homework
national readership survey (NRS)
the NRS is a not profit British organisation who is concerned with monitoring and analysing
the number and nature of people who read newspapers and also consumer magazines.
this is a chart from the NRS
which shows the frequency
that people read different
magazines and newspapers.
the NRS is a good service for someone who working in production because they could see
what magazines and newspapers interest people the most for example a production
company wanted to make a new magazine but they didn’t know what kind of magazine they
wanted to make so they went on NRS’s website so they could see which magazines were
popular so they could get a better understanding of what sold well.
Brodcasterer’s audience research board(BARB)
The broadcaster audience research board is the organisation that compiles audience measurement and
television ratings in the uk
this is a
percentage
from BARB
that shows
how many
people have
atleast one
TV and how
many people
have
broadband but no TV
this is a good site to visit for someone that works in production as they could see what tv sizes sold the
best or what tv show got the most ratings and therefore by seeing which tv show is more popular the
company could get ideas on what genre of Tv show they wanted to make.
Radio joint audience research limited(RAJAR)
The radio joint audience research limited was established in 1992 to operate a single audience
measurement system for the radio industry in the uk.
This is a chart from RAJAR’s site
which show the amount of time
in hours that adults listen to the
radio every year.
A production company would find this site helpful as they could find out different statistics about their
audience if they needed it for example a production company has a concept for a new radio show but
they don’t exactly know who their audience is going to be so they could look on the RAJAR site and see
this chart which shows that the amount of hours that adult spend listening to the radio has declined
significantly over the past several years therefore the production company might want to aim at a
younger audience instead.
Office of cummunications(OFCOM)
The Office of Communications, is the government approved regulatory and competition authority
for the broadcasting, telecommunications and postal industries of the United Kingdom.
this is information from OFCOM on how to get a local television licence
OFCOM is a good site for any production company as it tells you important information about what
can and cannot go and the air, how to get different TV broadcast licensees. For example a
production company has a new idea about a brand new local TV program that is quite controversial
so they would go to the OFCOM site and see what they needed to do to apply for a local TV licence.