NISHU SHARMA
Contact: 9878577644/ 08600864901
E-Mail: nishu.sharma21@yahoo.com
JOB OBJECTIVE
In quest of challenging opportunities in Branding/ Marketing Corporate Tie-ups preferably in the FMCD, FMCG, HealthCare
industry
Location Preference: Chandigarh / Punjab /Delhi
PROFILE SUMMARY
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A dynamic and result oriented professional with 1 Year and 9 Months of sound experience in Marketing Operations ,
BTL Activities, Product Promotion, Advertising and Lead Generation
Presently associated with Capitol Hospital as Assistant Manager- Branding and Corporate Relations.
Associated with a 300 beds hospital during its start-up. Have hand-on experience of planning, implementing and
executing the activities to develop a new brand in competitive market.
Endowed with strong business acumen and a superior record of delivering large scale, mission critical projects on
time and within budgets
Stays abreast of latest industry happenings and market trends
Demonstrated deep passion, intelligence and determination to succeed in all ventures & initiatives
Proficient in handling the marketing operations for achieving organizational growth & profitability
Adept in identifying new streams for revenue growth & developing plans to build consumer preference
An effective communicator with excellent leadership and client servicing skills
CORE COMPETENCIES
Marketing
 Devising & implementing pre & post marketing activities for successful launching of new products
 Tracking market/ competitor trends to keep abreast with the changing client’s requirement/ expectations
Branding
 Organizing various promotional activities for business expansion
 Formulating BTL activities, promotions, tie ups, cross branding activities, etc. to augment sales of the company
Channel Management
 Networking with financially strong and reliable channel partners, resulting in deeper market penetration and reach
 Evaluating the performance of distributors & monitoring marketing activities
 Explore newer services and opportunities with the clients and build long term relationships.
ORGANISATIONAL EXPERIENCEs
Jun’12 – June’13
IFB Industries Ltd., UP as Assistant Manager– Marketing
Key Result Areas
 Managing BTL Activities to reach out to customers directly and for creating awareness to increase demand and sales
 Devising innovative plans with all ASEs for doing Activities at Societies and Markets
 Undertaking regular dealer visit for taking feedback from CSR on customers and competition
 Maintaining the availability of POP/POS Material
 Ensuring sales of dishwashers and dryers through live demos at cooking classes, dealer outlets, societies, etc.
 Establishing agreements with big organizations for running special offers for employees, traders and consumer
 Preparing MIS Report on a monthly basis to evaluate the progress and improve effectiveness and productivity
Highlights
 Efficiently managed the tie-ups with Dalmia Bharat, Coke, NTPC, Reliance, Airtel & Vodafone,
Aditya Birla Indo Gulf
 Effectively administered whole UP operations and developed Institutional tie-ups
 Distinguished efforts towards generating awareness about the brand and conducting promotional
activities like Free Service Camps, etc.
 Cordially established relationships with 2-3 Dealers in UP
 Dexterously led a team of 5-8 members and entrusted with the responsibility of planning their schedules
 Ensured Product Placement
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Handled exhibitions, van operations and HCP
Appointed new chefs in UP and new franchisees across UP
July’13 – Present
Capitol Hospital, Jalandhar as Asst. Manager – Branding and Corporate Relations
Key Result Areas
 To take part accountability for achievement of the monthly revenue targets of the hospital.
 To responsible for planning, organizing and implementing marketing strategies to increase market share
through higher penetration and awareness of Hospital.
 Manage the profitability of the unit by ensuring marketing spends are commensurate with the turnover achieved.
 Managing Activities to reach out to patients directly and for creating awareness towards the health
and hygiene
 Devising innovative doing Activities at Societies and Corporates
 To handle website and content on the hospital website.
 To update Facebook, LinkedIn, Healthcare pages for promotion via social media.
 Responsible for creating brand of the hospital coordinating with different departments to formulate events
 To coordinate camps, patient retention & follow up activities.
 To handle PR Relations of the hospital & formulate press release articles
 To formulate internal branding activities.
 Liaising with doctors for content and creation of the Newsletter and patient guide.
 To coordinate with media houses for timely execution of the task.
 To come up with the creative and concepts for marketing collateral such as brochures, pamphlets, flyers, leaflets etc.
 To maintain and create website of the hospital with vendor
 To formulate promotional budget.
 To coordinate with Corporates for Empanelment and for their training.
 To prepare MIS Report on monthly Basis to evaluate performance.
 Monthly/Quarterly ATL/BTL: Planning and Execution
 Coordinating with departments/doctors/employees for information
 Coordinating with designers & printers to ensure good quality at best price
 To coordinate various CME’s with doctors.
 To design and print hospital stationery and signage.
 To handle various CSR activities like Health Talk in institutions, corporates, schools, clubs and NGO’s
 To partner with the corporate marketing teams and sales leadership team to develop the sales strategy for the zone in
order to achieve the revenue targets.
 To maintain the database of the potential customers and send them monthly Newsletter about the activities of the
hospital.
CERTIFICATION
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Green Belt Certified in Lean and Six Sigma Management from Juran Institute, US
ACADEMIC PROJECTS
Title:
Lean and Six Sigma Management
Organisation:
Duration:
Description:
Juran Institute
2 Months
The main purpose of the project was to cut waste and to learn and apply Japanese Tools for
different processes.
Title:
Organisation:
Duration:
Description:
To Study the Potential of Dealers and Contractors in Paint Industry and Channel Expansion
Kansai Nerolac Paints Ltd., Chandigarh
2 Months
The basic aim of the project was to carry out market analysis and meet new contractors and
dealers on daily basis for channel expansion. The project also focussed on finding potential for
Nerolac and analyse the market to make operations simple.
Title:
Organisation:
Duration:
Title:
Perl Language
Organisation:
Duration:
To Do Marketing Research of Various Brands in Paint Industry and Measures How We Can
Become Leader in this Industry
Kansai Nerolac Paints Ltd., Chandigarh
2 Months
To Make Website of Protein Coding on Local Host Using CGI-BIN and
IBI Biosolution Pvt. Ltd., Chandigarh
1 Month
EDUCATION
2012
2009
2006
2004
PGDM (International Business & Marketing) from Balaji Institute of International Business, Pune with 76.82%
B.Sc. (Hons.) (Bioinformatics) from DAV College, Chandigarh, Punjab University with 77.63%
12th from Shiv Jyoti Public School, Jalandhar, CBSE Board with 85.00%
10th from Shiv Jyoti Public School, Jalandhar, CBSE Board with 85.40%
ACCOLADES
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Proactively engaged in:
o Various events in the College Cultural Festival in 2010
o Blood Donation Camp organised by the college
o Various Singing Competitions at district level
o Quiz Competition
Secured 5th (State Level) rank in National Science Olympiad in 2004
Recognised as the All-Rounder Best Girl in school
Stood:
o 3rd in Rangoli Competition at college level
o 1st in Vardhman Embroidery Competition
Played a major role as a:
o Coordinator of Aagni- Creative Team at College Level
o Part of Kho-Kho Team for the Inter- School Tournament
PERSONAL DETAILS
Date of Birth:
Permanent Address:
Languages Known:
Present Address:
Nishu Sharma
27th June, 1988
4-B, Kamal Saree Art, Near SBI Bank, Sodal Road, Jalandhar – 144004, Punjab
English, Hindi and Punjabi
House No. 267, Ramneek Avenue, Jalandhar