: Demographic Characteristics of Respondents
Description
Number
Percent
Age:
<35
65
46
35 to 55
46
33
>55
29
21
Education:
Grade School
High School
College
19
38
83
14
27
59
Figures
Figures should appear within the body of the paper and numbered consecutively (e.g., Figure 1, Figure 2).
Figures
must be created using a white background. Please ensure the image is sharp and clear. It is highly recommended for print clarify
that only black, white, and grey scale be used.
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Figures should appear within the body of the manuscript and numbered consecutively (e.g., Figure 1, Figure 2).
Insert two returns before and after a figure.
The figure title is left aligned, 10-point Times New Roman, boldface, upper and lower case, and capitalize first
word of each word in the description except for articles and conjunctions. A colon (:) is placed after the table
number.
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Insert the title of the figure immediately following the figure number (e.g., Figure 1: Advertising Treatment 1),
followed by one return.
Figures that requires more than half page of print should be included in the appendices (not within text of
manuscript).
Appendices
Appendices, if used, immediately follow the body of the paper and precede the "Reference" section. Appendices
should be numbered consecutively (Appendix 1, Appendix 2). The title (example = Appendix 1: SEM Model) appears at the
top of the page and is left aligned.
Citing and References
Citing and a "References" section are required for publication in the SMA Proceedings. All works cited within the
manuscript must have a full reference entry in the "References" section. Available Upon Request" is not acceptable.
Citing References
Each reference should be cited in text at the appropriate place. Citations within the text should be developed according
to Journal of Marketing style guide. A quick reference is presented next.
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For citations of up to three authors, list all author names; for four or more authors, use the first author's name
followed by "et al." (no italics).
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A series of citations should be listed in alphabetical order and separated by semicolons: (Branch, Meyer, and Rose
2014; Donnelly 1961; Kinsey 1960; Wensley 1981).
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Citation in the text should be by the author's last name and year of publication, enclosed in parentheses without
punctuation (Kinsey 1960). If you use the author's name within the sentence, there is no need to repeat the name
in the citation; just use the year of publication in parentheses, as in "The Howard Harris Program (1966)." If a
particular page, section, or equation is cited, it should be placed within the parentheses (Kinsey 1960, p. 112).
Reference Section
A reference section that includes all citations must be included in the manuscript. Reference must be formatted using
Journal of Marketing guidelines. A quick reference is presented next.
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Insert two returns before and after the Reference heading.
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Use the heading "References;" left align, boldface, 12-point Times New Roman.
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DO NOT include un-cited works in the reference list.
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Single space within each reference listing and insert two returns between reference listing. Each reference listing
should be left align. Refer to a current issue of the Journal of Marketing or refer to the AMA Reference List
Styles (https://www.ama.org/publications/JournalOfMarketing/documents/AMA_Reference_Style.pdf).
The
"Reference" section shown below provides an example of most commonly cited sources.
IMPORTANT:
There is one exception to the JM style. DO NOT use a line to replace an author's name when there are
multiple references for one author (see "Multiple Listings by an Author" in the References section below). Spell out all authors'
names.
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References
Books
Donnelly, James H. and William R. George (981), Marketing for Services. Chicago: American Marketing Association.
Articles or Chapter in Edited Book
Day, George (1981a), "Analytical Approaches to Strategic Marketing Planning," in Review of Marketing, Ben Enis and Kenneth
J. Roering, eds. Chicago: American Marketing Association, 90-105.
McFarland, Richard G., Janice M. Payan, and James M. Bloodgood (2003), "Chain Reaction Behaviors in Channels of
Distribution," in Enhancing knowledge Development in Marketing, Vol. 14, R. Bruce Money and Randall L. Rose, eds. Chicago,
American Marketing Association, 221-22.
Periodical
Wensley, Robin (1981), "Strategic Marketing: Betas, Boxes, or Basics," Journal of Marketing, 45 (Summer), 173-82.
Zimmrman, Alfred R. and John D. Branch (2014), "Viral Selling," Journal of Professional Selling and Sales Management," 1
(Winter), 133-66.
Multiple Listings by an Author
Simonson, Itamar (1989), "Choice Based on Reasons: The Case of Attraction and Compromise Effects, " Journal of Consumer
Research, 16 (September), 158-74.
Simonson, Itamar, Allen M. Weiss, and Shantanu Dutta (1999), "Marketing Technology-Intensive Markets:
Conceptual Framework, " Journal of Marketing, 63 (Special Issue), 78-91.
Toward a
Unpublished Works
Coughlin, Maureen (1980), "Fear of Success: Reaction to Advertising Stimuli and Intention to Purchase," doctoral dissertation,
Department of Marketing, City University of New York.
Ellison, Glenn (2005), "Bounded Rationality in Industrial Organization," paper presented at the 2005 Econometric Society World
Congress, University College London (August 19-24).
Websites
Smith, Julie (22004), "I Am A Marketer," (accessed June 26, 2014). [available at http://www.marketingscool.com].
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SOCIETY FOR MARKETING ADVANCES, INC.
COPYRIGHT RELEASE FORM
We the undersigned (Assignors) hereby irrevocably transfer and assign to the Society for Marketing Advances, Inc.
(Assignee) in perpetuity all rights (whether now known or hereinafter invested), title and interest throughout the
work, including any copyrights and renewals or extensions thereto, in:
______________________________________________________________________________
Complete Title of Work
Author 1:
Name ______________________________________________________
Signature ___________________________________________________
Author 2:
Name ______________________________________________________
Signature ___________________________________________________
Author 3:
Name ______________________________________________________
Signature ___________________________________________________
Author 4:
Name ______________________________________________________
Signature ___________________________________________________
Author 5:
Name ______________________________________________________
Signature ___________________________________________________
Author 6:
Name ______________________________________________________
Signature ___________________________________________________
This form must be executed by ALL authors and a "pdf." copy of the executed original, along with final manuscript,
sent via email attachment to Rebecca VanMeter (Vanmeter@bsu.edu) no later than September 1st.
Rebecca VanMeter, Assistant Professor
Miller College of Business  Marketing and Management Department
Ball State University  Whiting Business Building  WB 316
2000 West University Avenue
Muncie, IN 47306
VanMeter@bsu.edu
Revised 12/01/14
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