Entrepreneurship Series
Marketing
Marketing

Marketing is the plan behind bringing a
product or service to the market.

What is the market?

Various consumers who would want your
product or service.
Marketing vs. Selling

What is the difference?



Selling involves no plan.
With marketing, you have a plan and you
know what your customer wants
Selling brings the product to the
customer while marketing brings the
customer to your product
Marketing Plan
Flow Chart (t~~yanusartKta)
Identify Possible Customers
s.waCy g/ahk xo2a
Design a Market Research
Questionnaire
Bajarpe# s.xo2nacI p/XnavlI tyar kra
Conduct a Market Survey &
Tabulate Research
Baajarpe#ece s.xo2n kra v maihtIce
tKte tyar kra
Use Research to Plan the
Four P’s
s.xo2naca vapr k=n tumcI im& yojna
#rva car pI ca ivcar kra
What is the right
PRODUCT or
SERVICE to meet
consumer needs?
What is the right
PRICE?
What is the right
PLACE to sell
product or
service?
What is the right
PROMOTION?
Marketing Plan
3PPyanusartKta
s.waCy g/ahk xo2a
Bajarpe# s.xo2nacI
p/XnavlItyar kra
Baajarpe#ece s.xo2n kra
v maihtIcetKte tyar kra
s.xo2nacavapr k=n
tumcIim& yojna #rva
car pI ca ivcar kra
What is the right
PRODUCT or
SERVICE to meet
consumer needs?
What is the right
PRICE?
What is the right
PLACE to sell
product or
service?
What is the right
PROMOTION?
Market Research



Surveys

People are asked directly, by interviewing or through
questionnaires, what they would think about a product or
service if it was available.
General research

Business people check libraries, chamber of commerce
or other resources for information. If you want to start an
electric appliances shop, for instance, you will need to
know how many electric appliance shops are already in
the area. You may find this information in the yellow
pages of the telephone directory.
Statistical research

Market-research companies keep records of the typical
consumer in a given area. They can then provide
statistics based on Age, Annual Income, Ethnic or
religious background, Geographic location, Interest,
Occupation, Types of dwelling (house).
The Four P’s
Use Research to
Plan the Four P’s
What is the right
PRODUCT or
SERVICE to meet
consumer needs?
What is the right
PRICE?
What is the right
PLACE to sell
product or
service?
What is the right
PROMOTION?
This
involves
bothbe
advertising
(paid)
and publicity
(unpaid).
can
be achieved
The
should
low enough
for business
consumers
toplace
buy itwhere
but This
high
enough
for
The price
entrepreneur
should
locate his
in a
consumers
willthe
buy
Product
–
The
product
should
meet
or
create
a
consumer
need
through
business
cards,
banners,
or
radio
and
newspaper
listings.
business
to or
make
a profit.
the product
service.
Design
•• Leaflets
Costing
•• Utility
Newspaper
Competition
Color
•• Magazines
Discount
•• etc.
Local
Profit listing
•• etc.
etc.