Curriculum Vitae
Vivek Gohil
Mobile: 977 977 1188 | E-mail: vgohills@gmail.com
Over 15 Year’s successful experience providing strategic and operations leadership in unique challenging situations with proven ability to
quickly adapt and analyze key business drivers and develop strategies to grow the bottom line.
A business leader, marketing and customer service professional with a high level of business acumen and experience in leading
operations B2B marketing. Expertise in planning, developing, and executing with a daily mission to constantly nurture relationships of
strategic, consultative, analytical planning and business development value. Track record of driving sales into new markets and accounts
whilst developing successful key account and product strategies. Lead role in all RFQ/RFP bids, all facets of management and contract
negotiations.
Areas of Excellence Include:
Leading change
Developing New Business
Managing Budgets & P&Ls
Mapping and Tapping Key Clients
Growing Profit and Revenue
Creative Winning Business Plans
Aiming Zero Defects (Six Sigma)
Forming Strategic Alliances
Motivating and Developing Teams
Significant Contributions
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Distinction of planning, directing and operational activities at the highest level of management with the synergy of
subordinate managers.
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Expertise in improving existing lines of business & coming up with new business strategies /ideas leading the
implementation of the new lines of business & integrating to boost existing business.
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Started and fuelled business operations by improvising teams, mapping clients, starting operations in new regions; utilized
expertise and acumen in identifying fruitful business opportunities.
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Profound sensitivity to multinational cultures and consumer behavior with skills in interacting with customers from different
nationalities, meeting their requirements through flawless customer handling skills as well as molding the product plans
according to their feedback for subsequent business.
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Significantly contributed in establishing area /regional strategies for achieving top-line and bottom-line targets; involved
with business planning and accessing revenue potential within business opportunities.
Occupational Contour
Since December’2012with YPT Entertainment Pvt. Ltd. as Regional Head - Marketing Communications
Growth Path
Feb’2000 - Aug’2000
Oct’2000 – Dec’2004
Jan’2005 – July’2007
July’2007 -March’2010
March’2010 - December’2012
Since December’2012
Medical Transcriptionist
Sr. Officer Retail – operations
Relationship Manager
Deputy Manager - Relations (Pizza hut) - Chandigarh and Punjab region
Regional Manager – Marketing Communications, Mercedes-Benz Passenger Vehicles
Regional Head- Marketing Communications
Significant Contributions
Strategic Planning
Assist in formulating in business plan for developing in consultation with top management for organizational development.
Formulating short term /long term strategic plans to enhance operations.
Marketing and Sales
Based on annual sales targets, annual marketing budget is in place proving budget break- up for ATL, BTL and CRM activities.
Handling trade communications and sales support across company clientele; evaluating and procuring media assets.
Supervise the Marketing team franchisees in India by guiding the team.
Managing the website for all franchisees and the principal.
Best practices planned, conducted, and evaluated according to the Retail Consultancy Approach.
Managing sales team, CRM activities and during the events.
Business Development
Roll out annual marketing budget and proving budget break- up for ATL, BTL and CRM activities.
Developed a new set of clients in a previously unexplored industry sector and created business opportunities for my company.
Manage the channel partners initiating the brand visibility across all states.
Beat year-ago sales budgets.
Product Management
Understanding overall operations for improving of existing products with thrust on reducing product cost based on market trends /
requirements.
Key Account Management
Identifying prospective clients, generating business from existing clientele to achieve business targets.
Significant Contributions
Supervised the Mercedes-Benz Star Drive I at the Panchkula, Indradhanush Expocentre, with an investment of 40 lac from MercedesBenz India and made it a grand success by converting the crème customers to actual sales of 22 Mercedes-Benz cars demonstrating
excellent teamwork along with organizing 5 more wine and cheese parties at the dealership.
Launched the New C - Class CGI, Maybach, SLK, and R Class with the largest media presence.
Developed a new set of clients in a previously unexplored industry sector and created business opportunities for the company by driving
volumes in the luxury car segment.
Handling the lobby, branding and the entire CRM activities across all showrooms at Chandigarh, Jalandhar and Ludhiana.
Won an Award for achieving the highest number of test drives Pan-India resulting in highest sales figures for the north
region ever from Mr. Debashish Mitra, Director, Sales and Marketing, Mercedes-Benz India, Pune.
Created an indexed online system, reducing paper records for the company by 75 %.
Maintaining 5 people team for CRM and related activity for capturing the loyalty of new generation of consumers.
Initiated a successful transition from one platform to platform independent media resulting in an increase from 23% to 45% within short
span.
Detailed plan for model-wise ATL, BTL activities along with the sales process by transferring all activities into the marketing calendar
and support the sales team by planning their activities.
Implement a planning and evaluation of each marketing activity by utilizing the Tool MB India for Event and Advertisement plan.
Led corporate customer base starting from 15 companies to 215 companies at Pizza-Hut
Promoted Net Banking and registered highest number of Net Banking Customers in the whole of India (HDFC Bank )
during the tenure.
Managed Mercedes-Benz 15th FIAP Nature Biennial World Cup in photography Chandigarh tying up with St. Johns and Vivek High School
and distributed certificates to winners and participants at the Mercedes-Benz showroom with media presence.
Manage all sales team for the customer contact during all marketing activities and Car displays.
Managing the Media Teams and PR for Media and media feedback for TOI, Indian Express, and Tribune etc.
Led corporate customer base starting from 15 companies to 215 companies at Pizza-Hut
Increased customer satisfaction rating from 80 % to 96 % in 6 months.
Handling sales calls on new products, contributing to a 10 % growth in profitability in 2008 – 2009.
Initiated ATL and BTL strategic tie – ups with Reliance Fresh, Aditya Birla More, etc. for optimization of revenue which resulted in
success.
Developed a new set of clients in a previously unexplored industry sector and created business opportunities for the company by driving
volumes and maximizing returns.
Tie up with corporate companies (Chandigarh & Punjab) by offering discounts at all three formats (Dine-in, delivery and takeaway)
according to the company value in terms of headcount, profile, packages and the brand of the company.
Tie-up and propose for the pizza hut days to the companies synchronize with the team to make it a success. (E.g. Fortis Healthcare,
Airtel, Tech Mahindra, Infosys)
Effectively solve corporate customer complaints before TAT.
Follow-up existing clients for generation of business.
Sell direct equity and commodity products like trading (MCX/BSE/NSE), and Portfolio Management services to individuals and corporate
Managing Chandigarh Team Executives, with Introduction, Brokerage, Portfolio Management, activation of dormant customers.
Provide timely feedback to clients on the market update dealing in Equities, Mutual Funds, PMS, IPO’s.
Cross-sell various investment products to existing clients.
Reporting to vertical head about sales figure, monitoring competitor activities, strategy formulation for increasing sales.
Professional Scholastics
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Certificate course in Computer Applications from Softspec, Chandigarh (duration 6 months).
Database management, techniques, MS Windows, MS Word, MS Excel, programming
Logic and techniques, Programming in FoxPro, Business application project (Hotel inventory)
Completed a project on educating underprivileged children on internet basics in
Collaboration with Bowdoin College, Massachusetts, USA.
Certificate course on C++ from Tata Infotech C.B.T. Systems training program at Chandigarh.
Certified citation on Database Systems Design, SQL server, Windows NT and IIS/PWS sponsored by Fullerton University, USA.
Certified course in French from Alliance Francaise, Sector 36, Chandigarh.
Scholastics
MBA Finance 2010 (Symbiosis Centre, Pune for distance learning)
Bachelor of Arts (1998) from Punjab University, DAV College Chandigarh.
XII from Bihar Intermediate Educational Council. 1994(First division)
X from New Public School Sector 18, Chandigarh, C.B.S.E.1992 (second division )
Schooling from DAV Public School Sector 8 C Chandigarh Starting from Nursery to 8th standard.
Personal Vitae
Date of Birth:
Address:
Languages Known:
25th September 1976
#79, CR Tulips, Second Floor, 14th Cross, Neeladri Nagar, Electronic City Phase 1, Bangalore 560 100
English, Hindi, Gujarati, Punjabi, and French