Apple Production
History
o
Founded by Steve Jobs and Steve Wozniak in
1976
o
Predominantly a manufacturer of personal
computers, including the Apple II and Macintosh
o
Over the past few years, Apple has established a
unique reputation in the consumer electronics
industry
Creation of Apple I & II

The Apple I was sold as a motherboard with CPU,
RAM and other basic textual video chips
Creation of Apple I & II

The Apple II was introduced on April 16, 1977 at
the first West Coast Computer Faire

It was manufactured in its Plant in California and
introduced on the markets on April 16, 1977

Designed to appeal to a greater market than
computer hobbyists
Lisa and Macintosh

The Lisa project evolved into a project to design a
powerful personal computer with a graphical user
interface(GUI) that would be targeted toward
business customers

The Lisa was a more advanced system than the
Macintosh of that time in many respects. It had
protected memory, cooperative multitasking, and a
more sophisticated hard disk based operating
system
Lisa and Macintosh

Moreover, it had a built-in screensaver, an
advanced calculator with a paper tape and RPN,
support for up to 2 megabytes (MB) of RAM,
expansion slots, a numeric keypad and data
corruption protection

Sales were great but the company was taxed
heavily since production was in the USA
Model of Lisa and Macintosh
Attempts at Reinvention

After learning several painful lessons after
introducing the bulky Macintosh Portable in 1989,
Apple introduced the PowerBook in 1991, which
established the modern form factor and an
ergonomic layout of a laptop computer

As the products begun to gain market recognition,
Apple Inc decided to manufacture more products
but labor costs and taxes posed as a threat
New Apple products
Road to Success

With the high demand of Apple’s products after the
introduction of its sophisticated and renowned
products such as the iphone, i-mac and ipod, it
decided to open subsidiaries in parts of the world
where labor and taxes are cheap such as China
and Taiwan to increase revenue as the company
was heavily taxed in the United States
Foxconn Plants

Steve jobs contacted Foxconn, the world's largest
maker of electronic components to help in the
production of apple products

Each of the Foxconn plants produces 10,000
ipads every day and 12000 iphones everyday
Production in USA vs. Overseas

Average worker
earns close to
$2500 per month in
US

Average worker
makes 1100 Yuan
which is equivalent
to $165.80 every
month in China

Taxed heavily in
USA

Little or no taxes in
China
Why sales are so high?

Apple products are durable and have a lifespan of
about 7-8 years

Computers to do not require installation of
antiviruses

Apple products have so many useful applications
such as appointment, anxiety and work-out plan
apps

Apple Inc is loyal to its customers
Implications of its planned
production

The companies revenue has increased by $14.1
billion ever since it opened subsidiaries in the
more parts of the world

Apple Inc has gained international recognition in
various continents such as Europe, Asia, South
America and Africa

Ranked among top five computer brands in the
world
Fact

Steve Jobs(CEO of Apple Inc)
“A lot of companies have chosen to downsize,
and maybe that was the right thing for them. We
chose a different path. Our belief was that if we
kept putting great products in front of
customers, they would continue to open their
wallets. Ultimately, our goal is to reduce cost
and provide customer satisfaction.”
References

http://en.wikipedia.org/wiki/Apple_Inc.

http://www.techeye.net/business/foxcon
n-puts-plants-into-production-for-apple

http://www.fundinguniverse.com/compan
y-histories/Apple-Computer-IncCompany-History.html
References

http://en.wikipedia.org/wiki/Foxconn

http://en.wikipedia.org/wiki/Foxconn

http://www.thescreamonline.com/technol
ogy/applehistory/applehistory.html